CHAPTER EXAM TEST!!!!

PR grew out of where

Industrial Revolution

ch.8 Part of the "earthquake in slow motion" refers to the sale of the original Big Three networks.(T or F)

False

Ch.3 With the creation of the iPod, iPhone, and iTunes, Apple was the tech company at the forefront of new media. (T or F)

True

CH.9 Cookies can be used to identify website visitors so that they don't have to reenter their username or password every time they visit a site. (T or F)

True

ch.10Broadcasters turned to eSports during the COVID-19 pandemic due to eSports' affordability. (T or F)

False

ch.12 A television station's primary product is the programming it creates.(T or F)

False

ch.12 Advertising could be defined as any paid or unpaid communication about a product or service by a sponsor. (T or F)

False

ch.4 The invention of the printing press allowed for extremely cheap production of books. (T or F)

False

ch.7 The first Oscar for Best Picture given to a non-English-language film was awarded to ______. a. Crazy Rich Asians b. Slumdog Millionaire c. The Farewell d. Parasite

Parasite

ch.10 Because video games are a new venue for advertising, they can be considered a form of mass communication.(TorF)

True

ch.5 Yellow journalism got its name from ______. a. a film reference b. aged newspapers c. a comic strip d. a printing error

a comic strip

ch.8High-quality copies of I Love Lucy were possible because ______. a.the co-stars retained rerun rights to the show b.they were filming in California instead of New York c.Desilu Studios wanted to ensure the preservation of the show d.they were filmed instead of performed live and then edited like a movie

they were filmed instead of performed live and then edited like a movie

ch.3 Google catalogs and rates websites based on the quality of the link. This system is called ______. a. PageRank b. WebRank c. WebRate d. PageRate

PageRank

ch.7 The first notable film that clearly established how a full story could be told through film was Porter's 1903 film ______. a. A Trip to the Moon b. Blacksmith Scene c. The Great Train Robbery d. Animal Locomotion

The Great Train Robbery

ch.8Ted Turner developed many stations with very narrowed programming through buying up the rights to many films and cartoons. (T or F)

True

CH.9 Kashvi writes weekly about her experiences with Qigong mediation and other yoga practices. She publishes this information on the World Wide Web where others can read about her experiences, ask her questions, and get tips for starting their own meditation practice. Kashvi's writing is an example of ______. a. a social media post b. instant messaging c. electronic mail d. a blog

blogg

ch.12 As industrialization brought large amounts of low-cost and standardized products, advertisements in colonial newspapers or on signs replaced ______. a. word of mouth reviews b. street hawkers c.conversations with merchants d.billboards and banners

conversations with merchants

ch.3 Ryder watches Sean Hannity on the 2018 top rated news channel__. a. fox b. cnn c. abc d. msnbc

fox

ch.3 Prior to privatization, which form of electronic media was the result of a collaboration between the U.S. government and higher education? a. internet b. tv c. radio d. telegraph

internet

Bernays

promtoed the concept of PR as a profession

ch.8 Initially, the cost and ______ kept cable television from being a medium for additional programming. a.. Supreme Court b. satellite companies c. broadcast television d. the FCC

the FCC

ch.5 The first annual events to be covered as televised "news" were ______. a. the State of the Union speeches b.the Superbowl and the World Cup c.the Republican and Democratic National Conventions d.the Oscars and the Grammys

the Republican and Democratic National Conventions

ch.3 Julia's research shows that recently, certain audiences have begun to listen to vinyl records more. She plans to open a record shop in the trendy west end of town that will give her access to her target market. Because she can only afford a small space, she has decided to sell only a small number of records that will appeal to the broadest audience hopefully sell quickly. In media economics, Julia's business model is referred to as the ______. a. long head b. short tail c. long tail d. short head

Short head

CH.6 Massive changes in radio, from a huge drop in diverse station ownership to programming on various stations being more automated and less individualized, can be tracked to ______.

Telecommunications Act of 1996

ch.4 What is a major difference between textbooks and other books? a. Textbooks are not chosen by the readers. b.Textbooks are required to be updated yearly. c.Textbooks are vastly more expensive. d.Textbooks utilize current research.

