chapters 12 and 13

A ________ is a small store, located near a residential area that is open long hours seven days a week and carries a limited line of high-turnover goods.

convenience store

Big and Tall Men's Shop carries men's clothing in larger sizes; this allows the store to ________ other stores.

differentiate itself from

True/False: The colors, layout, and music in a store or a product package are only minor aspects of the shopping experience and marketers spend little time making decisions about them.

false

What is the most common organizational structure for retailers in the United States?

franchise

The greater the number of channel levels in a marketing channel, the ________.

greater the channel complexity

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

marketing channels

________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

retailing

A large retailer of home improvement and construction products offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its ________.

service mix

Today, ________ are flourishing due to the increased use of market segmentation and market targeting.

specialty stores

The term supply chain is considered limited because it ________.

suggests that planning begins with raw materials and factory capacity

Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services?

superstore

Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's ________.

supply chain

what term refers to the wholesalers and retailers that form a vital link between the firm and its customers?

supply channels

retailers are classified on characteristics including the amount of service they offer, the breadth and depth of their product lines, how they are organized, and________.

the relative prices they change

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

upstream partners

Distribution channel decisions frequently require long-term commitments between firms. A primary reason is that ________.

When they set up distribution through franchisees independent dealers, or large retailers, they cannot readily replace these channels with company owned stores or internet sites if conditions change