Chapter 9

"Filter" questions or instructions ensure that respondents answer every question in a survey.

False

A questionnaire is a device for randomly generating questions.

False

Big data sets are so huge, complex and rapidly changing that the use of surveys as a research tool will soon end.

False

Question format and wording have little effect on respondents' answers to survey questions.

False

Survey results typically explain why respondents answered the way they did.

False

Surveys give a good understanding of the "whys" behind the survey answers.

False

There are several problems with using surveys in your research. Which of the following are challenges with surveys?

Questions with limited response options give little understanding of "why."

Cohorts are groups of people defined, most typically, by having an event in common.

True

Cross-lagged surveys measure a dependent variable and an independent variable at two points in time.

True

Leading questions lead the respondent to give an answer the researcher wants rather than letting respondents respond in their own terms.

True

One problem with surveys is having to decide whether the responses received are valid.

True

Surveys are used primarily for reasons of speed and cost-effectiveness.

True

There are several survey response options you can use with online and mobile survey design. What is a response item that only permits one response from a list of options?

radio button

An advantage to using the mobile specific survey method is ______.

respondents have privacy

A survey that measures the same items over time using the same questions but different populations is a ______ survey.

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