Chapter 8
Within an age group study, in the group between 18-29, there are 84% who use Facebook, 37% use Instagram, 31% use Twitter, 27% use Pinterest, and 15% use LinkedIn. What does this say about marketing via Instagram to the 18-29 age group?
This group would be a good target market for Instagram
Thinking about the age group study, what social media site might an agent assume the age group 13-17 might prefer in five years?
There is no way to know
Which group in the study would the agent market with all popular social media sites?
18-29
Which age group would benefit most from marketing on Pinterest?
30-49
Why should the agent know age demographics of each social media site when devising a marketing campaign?
Knowledge of which age group using each social media site helps the agent determine the
Which social media site would be a good choice for locating mortgage bankers to network with?
What separates LinkedIn from the other social media sites?
LinkedIn is best for business networking.
What could be seen as a violation of state real estate commission rules on any social media site?
Marketing listings without stating the business and broker
How can a social media site network with another social media site?
Agents can share a photo from one social media site onto another social media site
Why can social media be thought of as a magazine subscription?
Each focuses on target groups.
Who establishes the rules for social media sites?
Each site establishes its own rules
What social media site started as a networking tool for college students?
Targeting the age group 65+ how would an agent market, and why?
Facebook and nonsocial media venues
Why is Instagram NOT best used for video blogging?
Instagram videos are limited to 15 seconds.
An agent had a Facebook business page for her real estate business and shared a post about a listing from that page to her personal page. She received a notice of reprimand and fine from her real estate commission. Why would that most likely have occurred? A
It is likely the agent did not have her business information on her personal page.
What is one common feature between all social media sites?
Networking
Using the age group of 18-29, would LinkedIn be a good site to market listings to this group? Why or why not?
No, LinkedIn is not a good social media site to market listings.
An agent shared a post on Pinterest about home staging that was originally generated by the National Association of REALTORS®. Would it be necessary for the agent to indicate her real estate business information on her page if she posted this?
No, it would not be necessary for the agent to indicate her business information.
Should a photo of the dining room in an open house be edited within the post?
No, the room should be shown as-is.
If a consumer wanted to view various photos of remodeled kitchens, which social media site would she probably use?
If an agent wanted to market by sharing ideas for remodeling various rooms, via external sites, what might be the best social marketing site to use?
What makes Twitter unique when compared to other social networking sites?
Posts are limited to 140 characters
What is the fine charged by the real estate commission for violating the statutes regarding marketing on social media?
Reprimand varies by state
Thinking about the age groups in the study, what might an agent assume would occur within each of these age groups in five years, from a marketing perspective?
Social media preference would probably stay the same.
Why would an agent friend a client on Facebook?
The agent and client are actually friends
How could an agent show listings on his Facebook personal page to specific friends?
The agent can share a post from his business page to a target list through the settings feature on the post.
Why would it be a good idea for an agent to indicate her business information when sharing a post from the National Association of REALTORS®?
The agent may obtain clients
Why could the suspension of an agent's personal account adversely affect an agent's business?
The agent might lose a venue for marketing.
Of what should an agent be aware when a new social media site enters the marketplace?
The agent needs to know the demographics of the site users.
Why is it a good idea for an agent to point a client to his business page instead of friending the client on Facebook?
The client may not want to be associated with the agent's personal life.
An agent who does not have a Facebook business page posted "Call me to list your home," on his personal page. What might be the outcome of this post?
The real estate commission may reprimand the agent or Facebook may suspend of the account.
Agent Tom McGovern had a business Twitter account where his handle was "Tom in Peoria." He posted daily with links to properties he had listed but did not receive much response from his tweets. What might be the reason for this?
Tom did not have a complete bio for his account.
If an agent makes a video of a virtual tour of his listing, how should his followers be directed to the video on social media sites?
Upload the video to his YouTube channel and share the link.
What is the best way to share how-to videos from other users via an agent's Twitter account?
Upload the video to the agent's YouTube channel and share the link on Twitter.
How would an agent limit the number of characters in a tweet marketing a listing so that it stays within the Twitter parameters?
Use fewer characters and include hashtags.
When would it be a smart idea for an agent to market an open house on LinkedIn?
When the agent is holding a broker's open house
