Chapter 9 The Mice Industry: Meaning and Importance

Workshop

a small group led by a trainer concentrating on skill enhancement.

Forum

an assembly for a discussion of the group's common concerns, featuring a panel of experts who take opposite sides of an issue.

Classroom setups

are used when the participants need to take notes or refer to documents.

Conventions

are usually larger meetings which include some form of exposition or trade show. Several associations have one or more per year. These raise a large part of the association's budget.

Meetings

are usually organized by corporations, associations, or social, military, educational, religious, and fraternal groups (SMERF). The reasons for holding a can range from the presentation of a new sales plan to a total quality management workshop.

Special Event Market

are very important to the attendees of meetings, conventions, and incentive programs. They encourage networking among attendees, build camaraderie within the group, and provide memories that last for years.

Clinic

(Forms of Meeting) a workshop where attendees learn by doing. It involves small groups who interact with each other individually.

True

(True or False) There are many developments that will shape the MICE industry. Two of the leading factors are changes in communication systems, specifically the internet and its diverse applications, and the changing character of nations into global community.

True

(True or False) When the independent meeting [lanner is in his or her home territory, he or she will provide services to inbound group to maximize profits.

True

(tRUE OR False) The meeting planner has several interactions with hotels. These include negotiating the room blocks and rates. Escorting clients on site inspections gives the hotel an opportunity to show their facilities and services. The most important interaction is with the catering/bouquet/conference department associates especially the service manager and captains because these frontline associates can make or break a meeting.

True

(tRUE OR fALSE) MICE activities usually occur outside the peak season of leisure travel. Hence, they are advantageous to hotels, resorts, and restaurants in offsetting the low and off-peak business periods.

True

(tRUE OR fALSE) Visitors to MICE events are considered participants, delegates and attendees. MICE events provide additional benefits to the country in the form of business opportunities, education, and training. Many of these events are related to business and professional activities.

True

(tRUE or fALSE) Conventions are not always held in convention centers. Majority are held in large hotels for a three-to-five day period.

International Federation of Conference Towns

1. Conference facilities that can accommodate at least 300 participants 2. Proper equipment 3. Traditional meeting services 4. Satisfactory hotel accommodations for at least 300 participants 5. Necessary transportation 6. Team of experts in conference organizations 7. Proof that it has hosted at least five (5) international conferences for the past three (3) years.

Event Management

A contract written based on the event profile. This is the key contact between the center and the client.

1. Welcome registration 2. Introduction of the president of the association 3. President's welcome speech 4. First keynote speaker 5. Exposition booths open 6. Several workshops or presentation on specific topics 7. Vendor's private receptions 8. Dinner 9. Convention center closes

A typical convention has the following format:

Rhode Island Convention Center

An example of convention center is the _____________________________________ which is an $82 million center. A convention center can generate millions of dollars into the economy of the city in which it is located.

Boeing 707 in 1958

Before 1960, persons traveling to conventions either drove or travelled by train. With the introduction of the _____________________, the airplane provided an affordable and fast alternative to cars and trains. The "jet age" stimulated business and leisure travel.

1. To encourage groups to hold meetings, conventions, and trade shows in the area it represents; 2. To assist groups with meeting preparations and give support throughout the meeting; 3. To encourage tourist to participate in historical, cultural, and recreational opportunities offered by the city; and 4. To develop and promote the image of the community it represent.

CVB has the following responsibilities: The result of these four responsibilities is to increase the revenues of the city's tourist industry. Bureaus compete for business at trade shows where interested visitor industry groups gather to do business.

1989

In the 1980's, cities began to build convention centers to host large conventions and expositions. The largest convention center was built in _________ with approximately one million square feet of flexible meeting

European Meetings Industry Liaison Group

It is called the European Alliance of the CIC. It is composed of five groups, namely: International Association of Conference Interpreters, the International Congress and Convention Association, the International Association of Professional Congress Organizers, Meeting Professionals International, and the European Federation of Conference Towns.

