CIS 150-CH. 6 Exam 2 questions
A
A data warehouse is a _________ collection of information, gathered from many different ___________ databases, that supports business analysis activities and decision-making tasks. A. logical; operational B. physical; operational C. logical; transactional D. physical; transactional
D
A database maintains information on ___________. A. inventory B. transactions C. employees D. All of these choices
B
BI can help managers with ___________, where a company keeps tabs of its competitor's activities on the Web using software that automatically tracks all competitor website activities such as discounts and new products. A. comparative analysis B. competitive monitoring C. data-driven decision management D. source data
A
Ben works at a top accounting firm in Salt Lake City, and his responsibilities include developing individual and departmental goals, and generating financial analysis across departments and the enterprise as a whole for the executive team to review. Ben's duties provide value-added to his company and would be categorized as occurring at the different information _____________. A. levels B. formulas C. granularities D. focus
C
Ben works at a top accounting firm in Salt Lake City, and his responsibilities include developing reports for each salesperson, product, and part as well as departmental-wide sales reports by salesperson, product, and part. Ben's duties provide value-added to his company and would be categorized as occurring at the different information _____________. A. levels B. formulas C. granularities D. focus
B
Ben works at a top accounting firm in Salt Lake City, and his responsibilities include writing letters, memos, and emails along with generating reports for financial analysis and marketing materials for products. Ben's duties provide value-added to his company and would be categorized as occurring at the different information _____________. A. lists B. formats C. granularities D. focus
D
Business analysis is difficult from operational databases. Which of the following is a reason why? A. Every department has its own method for recording data B. Lack of data standards across departments C. The data, if available, were often in or incomplete D. All of these choices
C
Business analysis is difficult from operational databases. Which of the following is not a reason why? A. Every department has its own method for recording data. B. Data stored in operational databases did not allow users direct access. C. The data is standardized. D. The data collected is not always useful for intended purposes.
B
Business analysis is difficult from operational databases. Which of the following is not a reason why? A. Every department has its own method for recording data. B. When sharing data, it matches and users get the data they need. C. The data is of poor quality. D. The data collected is not always useful for intended purposes.
C
Business analysis is difficult to achieve from operational databases. Which of the following is not a reason why? A. Inconsistent data definitions B. Lack of data standards C. Effective direct data access D. Poor data quality
D
Business intelligence can provide managers with the ability to make better decisions. Which of the following is not an example of how different industries use business intelligence? A. Analyze popular vacation locations with current flight listings B. Understand customer credit card usage and nonpayment rates C. Compare the demographics of patients with critical illnesses D. All of these choices are examples of how industries use business intelligence.
C
Business intelligence can provide managers with the ability to make better decisions. Which of the following is not an example of how different industries use business intelligence? A. Predict claim amounts and medical coverage costs B. Track crime patterns, locations, and criminal behavior C. Identify the primary locations where data is collected D. Predict sales, inventory levels, and distribution
D
Businesses collect a tremendous amount of _____________ information as part of their routine operations. A. operational B. transactional C. aggregate D. comparative
D
Companies can choose information cleansing software from several vendors. Which of the following is not a vendor mentioned in your text? A. Oracle B. SAS C. Ascential Software D. McAffee
C
Data-driven decision management is usually undertaken as a way to gain a competitive advantage. A study from the MIT Center for Digital Business found that organizations driven most by data-based decision making had _________ productivity rates and ____________ profits. A. 4% lower, 6% higher B. 4% higher, 6% lower C. 4% higher, 6% higher D. 4% lower, 6% lower
C
Employees need to compare different types of information for what they commonly reveal to make strategic decisions. Which of the below represents the three common types of information found throughout an organization? A. Levels, forms, granularities B. Levels, forms, data C. Levels, formats, granularities D. Data, formats, granularities
C
Gender can be referred to in many ways (Male, Female, M/F, 1/0) in a data warehouse. Ensuring gender is referenced the same way is an example of ___________. A. information scaling B. streamlining data points C. standardizing information D. standardizing protocols
