chapter 7
One of the effects of using closed ended rather than open ended questions in a survey is:
the list of alternatives serves to remind people of responses that they might not have thought of otherwise
The method of initially contacting respondents for an interview that has the LOWEST rate of refusal is:
to contact them in person.
When using a mailed questionnaire, research has shown that, after ________ follow up letter(s), additional follow ups will generate relatively few additional responses.
two
The interview with the LEAST structure is the:
un-standardized interview.
The structure of an interview refers to:
whether anonymity or confidentiality has been assured to respondents
Which of the following is an advantage of focus groups in comparison to more structured, single-person interviews?
Focus group results are more generalizable to larger populations
Which of the following is an advantage of interviews over questionnaires as a survey research technique?
Interviews allow more control over factors such as who answers the questions.
Which of the following was stated as an advantage of using slang to ask questions when the slang is used by the group being surveyed?
It can increase rapport.
Our community needs more recreational programs for its youth, and taxes should be raised to finance them. If this statement were used to measure attitudes in a survey, what error or problem does it suffer from?
It is two questions in one.
Which of the following has research shown to occur when an interviewer and a respondent differ in terms of race or social distance?
More socially acceptable answers are obtained.
A contingency question in a questionnaire refers to
a question that a respondent may or may not answer depending on their response to a previous question
A focus group could be best defined as:
an interview with a whole group of people at the same time, using an un-standardized interview.
With regard to recording responses in an interview, the text concludes that:
both taking lengthy, verbatim notes may damage rapport and using tape recorders does not decrease the response rate were conclusions in the text.
Regarding the order of questions in a questionnaire:
opinion questions should be placed before factual questions.
Which of the following is one of the weaknesses of using matrix questions on questionnaires?
.a. They may not provide a sufficient number of response alternatives. b. Respondents can lose track of which line is the response location for which statement. c. They can create ambiguity regarding which questions the respondent should go to after completing the matrix questions. ****d. All of the answers represent weaknesses of matrix questions.
As a guideline, the text suggests that any response rate less than ______ in a survey is highly suspect as far as representativeness is concerned.
50 percent
Which of the following does the text recommend regarding contacting interview respondents?
Contact respondents at a time that is convenient for them to complete the interview.
Which of the following is true of surveys?
They only measure what people say about their thoughts, feelings, and behaviors.
A questionnaire is different from an interview in that a questionnaire:
contains written questions that people respond to directly on the form itself.
If a respondent in a survey gives more than one answer to an open-ended question, this can be handled in data analysis by:
either accepting all of the respondent's answers or accepting only the respondent's first answer as data
The purpose of probes in an interview is to:
elicit clearer and more complete responses
Which of the following is the most expensive way of conducting a survey?
face-to-face
When an interview involves topics of sexual behavior, research suggests that more valid responses can be gained from respondents when:
interviewer and respondent are of the same gender.