Textbooks are not chosen by the readers

CH. 6 Although the lyrics may not be understood, a group of toddlers dancing in daycare to a hip-hop song is best described as an example of ______.

how rhythm and melody are also essential parts to a song

CH.6 The difference between analog and digital sound recording methods is that analog is a series of numbers and digital is an image of a sound wave. (T or F)

False

ch.3 One of the oldest broadcast companies, NBCU, which later merged with Comcast, was formed by the media monopoly ______. a. ABC b. CBS c. RCA d. HBO

RCA

An attribute of pop music is that it provides youth with an identity through how it portrays culture. (T or F)

TRUE

First major use of PR

railroads

One reason to produce music today on vinyl LP records is ______.

the size allows for more room for art and other content

WWI and Woodrow Wilson

Built the Committee of Public Information

ch.5 ABC's nightly news update on hostages in Tehran in 1979 morphed into the most respected news show on television at the time, ______, hosted by Ted Koppel. a. 60 minutes b. The Late Show c. 20/20 d. Nightline

Nightline

ch.10 hastag is a form of tagging (T or F)

True

ch.10 The gaming industry is slowly starting to represent women as video game characters.(T or F)

True

ch.8 The same three networks that dominated the radio industry in the 1940s also dominated television up until the 1980s. (T or F)

True

CH.3 Which of the following is a consequence of the long tail in media economics, as described by Chris Anderson? a. limited information available b. the democratization of the means of distribution c.an overload of demand d.generalized products

b. democratization of the means of distribution

ch.12 An advertiser needs to know the audience for the ad, which media they use, and the rates for advertising in that medium to calculate the ______. a. cost per thousand views (CPM) b.cost per hundred views (CPH) c.cost per million views (CPM) d.cost per billion views (CPB)

cost per thousand views (CPM)

CH.3 What is local cable television systems?

Companies providing cable television directly through homes

ch.10A group of 100 players plays a competitive game of Fortnite that is streamed live. This is an example of a battle royale game.(T or F)

True

CH.6 Greater satellite delivery of network programming and ______ led to the growth of public radio networks.

Installation of FM radios in most private cars

ch.4 Serial novels, like Dickens' The Pickwick Papers, would best find their parallel today in ______. a. news shows b. clickbait articles c. YA literature d. soap operas

soap operas

CH. 9 As media is increasingly being delivered digitally, we are moving away from the need for old channels like cable television and newspapers. (T or F)

TRUE

CH.6 One reason why popular groups like Led Zeppelin were focusing more on albums was that some of their singles wouldn't fit on the short format of the 45.

True

What is a public?

any group of people who share a common set of interests and goals. These include internal publics

ch.7 Besides having a White performer play the part of a diverse character, whitewashing can also refer to ______. a. changing a diverse character into a White one b.the director and producers all being White c.including racial slurs in the dialogue d.eliminating all references to race, White or otherwise

changing a diverse character into a White one

ch.7 George Lucas is a notable director who does not have to answer to outside financial backers for his films because ______. a.his agreement for the first movie guaranteed him future film control b.the viral popularity of the films proved he could have complete control c.he financed the films himself through earnings from previous films d.pre-booked tickets alone paid for the creation of the next film

he financed the films himself through earnings from previous films

CH.9 The ______ is the programming language used to create web pages. a. uniform resource locator (URL) b. hypertext transfer protocol (http) c. hypertext markup language (HTML) d. transmission control protocol (TCP)

hypertext markup language HTML

ch.4 A red hexagon sign, meaning stop, would be an example of an international ______. a. hieroglyphic b.pictograph c.phonograph d. ideograph

ideograph

ch.4 The fact that people are no longer restrained by where they live as to what information they have access to or what media they will consume is referred to as ______. a. internet revolution b. globalization c. digital freedom d. the long tail

long tail

ch.5 Investigative reporters in the late 1800s wrote sensationally yet factually, and they exposed corruption in the government, insurance industry, and railroads, earning them the nickname of ______. a.private dicks b.profiteers c.muckrakers d.yellow writers

muckrakers

ch.12 A reason why a benefit fundraiser immediately after a natural disaster would consider advertising in a print newspaper would likely be ______. a. ads could be clipped out and hung around town b. space can often be bought at the last minute c.possible additional national attention from the ad d.the residual popularity of newspapers in local areas

space can often be bought at the last minute

ch.12 Which of these would be an example of a public service advertisement? a. A cartoon depicting the power of literacy. b. A library asking for donations of books. c. A business providing free food at their grand opening. d.A labor union seeking support in passing legislation.

