Chapter 7
c. extended
Emily is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. which type of decision-making process is she using? a. selective b. intensive c. extended d. limited e. routinized
d. hair dryer
For which of the following products would a consumer most likely use limited decision making? a. detergent b. toothpaste c. automobile d. hair dryer e. washing machine
e. extended decision making
Joann and Rachel are searching for an apartment. They will most likely engage in which one of the following forms of decision making? a. intensive response behavior b. limited decision making c. impulse buying d. routinized response behavior e. extended decision making
False
T/F - A social class is a closed aggregate of individuals with similar social ranking
False
T/F - Alex is getting ready for her wedding. She is obsessed with buying the perfect wedding dress. Her involvement with the dress is an example of enduring involvement
False
T/F - An information search, once completed, should identify for the buyer the one brand that he or she views as the best alternative
True
T/F - Buying behavior refers to the decision processes and actions of people involved in buying and using products
True
T/F - If an information input is useful in satisfying a person's current needs, it is more likely to reach perceptual awareness
True
T/F - Jay was flying to Greece for vacation when he realized he forgot his sunglasses. He purchased some at an airport shop even thought they were more expensive than he would normally have paid. jay was influenced by situational influences.
True
T/F - Just as attitudes are learned, they can be changed
False
T/F - Limited decision making is used when purchasing frequently bought, low-cost items needing very little decision effort
False
T/F - Marketers can control the perception of potential buyers
True
T/F - Perception is a process in which an individual selects, organizes, and interprets information received through the sense organs
True
T/F - Problem recognition speed can vary from quite rapid to very slow
False
T/F - Situational influences can be classified into five different categories including physical surroundings, social surroundings, personality, purchase reason, and time perspective
True
T/F - The time that a buyer has to make a purchase decision is a situational influence
True
T/F - When a buyer receives information that is inconsistent with his or her beliefs, the buyer may distort the information to bring it more in line with those beliefs
False
T/F - When buying frequently purchase, low-cost items, a consumer uses extensive decision making
c. level of involvement
A major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the important of the product for that person. This is known as an individual's a. motivational structure b. routinized response behavior c. level of involvement d. cognitive dissonance e. evaluative criteria
d. purchase
After doing a considerable shopping, Pax has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Pax? a. problem recognition b. information search c. evaluation of alternatives d. purchase e. postpurchase evaluation
b. cognitive dissonance
After purchasing a new Infiniti, Phil sees a Lexus pass by on the street and wonders if he made the right choice. Phil is experiencing a. problem recognition b. cognitive dissonance c. internal search d. alternative evaluation e. framing
d. intensity of a buyer's feelings toward a certain object
An attitude scale measures the a. strength of a buyer's need for a product b. buyer's level of information about a product c. amount of experience the buyer has had with the product d. intensity of a buyer's feelings toward a certain object e. intensity of a buyer's desire for the product
c. enduring
Luke and Hayley are searching for a health club to join. This purchase will likely be affected by ______ involvement a. low b. internal c. enduring d. evoked e. perceived
e. framing
Marketers can influence consumers' evaluations by describing alternatives to products and their attributes in a certain manner, a practice known as a. selective distortion b. selective retention c. selective exposure d. bracketing e. framing
c. shaping
Marketers help consumers learn through free samples, sometimes coupled with coupons, to reduce purchase risk, through a practice called a. framing b. advertising c. shaping d. perceptual mapping e. closure
a. routinized response behavior
Sarah is going to the store to buy milk and cereal. She will most likely use ______ in her consumer decision-making process a. routinized response behavior b. limited decision making c. extended decision making d. high-involvement decision making e. situational decision making
b. admitting only certain inputs into consciousness
Selective exposure refers to a. targeting only certain parts of the total market b. admitting only certain inputs into consciousness c. the circumstances or conditions that exist when a consumer is making a purchase decision d. the process of selecting, organizing, and interpreting information inputs to produce meaning e. remembering inputs that support personal feelings and beliefs and forgetting those that do not
e. attitudes
Cognitive, affective, and behavioral are the three major components of a. self-concept b. motivation c. lifestyles d. consumer socialization e. attitudes
e. attitudes
Cognitive, affective, and behavioral are the three major components of a. self-concept b. motivation c. lifestyles d. consumer socialization e. attitudes
a. physiological
Marylyn now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brand based on ______ needs, appealing to sex appeal. a. physiological b. esteen c. self-actualization d. psychological e. social
b. limited decision-making behavior
Mitchell's smartphone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Mitchell is most likely to use ______ for this purchase. a. routinized response behavior b. limited decision-making behavior c. extended response behavior d. intensive decision-making behavior e. extended decision-making behavior
e. risk
The most significant factor influencing a buyer's level of involvement is a. cognitive dissonance b. social media c. product attributes d. price e. risk
c. aspirational, dissociative, and membership
The three major types of reference groups are a. membership, aspirational, and advocacy b. advocacy, avoidance, and approach c. aspirational, dissociative, and membership d. actual, implied, and desired e. family, peer group, and media
a. limited problem solving, extended problem solving, and routinized response behavior
The three most widely recognized types of consumer decision making are a. limited problem solving, extended problem solving, and routinized response behavior b. extended problem solving, enduring problem solving, and situational decision making c. planned problem solving, impulse buying, and limited decision making d. internal problem solving, external problem solving, and situational behavior e. responsive behavior, planned behavior, and impulsive decision making
