Chapter 6 - Prep Video Quiz

Which ONE of the following is NOT a social factor influencing consumer behavior? a.motives b.culture c.family d.social class e.reference groups

a.motives Correct. Five social factors influence consumer behavior and are important to marketers who design strategies to leverage these external influences. The five social factors include culture, social class, reference groups, opinion leaders, and family.

The situational factors that influence consumer behavior include all of the following EXCEPT: a.type of customer (final customer vs. business customer). b.social surroundings. c.physical surroundings. d.buyer's mood. e.buyer intent.

a.type of customer (final customer vs. business customer). Correct. Situational influences relate to the impact of four factors unique to a time and place that affect an individual's buying behavior. The factors include physical surroundings, social surroundings, buyer intent, and a buyer's mood and condition.

How many types of influences affect the consumer decision process? a.2 b.3 c.4 d.5 e.6

b.3 Correct. A variety of influences affect individuals when making purchase decisions, including social factors, psychological factors and situational factors.

Which ONE of the following is NOT a psychological factor influencing consumer behavior? a.self-concept b.perceptions c.family d.learned responses e.attitudes

c.family Correct. Personal factors internal to an individual also influence consumer behavior; these factors include needs and motives, perceptions, attitudes, learned responses, and self-concept.

Involvement ranges from ____________ to ___________ purchase decisions? a.fully involved; fully disengaged b.pre-involvement; post-involvement c.high-involvement; low-involvement d.hot-involvement; cool-involvement

c.high-involvement; low-involvement Correct. Involvement indicates the degree of interest an individual may have with a product or purchase decision, and the time and level of problem-solving they'll apply to the purchase process. Involvement ranges from high-involvement to low-involvement purchase decisions.

The consumer decision making process concludes with which step? a.evaluation of purchase b.problem recognition c.alternative evaluation d.gathering of information e.post-purchase evaluation

e.post-purchase evaluation Correct. Consumers complete a step-by-step process in making purchase decisions. The process begins with problem or opportunity recognition and ends with the customer's post-purchase evaluation. Marketing strategies and tactics are often designed to steer consumers through the decision process in the direction of a specific product and attempt to influence decisions at every stage of the process.