A cartoon depicting the power of literacy.

1830s and 1840s

Publicity became effective

CH.3 What is a Short head?

The portion of a distribution curve where a large number of people are interested in buying a limited number of products.

CH.3 The media industry was one of the first industries in America. (T or F)

True.

ch.12 Google's program that allows advertisers to buy keywords is called ______. a. AdSearch b. AdWords c. AdKeys d. AdSense

AdWords

CH.12Drive time refers to how much advertisements can drive up sales.(T or F)

False

ch.4 Inclusive programs are lauded for universities because they allow universities to have not only full access to course materials immediately, but also to utilize books from whatever publishers the teachers prefer. (T or F)

False

ch.7 After 3-D became less popular, studios turned to making big-budget films instead of improving or changing the theater experience.(T or F)

False

ch.7 In the 1950s, theater attendance doubled thanks to the end of WWII. (T or F)

False

ch.10Which is the latest and hottest new social media platform? a.Tiktok b.Facebook c.Instagram d. YouTube

Tiktok

CH.9 Broadband service has largely replaced dial-up service, providing connections to the internet many times faster than dial-up connections.

True

CH.3 Henry Luce started WarnerMedia with the publication of Time magazine. (T or F)

True

CH.6 A big reason why streaming music businesses can be more stable than broadcast radio is ______.

???

CH.6 To help encourage sales of higher-priced vinyl recordings, many artists include an option for a free download of a digital copy of the music. (T or F)

???

ch.7 Theater owners in 1909 created the ______ to ensure films being shown were not offensive, protecting owners from a possible protest. a. Universal Films Board b. House Un-American Activities Committee c. New York Board of Censorship d. National Board of Review of Motion Pictures

New York Board of Censorship

CH.9 As the ARPAnet expanded to other universities, networks were often incompatible with one another. What gateway was designed to allow these incompatible networks to share information with one another? a. IM b. TCP/IP c. HTML d. URL

TCP/IP

ch.7 Data from the MPAA explains declining ticket sales by noting that ______ was the most popular cultural activity for 2019, but it is only done about ten times a year. a. watching a live play b. watching a film in a theater c. going to the library d. attending a concert

going to the library

external public

people outside the organization

ch.4 Which Amendment to the Constitution is supported by the work of libraries? a.Fifth b.Third c.Eighth d. First

First

ch.10 Which game put Atari on the map? a. Pac-Man b. Sonic the Hedgehog c. Pong d. SUper Mario Bros

Pong

CH.9 The foundation for the internet was laid by ARPAnet.

TRUE

CH.6Downloading podcasts onto phones became the primary way to listen to podcasts after Apple practically discontinued iPods. (T or F)

True

ch.7 Even though most money-making films are released in December, Jaws was released in the summer because of when most people were going to the beach and swimming. (T or F)

True

ch.7 The French brothers who created the portable movie camera, established film speed, and created several movies of everyday life were the ______. a. Muybridges b.Lumières c.Méliès d.Mareys

Lumières

ch.4 What might be the best explanation for why popular fiction regularly outsells more serious and even prize-winning writing? a.Prize-winning novels get little press. b.Readers tend to seek feel-good writing. c.Readers don't understand serious writing. d.Prize-winning books are too expensive.

