Chapter 9: Social Media for Business Communication SmartBook
Simone posted a question on her company's forum about selecting a venue for the annual sales meeting. She noted that the venue would need to accommodate 200 people and include lodging in addition to conference rooms. Simone asked for input and ideas. Which of the following is the most appropriate response?
"I have heard great things about Skamania Lodge. They host a lot of conferences and can accommodate up to 500."
Approximately what percentage of professionals' work week is devoted to messaging, phone calls, and other types of digital communication for collaborative work?
85 percent
Bill is new to the team. He has been told that the team uses a collaboration platform frequently in their communications. What should Bill do to communicate effectively with his new team members?
Bill should use flexible, open, and inviting language. Bill should read his peers' comments completely and carefully.
Bob, an art dealer, is writing a post for his own professional blog. His latest blog post is about a new mixed-media artist who will soon have a show at Bob's gallery. Which of the following should Bob be sure to include in his post to enhance his credibility? (Choose every correct answer.)
Bob should provide information about the artist and the show at the beginning. Bob should provide hyperlinks to provide additional information on the artist.
Kurt's team has been using a collaboration platform to communicate about Project A, which the team has been working on for 4 months. Which two of the following would have been the most helpful to the team in producing quality work?
Each member of the team participated regularly. The team met in real time to work through difficult points.
Which statements correctly describe the engagement approach to collaboration platforms? (Choose every correct answer.)
It generally emphasizes slightly less formal communication than the corporate approach. It is more closely associated with Slack than with MS Teams. It prioritizes a creative, fun, spontaneous approach to team communication.
Which statements correctly describe the corporate approach to collaboration platforms? (Choose every correct answer.)
It is more closely associated with MS Teams than with Slack. It typically prioritizes a planned, professional, and productive approach to team communication.
When experiencing a difference of opinion with others in a business social media context, which of the following actions should you take?
Maintain a pleasant attitude.
Which guidelines should you follow for a professional blog? (Choose every correct answer.)
Maintain a professional but fun and helpful tone. Make certain that your content is accurate.
Select all the statements that correctly describe collaboration platforms.
Many businesses now use collaboration platforms to make work more productive and efficient. Collaboration platforms include and expand many of the key features of social networking sites. The two most popular collaboration platforms and Slack and MS Teams.
Which of the following statements about writing blog posts for external audiences are true?
Many professionals use blogs to facilitate personal branding. Blogs are an effective way to share the story of your organization with stakeholders.
Which of the following are the recommended levels and types of comments for high-performing teams on business social media platforms?
Most comments should be directly related to work, followed by about 15 to 20 percent supportive comments, and the remaining comments mostly social.
Why is it important to manage permissions and only let the correct people have access to shared files?
Shared files often contain sensitive or confidential information.
Which of the following are characteristics of the Social Age?
Teamwork is not limited by boundaries. Communication between people is networked. Problems are addressed by groups.
Social media can assist business professionals in gaining regular knowledge about which of the following? (Choose every correct answer.)
Their employers Their field Their industry
In business social software, dashboards are useful for which of the following reasons?
They can increase work efficiency. They are customizable. They can provide information about your coworkers.
True or false: Profiles as part of enterprise social software systems are similar to those on Facebook and LinkedIn.
True
After coming to an understanding concerning your company's brand and brand message, which of the following should you do before you start telling your company's story as part of public relations?
You should know the company's strategy for promoting various products and services.
Which of the following can mar a personal brand or business reputation on social media?
a meta message suggestion self-promotion self-centered comments unprofessional posts
When sharing files, a businessperson should be careful to do which of the following?
add only constructive comments ask colleagues for input on formulating a sharing files protocol organize files by project
Which of the following are key attributes of effective social media messages for businesses?
affability genuineness honesty
A professional personal brand focuses on highlighting which of the following?
areas of proficiency professional characteristics credibility
The boilerplate comes after the blog story and briefly explains what?
background about the company
Of the following, the most effective way of telling external stakeholders the story about a company is through
blog posts
Which two of the following are forms of social media appropriate for use in business?
blogs forums
In business social software, dashboards serve as a
center of communication
What is the most time-consuming part about setting up a social reader?
choosing the most helpful mix of information
What rapidly changing factor has led to the Social Age in business?
communication technology
Before posting on social media, business professionals should be aware of their
company's policies regarding the use of social networking websites.
