Chapter 7 Survey Research

The tendency for respondents to agree with most questions in a survey is known as ____.

acquiescence bias

Which term is sometimes used to refer to interviewers filling in responses for respondents that do not really exist?

curb-stoning

All of the following are advantages of Internet surveys EXCEPT ____.

random sampling

Surveys in which the respondent takes the responsibility for reading and answering questions are called ____.

self-administered questionnaires

Survey software can require someone to answer a question but this too could be seen as unethical. How can the ethical issue best be resolved?

A "do not know" or "prefer not to answer" alternative can be included with the question.

Clark was asked to complete a self-administered questionnaire posted at MySurvey.com. What type of survey did Clark complete?

Internet survey

Which survey research method offers the lowest degree of respondent anonymity?

mall intercept interview

John was called by a market researcher and asked a few questions about his television viewing habits. The researcher then asked him to go to a Web site to complete a more comprehensive survey. This type of study that employs a combination of survey methods is called a ____.

mixed-mode survey

The number of questionnaires returned or completed divided by the number of eligible people who were asked to participate in the survey is called ____.

response rate

When a research company pulls a random sample of people from a phone book and that sample does not include people with unlisted numbers or who do not have landline telephone service, we say that the sample contains ____.

sample selection error

Which type of bias is occurring when a respondent tells the interviewer that he reads The Wall Street Journal on a daily basis so that he can impress the interviewer?

interviewer bias

When an interviewer unintentionally and mistakenly checks the wrong response on a checklist during an interview, ____ has occurred.

interviewer error

Systematic errors are also called ____.

nonsampling errors

Systematic error is divided into ____.

respondent error and administrative error

People who are unwilling to participate in a research project are referred to as ____.

Refusals

When a research agency conducts all telephone interviews from a single location where they can hire a staff of professional interviewers and supervise and control the quality of interviewing more effectively, ____ is being used.

central location interviewing

When a respondent tells an interviewer that his annual income last year was $50,000 because he is embarrassed to admit that it was $25,000, ____ has occurred.

deliberate falsification

Which survey method offers the least geographic flexibility?

door-to-door personal interview

In a research study, a potential respondent who is not at home at either the first or second attempt to reach this person by phone is classified as a(n) ____.

no contact

Barbara received a phone call asking her to participate in a survey. She told the interviewer that she was too busy and would not participate. This is an example of ____.

nonresponse error

People who cannot be contacted or who refuse to participate are called ____.

Nonrespondents

A trial run of a survey with a group of respondents who are representative of the target group for the survey is called a ____.

Pretest

Which survey research method is typically the most expensive?

door-to-door personal interview

When an interviewer fails to write the respondent's answer to a question verbatim because the respondent talks faster than the interviewer can write, ____ has occurred.

interviewer error

All of the following are typically advantages of Internet survey research EXCEPT that it is ____.

representative of the population

People who provide answers to survey questions are often called ____.

respondents

Which type of bias occurs when respondents tend to answer questions with a certain slant?

response bias

When a hotel customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for room service to deliver his dinner, ____ has occurred.

self-selection bias

Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer?

social desirability bias

When a research study is not conducted according to the plan in the proposal for the research study, what kind of error has occurred?

systematic error