Readers tend to seek feel-good writing.

ch.4 Taslima Nasrin from Bangladesh, and Ken Saro-Wiwa and Wole Soyinka from Nigeria are all ______. a.publishers who have successfully defeated censorship b.outspoken supporters of Rushdie's banned book c.leaders of organizations dedicated to ending censorship d.authors who received death threats for their work

authors who received death threats for their work

ch.4 Spelling errors in English were still common as late as the 1800s, mostly because ______. a.literacy even among noted writers was shaky at best b.immigrants rarely spoke English instead of native languages c.there were so many dialects of English being printed d.there was no complete dictionary printed yet

there was no complete dictionary printed yet

Press agentry

An early form of public relations that involved sending material from the press agent to the media with little opportunity for interaction and feedback. It often involved conduct that would be considered deceptive and unethical today. support causes such as temperance with speakers, books and songs. Practiced in abolitionist movement. One way communication

ch.5 Why would a person reading a local paper be more loyal and involved than a person reading a national paper? a. Community papers give financial incentives through coupons to retain their readership. b.Community papers give specific information and build on the sense of belonging. c.National papers usually shy away from causes or issues to be supported. d.National paper readers care about the big picture and how that shapes the country.

Community papers give specific information and build on the sense of belonging.

ch.4 Chaucer's Canterbury Tales was one of the first books to be printed on a printing press. (T or F)

False

ch.4 The book The Adventures of Huckleberry Finn has faced censorship for many sexually-explicit scenes.(T or F)

False

ch.5 El Nuevo Herald, the Spanish-language alternative to The Miami Herald, was just as concerned with objectivity as its English counterpart. (T or F)

False

ch.8 A writer for the New York Times challenged Netflix to be concerned about the progress Comcast and Disney were making in streaming television. (T or F)

False

CH. 9 Which statement best reflects how the internet transformed the model of mass communication? a. It changed the number of hours people spent engaged in the consumption of news. b. It allowed consumers to rebel against big corporations and support smaller businesses. c. It changed how persuasion was created and disseminated through mass media outlets. d. It created opportunities for consumers to choose for themselves what types of news they consumed.

It created opportunities for consumers to choose for themselves what types of news they consumed.

ch.10 It's 2016, and a group of teens are playing a real-life scavenger hunt game called Pokémon Go, which connects in-game events to real-world locations and features game images superimposed on the landscape. This is an example of playing an augmented reality game. (T or F)

True

ch.3 Blockbuster hits have long been the focus of Big Media, but recently people have started consuming more personalized and specialized content. (T or F)

True

ch.3 Though a legacy media conglomerate with yearly earnings in the 10s of billions, News Corporation/Fox, sold several of its entities because it was not large enough to compete with other media conglomerates. (T or F)

True

ch.4 Several computer fonts, like Garamond, are named after the typesetters who first invented the specific molds back in the seventeenth and eighteenth centuries(T or F)

True

ch.8 Television was extremely controversial among businesses in the late 1940s because ______. a. people were not going out as much anymore b.it took jobs away from veterans returning from the war c.they were not allowed regular advertising time d.the Federal Communications Commission froze new stations

people were not going out as much anymore

internal public

people within the organization.

ch.7 A benefit of shooting a film according to IMAX requirements is ______. a. guaranteed blockbuster status worldwide b. the film gets access to premium theaters c. it can easily be converted into all other forms d. it involves a cheaper and easier process than other formats

the film gets access to premium theaters

ch.3 As a student of journalism, Imani wants to invest in media. She researches stock prices for the legacy media conglomerates and finds that she cannot purchase stock in ______ because it is privately held. a. News Corporation/Fox b. Disney c. ViacomCBS d. Bertelsmann

Bertelsmann

Modern founder of public relations

Ivy Lee. Dealt with with crisis management of railroads 1910. Worked with clients and press. careful about factual claims. Always told the truth. developed declaration of principles.

ch.10Which 2008-released game is one of the most controversial in video-game history? a. Mortal Kombat b. Custer's Revenge c. Death Race d. Grand Theft Auto

Grand Theft Auto

ch.7 The studio system in early Hollywood was parallel in design to processes like Henry Ford's assembly line. (T or F)

True

ch.10 Which game console became a hit when it was released in 2001? a. Xbox b. Atari 2600 c. Nintendo Wii d. PlayStation

Xbox

CH.9 What statement reflects the hacker ethic? a. a set of protocols or rules that help people navigate and understand the world wide web. b. an attempt to shape others' views of politicians and public policy through carefully crafted stories. c. a concept that refers to a widespread, interconnected digital technology that people can use at will. d. a belief that information-sharing is powerful and that people should use computers to their fullest potential.

