chapter 9

2. What was the first city magazine aimed at a national audience? a. New Yorker b. Philadelphia Magazine c. Atlantic Monthly d. Cosmopolitan e. None of the options are correct.

A

22. Magazines such as Ms. fall into the _____ category. a. noncommercial b. commercial c. specialized d. business or trade magazine e. technical

A

23. Publications that are considered "outside the mainstream" are known as _____ magazines. a. alternative b. trade c. noncommercial d. magalog e. webzine

A

25. The magazine industry has played a large role in transforming the United States from a/an _____ to a/an _____ society. a. producer / consumer b. consumer / producer c. diverse / specialized d. literate / illiterate e. focused / disjointed

A

32. Early European magazines were outlets for _____. a. political commentary b. fashion illustrations c. homemaking and gardening advice d. society gossip e. All of the options are correct.

A

37. What was the first publication to use the term magazine in its title? a. Gentleman's Magazine b. National Geographic Magazine c. American Magazine d. Philadelphia Magazine e. Better Homes and Gardens Magazine

A

38. Why did President Theodore Roosevelt dub investigative reporters "muckrakers" in 1906? a. They were willing to stoop so low as to dig through society's muck to uncover a story. b. He thought it was a cute term of endearment. c. He admired their determination in rooting out and exposing society's "muck." d. He was terrified they would expose his secrets and wanted to intimidate them into silence. e. None of the options are correct

A

10. What contributed to the slow growth of early magazines in the United States? a. Most adults viewed magazines as low-class reading materials. b. Delivery costs were high. c. Postal workers hoarded magazines instead of delivering them. d. Postmaster General Benjamin Franklin disliked all magazines. e. None of the options are correct.

B

13. What is the longest-running magazine in U.S. history? a. Ladies' Home Journal b. Saturday Evening Post c. Nation d. New Yorker e. Life

B

17. The cozy relationship between advertisers and magazines has led to _____. a. more coupons inside magazines b. a decline in investigative reporting c. greater discounts for advertisers d. fewer pages in magazines e. None of the options are correct.

B

21. In 1903, _____ was the first magazine to reach a circulation of one million, largely due to its targeting of women as a growing and lucrative consumer group. a. Cosmopolitan b. Ladies' Home Journal c. Ladies' Magazine d. McClure's Magazine e. Ms.

B

33. The major magazine publisher for African Americans has been _____. a. Jann Wenner b. John H. Johnson c. the Washington Post d. W. E. B. DuBois e. John Updike

B

34. What statement about magazines is true? a. Magazines have had far less freedom than other media to encourage and participate in democratic debates. b. Magazines often give cultural minorities a sense of membership in a broader community. c. Magazines usually offer less analysis of and insight into society than other media outlets. d. Magazines no longer play an important role in uniting dispersed groups of readers. e. Magazines face a greater pressure to meet deadlines than other media outlets.

B

35. The word magazine comes from the French term magasin, which means _____. a. collection b. storehouse c. advertisement d. periodical e. newspaper

B

36. Limited distribution publications called _____ are used to market goods or services to customers or employees. a. alternative magazines b. magalogs c. regional editions d. desktop publishing e. webzines

B

7. The national magazine _____ was one of the first successful magazines for young readers. a. Highlights b. Youth's Companion c. Sports Illustrated for Kids d. Nation e. Saturday Evening Post

B

1. The most successful magazines in colonial America _____. a. targeted female readers b. were overtly religious c. simply reprinted material from leading London periodicals d. were agricultural manuals e. None of the options are correct.

C

11. What was the first modern U.S. tabloid? a. Star b. Globe c. National Enquirer d. Time e. Tatler

C

12. The use of photos in magazines to document the rhythms of everyday life is known as _____. a. production b. muckraking c. photojournalism d. sensationalism e. specialization

C

14. Which of the following is NOT a duty of the advertising and sales department of a magazine? a. securing clients b. placing ads c. monitoring single-copy sales d. arranging promotions e. All of these are the responsibility of the advertising and sales department.

