Chapter 7 Test PLS 21
_________ comprises the vast majority of e-commerce by volume. B2E C2C B2B B2C
B2B
Rakuten is a(n) _________ e-commerce company. Indian European Chinese Japanese
Japanese
Stripe's _________ is a set of software that makes the buying and selling process easier for merchants and shoppers by embedding "buy" buttons in apps and social networks. ShopStyle Relay InMobi Atlas
Relay
_________ organizations are only online. Clicks-and-mortar Brick-and-mortar Virtual Brick-and-click
Virtual
The _________ is a model in which organizations attempt to procure needed products or services from other organizations electronically. sellers exchange sell-side marketplace buy-side marketplace electronic exchange
buy-side marketplace
_________ materials are those items that are needed for MRO. Vertical Horizontal Indirect Direct
indirect
_________ occurs when shoppers visit a brick-and-mortar store but then purchase online. The long tail Showrooming Bundling Bannering Attempts: unlimited
show rooming
_________ is larger by volume; _________ is more complex. B2C; B2C B2B; B2C B2C; B2B B2B; B2B
B2B; B2C
In ________, manufacturers or retailers sell directly to customers. viral marketing electronic tendering online direct marketing affiliate marketing
online direct marketing
_________ appear(s) underneath the active windows. Pop-up ads Pop-under ads Spam Banners
pop-under ads
In the ________, organizations sell their products or services to other organizations electronically from their own private e-marketplace website or from a third-party website. buy-side marketplace sell-side marketplace sellers exchange electronic exchange
sell-side marketplace
_________ cards allow you to store a fixed amount of prepaid money and then spend it as necessary. Electronic credit Stored-value money Purchasing Smart
Stored-value money
_________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else. Domain-squatting Cyber-squatting Domain-using Cyber-using
cyber-squatting
Modern credit cards are _________ cards. smart purchasing stored-value money electronic credit
smart
_________ facilitate dynamic pricing. Cookies ERPs Smart cards RFIDs
cookies
In _________ auctions, sellers solicit bids from many potential buyers; these auctions result in _________ prices over time. reverse; higher reverse; lower forward; higher forward; lower
forward; higher
An electronic _________ is a collection of individual shops consolidated under one internet address. marketplace mall storefront auction
mall
Online advertisers have traditionally favored _________ to increase the number of people who look at an ad. trying to sell native advertising increasing traffic offering premium content finding a non-advertising revenue source placing more ads on each web page
placing more ads on each web page
With ________, customers use the internet to self-configure products or services. group purchasing bartering online electronic exchanges product customization
product customization
Disconnect and 1 Blocker are ad blockers that ________. use the freemium model stop almost every ad and tracker are for-profit businesses collect data
use the freemium model