a belief that information-sharing is powerful and that people should use computers to their fullest potential.

ch.10 What contributed to Pokémon's popularity in the video game market? a. family friendly appeal b. appeal to older kids c.appeal to younger kids d. user-friendly format

family friendly appeal

ch.10 The primary reason that the social simulation game Animal Crossing become so popular during the COVID-19 pandemic was because ______. a. many celebrities are fans of the game b. a major advertising campaign helped it gain popularity c.it gave people the ability to socially interact while at home d.it is a very engrossing and addictive game

it gave people the ability to socially interact while at home

ch.8 Because of how cable television economics work, they are highly reluctant to ______. a. upgrade to fiber-optic cable b.cooperate with streaming services c.sell individual channels "a la carte" d.get into the internet provider business

sell individual channels "a la carte"

When did PR become a profession?

During the 1940s and 1950s grew as a profession. Colleges and Universities offered degrees in the field. PR firms help shape how people felt about companies and issues. Help in making use of emerging medium of television.

ch.12 Crude allusions are great ways to drive attention to advertisements, and will also drive up sales and promote the brand.(T or F)

False

CH.6 Rob Cesternino's podcasts about reality television provide a good example of how a podcaster can achieve enough popularity to become a celebrity, in his case a contestant on Survivor.

FALSE

ch.8 Early cable television was mostly a way for people to easily share service in high-traffic areas. (T or F)

False

ch.3 Kaitlin is starting a magazine on local fashion and plans to use ad revenue from local stores to keep her magazine prices low. This concept can be attributed to the ______, which was key to the development of American news media. a.Pennsylvania Gazette b. Whole Booke of Psalms c. telegraph d. penny press newspaper

penny press newspaper

ch.8 A network would most likely ______ during a sweeps period. a.try out new pilots and untested programming b.schedule their most-watched programming c.renegotiate advertising contracts d.program reruns and record new episodes

schedule their most-watched programming

ch.8 The C-SPAN protest broadcasted on Periscope is an example of Secret 5, "All media are social," because it was through social media and word of mouth that the broadcast was advertised. (T or F)

True

ch.4 How did Bezos choose "Amazon" as the name of his business? a. E-books being paperless helps save the rainforest. b. He got his start selling books on mythology. c. It would show up better on searches and lists. d. He had traveled extensively throughout Brazil.

It would show up better on searches and lists.

CH.9 Which description best represents the concept of citizen journalism? a. sharing of public diaries and other personal information over the internet b. instantaneous communication with others over online or mobile networks c. newspaper-like blogs written and disseminated by the general public d. communication shared from one computer user to another across a network

newspaper-like blogs written and disseminated by the general public

ch.5 CNN, after dominating news networks for decades, lost out to Fox News in terms of rankings, primarily because Fox ______. a. included weather information b. got an exclusive on the lunar landing c. shared an opinionated viewpoint d. was more objective than CNN

shared an opinionated viewpoint

ch.7 Remakes, like Yours, Mine, and Ours, and sequels, like Pirates of the Caribbean: On Stranger Tides, are blamed for falling ticket sales because ______. a. they add more extreme violence, sex, or profanity each time b.they bring nothing new and exciting to the screen c. actors' salaries claim too much of the budget d. the stories are illogical and drawn out too far

they bring nothing new and exciting to the screen

CH.9 One of the benefits of internet access today is that it is completely universal.

False

CH.9 One test of the importance of a news source is whether it is included in Wikipedia, an online encyclopedia. (T or F)

False

ch.7 The first film to extensively use CGI backgrounds and sets, Sky Captain and the World of Tomorrow, was still a financial failure. It did pave the way for a very successful film, ______, that used much of the same technology as Sky Captain. a. Troy b. Toy Story c. Gladiator d. 300

300

CH.3 What is synergy?

A large company can use the strengths of its various divisons to successfully market its content

ch.8 The idea that programming should be available to everyone and financed through advertising is the basis for ______. a.broadcast television b.Public Broadcasting Service (PBS) c.cable television d.streaming television

broadcast television

ch.12 Elon Musk put his personal assistant into a SpaceX rocket to gain notoriety and show the potential of his space technology. (T or F)

False

ch.5 Early British newspapers, called newsbooks, were essential for empowering the aristocracy. (T or F)

False

CH.6 The long-playing record (LP) owes its origins to the phonograph and gramophone, both heavily influenced by Thomas Edison.