C

26. The success of TV Guide underscored the power of _____. a. advertising b. Rupert Murdoch c. television d. photojournalism e. printed material

C

3. Salon and Slate are examples of _____. a. magazines that started out as print versions and added an online version b. magazines that started out as online magazines and then became print magazines c. magazines that are online-only d. magazines forced out of business by the Internet e. magazines forced out of business by television

C

30. Which of the following statements about the Saturday Evening Post is NOT true? a. It was the first magazine to appeal directly to women. b. It published the writings of Nathaniel Hawthorne and Harriet Beecher Stowe. c. From the start, the Post published only original material. d. It was the longest-running magazine in U.S. history. e. It was the first general-interest magazine aimed at a national audience.

C

40. Alexander Graham Bell was cofounder of what famous travel magazine? a. Condé Nast Traveler b. Discover c. National Geographic d. Travel & Leisure e. Zagat

C

5. What are "zines?" a. magazines targeted at teenagers b. magazines published online only c. self-published magazines d. magazines without advertisements e. pictorial magazines

C

8. Founded in 1922 by DeWitt and Lila Acheson Wallace, _____ printed condensed versions of articles from other magazines. a. the Saturday Evening Post b. Cosmopolitan c. Reader's Digest d. TV Guide e. Harper's Bazaar

C

16. In the early 1900s, why did some newspaper journalists move to magazine writing? a. Magazines offered better pay and better hours. b. They were able to write about simpler and easier topics in magazines. c. The newspaper industry was dying. d. They could write at greater length and depth about broader issues. e. None of the options are correct.

D

19. When National Geographic magazine started to lose circulation in the 1990s, what did the National Geographic Society do to shore up profits? a. It bought out competing magazines. b. It added more photographs. c. It reduced subscription prices. d. It entered other media ventures. e. It transformed into an online-only magazine.

D

28. The general magazines that survived the competition for national ad dollars in the 1960s and 1970s tended to be _____. a. women's magazines b. large glossy magazines with lots of photos c. pocket-size magazines with small photo budgets d. both "women's" and "pocket-size" e. both "women's" and "large glossy"

D

29. The largest magazine chain by circulation is _____. a. Condé Nast b. Hearst c. Rodale d. Time Warner e. Meredith

D

39. Why did specialization come to dominate the magazine industry by the mid-twentieth century? a. Editors could more easily create specialized content. b. Competition from Webzines made general-interest magazines unprofitable. c. Corporate consolidation closed many general-interest magazines. d. Competition from television made it hard for general-interest magazines to make a profit. e. Specialized magazines were more interesting.

D

4. A major development in magazines in the mid-nineteenth century was the _____. a. first magazine exclusively for men b. first magazine exclusively for older readers c. inclusion of photographs d. inclusion of illustrations e. inclusion of advertising

D

15. Which of the following is/are considered noncommercial magazine-like periodicals? a. Consumer Reports b. scholarly journals c. activist newsletters d. Cook's Illustrated e. All of the options are correct.

E

18. What could an online magazine have that a print magazine could not? a. interactive 3-D models b. video podcasts c. a virtual fitting room d. blogs e. All of the options are correct.

E

20. Which of the following is a type of edition introduced by magazines to attract advertisers? a. split-run edition b. demographic edition c. annual edition d. both "annual" and "demographic" e. both "split-run" and "demographic"

E

24. Early American colonial magazines documented issues such as _____. a. state versus federal power b. public education c. taxation d. Indian treaties e. All of the options are correct.

E

27. Of the magazines that target a specific age, the magazines that have the most success target readers of what age? a. under 20 b. between 30 and 50 c. under 10 d. between 18 and 24 e. over 50

E

31. Claiming over seven million unique visitors every month, _____ is currently the leading online-only magazine. a. Politico b. Wonderwall c. Slate d. Wired e. Salon

E

6. What was the first successful magazine aimed at African American women? a. Jet b. Ebony c. Essence d. Negro Digest e. BET Magazine

E

9. Today subscriptions account for _______ percent of magazine sales. a. 12 b. 27 c. 54 d. 73 e. 92

E