Foundation for International Meeting (FIM) (1983)

It is focused on MICE industry organizations which conduct international meetings. FIM offers several educational travel opportunities and a unique trade mission program that links members with their counterparts in other countries.

event document

It is the ___________________ which stipulates in writing all the client's requirements and gives important information such as which company will act as decorator subcontractor to install carpets and set up booths.

International Congress and Convention Association (ICCA) (1963)

Its headquarters is in the Netherlands. This has a very strict guidelines which require members to conduct meetings in at least 4 different continents. It has members from 100 countries which include convention centers, travel agents, airlines, and other industry-related services companies.

subcontractors

Many centers have their own __________________ who handle staging, construction, lighting, audiovisual, electrical, and communications.

1. Conduct pre-event briefing 2. Prepare executive plan 3. Move people in/out 4. Troubleshoot 5. Approve invoices

Other on-site Activities

1. Setting specific goals 2. Measuring performance 3. Communicating standards to participants 4. Choosing rewards appropriate to the participants 5. Celebrating achievements

Planning an incentive involves the following:

1. Debrief 2. Evaluate 3. Provide recognition and appreciation 4. Arrange shipping 5. Plan for next year

Post-meeting activities

specialized services

Several companies offer ______________________ such as transportation, entertainment, audiovisual, escorts and tour guides, convention set up, and destination management.

1. Director of Convention Services 2. Convention Service Manager 3. Director of Group Sales 4. Director of Food and Beverage 5. Director of Catering operations/Sales 6. Director of Marketing 7. Hospitality Coordinator (Room Service) 8. Director of Human Resources 9. Resident Manager 10. Director of National Accounts

The following are the job opportunities in the MICE industry:

internet

The __________ provides an accessible format for virtual meetings and exhibitions, like video conferencing, and online education. This connection to the cyber world from the home or office makes Europe, Asia, and America accessible to the local tourist's office.

MICE industry

The ____________ today is recognized as an important business activity for corporations and associations. It is also an important market segment for suppliers of services to these customers.

convention and visitors' bureau (CVB's)

The ____________________________ is a major player in the MICE market. This is a non-profit organization that represents an urban area that tries to solicit business to pleasure-seeking visitors.

meetings, incentives, conventions, and exhibitions (MICE)

The ______________________________ industry is one of the fastest-growing and lucrative area of the tourism and hospitality industry. It includes different areas such as conferences, meetings, incentives, exhibitions, and trade shows.

Convention Industry Council (CIC) (1949)

The _____________________________________ was founded in 1______ as an umbrella organization for four professional associations which represent hotels, convention centers, and association executives. Their purpose was to address the professional concerns f all industry groups and offer certification of meeting professionals or CMP.

18 months

The convention and visitors bureau is responsible for the booking of conventions more than _________________ ahead.

Professional Convention Organizer (PCO)

The corresponding European service provider is known as?

1. Plan meeting agenda 2. Establish meeting objective 3. Predict attendance 4. Set meeting budget 5. Select meeting site 6. Select meeting facility 7. Select hotels(s) 8. Negotiate contacts 9. Plan exhibitions 10. Prepare exhibitor correspondence and packet 11. Create marketing plan 12. Plan travel to and from site 13. Arrange ground transportation 14. Organize shipping 15. Organize audiovisual needs

The following are the activities of the meeting planner:

1. Destination management companies 2. Independent meeting management companies 3. Travel management companies 4. Special events professionals, public relation firms 5. Government entities and tourism offices

The following are companies which provide conventions and special events management services.

American Society of Association Executives (ASAE) (1920)

The headquarters is in Washington, D. C. It has more than 35,000 individual members who manage professional, trade, and philanthropic associations which serve more than 287 million people and companies worldwide.

1970's

The intense construction of hotels and convention centers began in the _______. The feature added to attract the convention participants were the removal of interior posts, barrier-free space, flexible walls, and improved lighting.

convention and visitor's bureau (CVB's)

The major players in the MICE industry are the _____________----, meeting planners and their clients, convention centers, specialized services, and exhibitions.