TRUE

CH.3 What is a long tail?

The portion of a distribution curve where limited number of people are interested in buying a lot of different products.

ch.5 Announcing high school graduation dates, the opening of a new hair salon downtown, stances on community improvement projects by prospective city council members, and notices about guidelines during a public health crisis are all examples of ______. a. issues facing every community in the United States b. ways social media posts can easily replace newspapers c.stories that could earn high advertising dollars d. why local newspapers have to be preserved

why local newspapers have to be preserved

Ch.5 Match them coverage of the Watergate Scandal took a stand against Disney moved from a big-city paper to a huge digital circulation features short stories in a very colorful format that attracts readers the definitive source of financial news options Washington post LA times NYT USA Today The Wall Street Journal

coverage of the Watergate Scandal // Washington Post took a stand against Disney // LA times moved from a big-city paper to a huge digital circulation // NYT features short stories in a very colorful format that attracts readers // USA Today the definitive source of financial news // The Wall Street Journal

Match each example to the corresponding value, according to Gans's Basic Journalistic Values. - focusing on recovery after a hurricane - using one mass shooting survivor's story as the definitive example of being a victim of gun crimes - describing a rural area in Montana as "a haven from big-city crime" - having more articles about congresspersons than house representatives - celebrating a high school teacher for "never taking sides" in forty years a. social order b. individualism c.small-town pastoralism d. leadership e. moderatism

- focusing on recovery after a hurricane social order - using one mass shooting survivor's story as the definitive example of being a victim of gun crimes individualism - describing a rural area in Montana as "a haven from big-city crime" small-town pastoralism - having more articles about congresspersons than house representatives leadership - celebrating a high school teacher for "never taking sides" in forty years moderatism

CH. 9 The internet is no longer evolving or changing, but has become stagnant and relatively unchanging. (T or F)

False

CH.9 Reverse synergy refers to getting the best versions of old and new media into one new package.

False

Match the inventor to invention. Guglielmo Marconi Klaas Compaan Samuel Morse Emile Berliner

Guglielmo Marconi -> Wireless telegraph Klaas Compaan-> Compact Disc Samuel Morse ->Telegraph Emile Berliner-> Gramophone

ROPES - Public Relation process

Research - Researching opportunities, problems, or issues the organization is facing Objectives - Setting specific and measurable obj. for the PR campaign Programming - Planning and implementing the activities necessary to carry out the objectives Evaluation - Testing the messages and techniques before using them, monitoring the programming while it's being delivered and measuring the results of the programming. Stewardship - Maintaining the relationship created through the previous steps.

ch.12 Match creates a product's reputation promotes buying a product aims to draw people to a specific store or business creates demand for a widely available product or service options: indirect, direct-action message, local advertising, national advertising

indirect-action message direct action message local advertising national advertising

ch.8 According to censor Alfred Schneider, allowing nudity to be shown during a film portraying concentration camps was permissible to him because ______. a. he believes all network owners have First Amendment rights b.they showed a disclaimer before the program began c.the television ratings system did not yet exist d.it was depicting death rather than nudity

it was depicting death rather than nudity

ch.3 Described as highly competitive and one of the first media moguls in America, which countryman would use his governmental position to lock out his competitors? a. William Cambridge b. Benjamin Franklin c. Bejamin Harris d. Franklin D. Roosevelt

Benjamin Franklin

CH.9 Tim Berners-Lee created a software system that allowed internet users to access any type of information anywhere in the world. What was this software system called? a. hypertext transfer (http) b. instant messaging (IM) c. uniform resource locator (URL) d. Word Wide Web (www)

World Wide Web (www)

two way model of interaction between the institiution and publics sfunctioning of society. Three basic segments.