Because of profiles included on business social networks, employees who do not know each other personally often feel more ______ than they would using only email.
connected
Which of the following are components of the press-release style for blog posts? (Choose every correct answer.)
contact information headline dateline
Which of the following is the primary goal of blogs for organizations?
effective public relations
Which of the following are at stake in the statements and actions of business professionals on social media?
employee personal standing employer reputation
Which of the following is an appropriate use of business social network profiles?
finding the appropriate coworkers for a task
Building a personal brand on a social media platform in a business environment can
further your career. display your credibility.
Before you create any individual blog posts for your organization, you need to do which of the following? (Choose every correct answer.)
gain a shared sense of the brand message clarify your company's brand
Which of the following are not productive or effective in online discussions? (Choose every correct answer.)
ignoring competing points of view using strong, declarative language voicing complaints
Which of the following are potential uses for profiles on social networking platforms found in businesses?
increased ability to locate an employee with specific knowledge access to information on business professionals with common interests
What are some of the advantages of using collaboration platforms? (Choose every correct answer.)
increased responsiveness increased productivity increased efficiency
Which of the following are positive meta messages when establishing a credible online reputation? (Choose every correct answer.)
integrity compassion expertise
Which of the following are effective techniques for increasing people's ability to find your business blogs and wikis? (Choose every correct answer.)
labeling blogs indexing blogs tagging entries
Which of the following is a benefit of communities of practice for a business professional?
learning from other professionals
To facilitate the use of your contributions to collaboration platforms, ______ should be provided.
links to relevant files
Which of the following are positive aspects of social media use in a professional environment?
more effective team communication greater responsiveness between businesses and clients more opportunity for customers to be involved in product development
Social media facilitates which of the following for business professionals? (Choose every correct answer.)
ongoing learning about their company gaining insights into best work practices
On business social media, business professionals are likely to be regarded as self-promoters if they ______ the skills and interests they possess.
overemphasize
Co-workers and clients can learn which of the following about you when you provide a complete profile on a business social networking site?
pertinent activities career background relevant skills
Which of the following are acceptable topics for blogs published on a business social media platform?
project goals business expertise
When businesses employ social networking as part of their culture, employees should take which of the following steps?
reply to comments make consistent contributions
A good member of a business social network community is expected to take which of the following actions?
respond positively to others' requests assist others when asked
Communities of practice are groups focused on
shared activities
As other members who are part of your business social media see that you respond and help others on the social media, you can specifically expect that
some of them will respond and help you.
A complete business social networking profile can result in increased ______ among colleagues in a business or organization.
teamwork
Which of the following are contributing to the blurring of professional and private lives on social media? (Choose every correct answer.)
the ability to communicate with nearly anyone at nearly anytime the variety of communication devices that are widely available the ability to communicate from nearly any location about nearly anything
When using business social media, awareness of boundaries means observing the separation between
the professional and the private.
Corporate blogs are used for public relations, which in turn serves to build relationships with people. The primary reason for building such relationships is
to improve the corporation's reputation and credibility.
Using blogs and wikis in a business setting has which of the following objectives? (Choose every correct answer.)
to offer something of worth to others to enhance efficiency of working relationships
When contributing an individual blog to a business intranet, the ideal posting frequency to attract the most followers is
two to three times per week.
Meta messages are the ______ messages decoded by others from someone's online presence. (Choose every correct answer.)
underlying essential
Which of the following are ways to make use of social reading platforms?
use hashtags or topical searches to track information read important articles and posts praise other people's contributions
Appropriate information to include in the boilerplate, or positioning statement, includes which of the following?
what distinguishes the company from its competitors the company's customers the company's products and services
In the press-release style for a blog post, the first paragraph of the story should answer the basic questions of ,____ ,______ ,______, where, and why.
who, what, when
Ideally, most of business social media content should be
work information
The most effective business collaboration tools all include the extensive use of which of the following?
written communication