Destination Management Companies (DMC's)

The primarily responsibility of ? is to expose their clients to opportunities available in the surrounding area, and prepare a proposal describing the preferred events and costs, selecting and organizing the special events for the convention attendees.

theatre style, classroom style, and boardroom style.

The three types of meeting setups are ?

education and practical experience

There are many employment opportunities in the meetings, incentives, conventions, and exhibition industry. The main qualifications are?

Convention and Special Events Management Companies

There are several types of companies or organizations that provide special events management services.

Major event producers

These are usually high tech, high visibility, and many have components that are dangerous without proper precautions. A high level of technical knowledge is required to organize these type of extravagant events.

Independent Meeting Management Companies

These companies provide services to outbound groups. When the independent meeting planner conducts a meeting away from the home city, he or she will hire the DMC in the host city because destination management requires experts from the local area.

International Association of Convention and Visitors Bureaus (IACVB)

This is originated in the United States. It has several international members. Their most common services are destination information services, supplies networks, and housing assistance programs.

International Association of Professional Congress Organizers (IAPCO) (1969)

This was founded in? Its headquarters are in Belgium. It has members from 52 companies as well as individual members. Majority of the members are from Europe but there are members from Australia, the USA, Canada, Latin America, and the Middle East.

Convention centers

__________________________ are usually corporation owned by the city or state governments and operated by a board of appointed representatives from several groups who have a vested interest in the successful operation of the center.

Conference

a formal meeting of professionals for exchange of opinions and information.

Seminar

a gathering of professionals who work together under the guidance of a discussion leader.

Convention

a large meeting of people assembled for a common purpose.C

Lecture

a meeting in which an expert speakers addresses an audience.

symposium

a meeting where a subject is discussed by experts and a consensus of the group is gathered.

Colloquium

an informal discussion on group-selected topics.

Major event producers

are another type of management company. These companies produce sophisticated and highly technical events such as the Super Bowl and Olympics, and political events such as the Democrat and Republican National Conventions and presidential inaugurations.

Meeting

are conferences, workshop, seminars, or other events designed to bring people together in order to exchange information.

Expositions or exhibitions

are events designed to bring together suppliers of products and services who will demonstrate their products and services to the attendees in order to make sales or establish contacts.

Convention centers

are large facilities where meetings and expositions are held. Parking, information services, business centers, and food and beverage facilities are included

Travel rewards

are one of the best incentives. Merchandise is another incentive. Creativity is very important in the incentives business.

Destination Management Companies (DMC's)

are private companies that offer services primarily for inbound customers.

Professional Convention Management Association and Meeting Professionals International (PCMA and MPI)

are professional associations for industry professionals. It provide education programs and have excellent publication and resources.

Incentives

are rewards for achievement used by corporations to motivate employee to highest achiever.

Panel

consists of two more speakers stating their viewpoints.

Special events

during a convention are the most memorable part of the program. It gives status to the sponsoring organization. Companies that provide destination services are very creative and imaginative. They focus on festivity and amusement.

Retail events

grand openings, promotions, celebrity appearances, and seasonal promotions.

Corporate events

incentive programs, product introductions, building openings, recognition events, anniversaries, retirement, ground breaking, and ribbon cuttings.

Theatre style

is intended for a large audience that does not need plenty of notes or documents.

boardroom setup

is tended for a small number of people.

Meeting planners

may be independent contractors who offer their services to associations and corporations as the need arises or they may be full- time employees of Corporations and associations.

Meetings, conventions, expositions

opening ceremonies, gala dinner, dances, opening receptions, awards ceremonies, theme events, trade shows, and expositions.

Travel Management Companies

organize destination management companies as part of their larger travel services product offerings, are similar to the national chain operations.

Public events

parades, fireworks displays, festivals, fairs, inaugurations/swearing in ceremonies, holiday observances, military ceremonies, and sporting events.

Social/private events

weddings, anniversaries, graduations, reunions, funerals, memorials, births, christening, charity balls, runs and auctions.