1. PR is a management function. Central to the running of a company or org. and not merely a tool of the marketing department 2. Public relations establishes mutually beneficial relationships. PR is an interaction that should benefit both sides-- the organization and the publics 3. Companies depend on various publics to succeed. One of the primary reasons Pr campaigns fail is that they neglect these relationships and consider only the company's point of view.

ch.8 What most likely caused broadcast network affiliates to balk at showing movies like Saving Private Ryan and the documentary 9/11? a.Society wasn't ready to face the reality of these two events. b.The death scenes were incredibly gruesome and disturbing. c.Congress raised FCC fines for objectionable content. d.European stations were banning the programs.

Congress raised FCC fines for objectionable content.

ch.3 Comcast cable subscriptions have remained strong, which is why it is one of the last media conglomerates to create a streaming service. (T or F)

False

ch.5 Pulitzer Prizes and other lauded awards for newspapers are restricted to major newspapers.(T or F)

False

ch.5 One reason why local papers are dying out is that nearly half of the local community can find free local news online and won't pay for it through subscribing to a paper. (T or F)

True

ch.7 A primary way The Blair Witch Project became a viral sensation was the deliberate ambiguity over whether the film was real (all found footage) or scripted and planned. (T or F)

True

ch.5 A reporter hesitating to write a story about a group of LGBTQ+ activists vandalizing local churches could best be described as fearing ______. a. accusations of bias b. losing subscribers c. demonstrations at his home d. offending minority groups

offending minority groups

CH.6 Podcasting was first brought to the attention to the public at large when ______ published two stories about podcasting in 2005. a. USA Today b. Apple c. NPR d. NYT

USA TODAY

Edward Bernays major functions of PR

1. Informing- Sending out information to variety of publics, ranging the ppl who work in company's office to its customers on the other side of the wrld. ex. of information would be a press release announcing a new product line to stores that sell the company's products. 2. Persuading - Attempting to induce members of various publics to change their attitudes or actions toward an idea, product, or institution. Ex of persuasion would be a campaign to persuade a company's customers to write or call their congressman to persuade to remove a tax on the company's product. 3. integreating - attempting to bring publics and institutions together with a shared set of goals, actions and attitudes. ex. of an integrative event would be a charity auction designed to raise funds for a park in the city where the company has its offices as the company works to become a vital part of the community.

ch.5 The executive editor for the Washington Post said that newspapers need to adjust to our current ______ society. a. biased b. politicized c. mobile d. digital

mobile

Podcasting is considered a very individual-friendly broadcasting option because ______.

nearly anyone can produce and distribute content

ch.10 According to research, older players tend to spend more time playing video games on consoles, while younger players play more often on computers. (T or F)

False

ch.12 While marketing to children is permissible on digital devices and other forms of media, current laws block any advertising to children while in public schools. (T or F)

False

CH.3 What is a penny press?

Inexpensive, widely circulated papers that became popular in the nineteenth century. They were the first American media to be supported primarily through advertising revenue.

ch.12 Fusing advertising, public relations, sales promotions, and interactive media into a single strategy to get in touch with key audiences is called ______. a. Integrated Marketing Communication b. the Powerwall c. using "brand ambassadors" d. a "paid partnership"

Integrated Marketing Communication

engineering consent

The application of the principles of psychology and motivation to influencing public opinion and creating public support for a particular position

ch.12 A natural consequence to the intention of networks, like NBCUniversal, to reduce excessive advertising is ______. a. increased ad time to 18 minutes per hour b.a loss in advertising revenue c.higher advertising rates d.required ads for streaming

higher advertising rates

ch.10Video games can be more ______ than movies, as in 2015, when the video game industry generated more revenue than both Jurassic World and Star Wars Episode VII: The Force Awakens combined. a. addictive b. profitable c. enjoyable d. costly

profitable

ch.12 Professor Wilson Bryan Key believed that subliminal advertising was being used to encourage sales through images reminiscent of death or ______. a. marriage b. sex c. birth d. money

sex

ch.10 Match each basic characteristic of social media with its description. - content that users can create themselves -interacting with posts, from "liking" a post to engaging in debate -marking posts of photos, videos, or text -sharing online posts with groups of friends or like-minded people options comments tagging social networking user-generated content

user generated content comments tagging social networking

1920s press agentry

worked on publicity for clients than managing or creating an specific image.