A
How would the airline industry use business intelligence? A. Analyze popular vacation locations with current flight listings B. Understand customer credit card usage and nonpayment rates C. Compare the demographics of patients with critical illnesses D. Predict claim amounts and medical coverage costs
A
In terms of Big Data, what is variety? A. Includes different forms of structured and unstructured data B. Includes the uncertainty of data, including biases, noise, and abnormalities C. Includes the scale of data D. Includes the analysis of streaming data as it travels around the Internet
D
In terms of Big Data, what is velocity? A. Includes different forms of structured and unstructured data B. Includes the uncertainty of data, including biases, noise, and abnormalities C. Includes the scale of data D. Includes the analysis of streaming data as it travels around the Internet
B
In terms of Big Data, what is veracity? A. Includes different forms of structured and unstructured data B. Includes the uncertainty of data, including biases, noise, and abnormalities C. Includes the scale of data D. Includes the analysis of streaming data as it travels around the Internet
C
In terms of Big Data, what is volume? A. Includes different forms of structured and unstructured data B. Includes the uncertainty of data, including biases, noise, and abnormalities C. Includes the scale of data D. Includes the analysis of streaming data as it travels around the Internet
A
In the relational database model, what is a person, place, thing, transaction, or event about which information is stored? A. Entity B. Relationships C. Attribute D. Foreign Key
D
In which ways does a data warehouse enable business users to be more effective? A. Analyzing trends B. Identifying financial issues C. Understanding competitors D. All of these choices
C
Kassandra Young is a business manager at Weith Productions. Although she does not have a background in technology, her job requires her to work with analytical tools to make data-driven decisions. To make her job easier, what can she customize to display data quickly and run custom reports? A. Data point B. Information cleansing C. Dashboard D. Data set
A
Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business has been? A. A historical perspective offers important variables for determining trends and patterns. B. Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control. C. Setting strategic direction is critical for planning and creating solid business strategies. D. None of these choices
C
Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business is going? A. A historical perspective offers important variables for determining trends and patterns. B. Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control. C. Setting strategic direction is critical for planning and creating solid business strategies. D. None of these choices
B
Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business is now? A. A historical perspective offers important variables for determining trends and patterns. B. Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control. C. Setting strategic direction is critical for planning and creating solid business strategies. D. None of these choices
B
Most people request real-time information without understanding that continual __________ is one of its biggest pitfalls. A. improvements B. change Correct C. clustering D. cleansing
D
One of the primary goals of a database is to eliminate information redundancy by recording each piece of data in only one place in the database. What does the elimination of information redundancy do for a database? A. Reduces disk space requirements B. Makes updating information easier C. Improves information quality D. All of these choices
C
Some of the serious business consequences that occur due to using low-quality information to make decisions are all of the following except: A. Inability to accurately track customers B. Inability to identify selling opportunities C. The success of the organization depends on appreciating and leveraging the low-quality information D. Lost revenue opportunities from marketing to nonexistent customers
A
The example the book gave of www.EllisIsland.org, which generates more than 2.5 billion hits, is a site that offers a database that can easily adjust to handle massive volumes of information. What is this an example of? A. Increased scalability and performance B. Increased information security C. Reduced information redundancy D. Increased flexibility
A
The primary purpose of a data warehouse is to _____________. A. combine strategic information B. organize departments C. interface between the computer and employees D. All of these choices
C
What analyzes unstructured data to find trends and patterns in words and sentences? A. Structured data B. Unstructured data C. Text analytics D. Web analytics
C
What are forecasts? A. A statement about what will happen or might happen in the future, for example, predicting future sales or employee turnover B. A statistical process that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste C. Predictions based on time-series information D. A statistical process for estimating the relationships among variables
A
What are processes and manages algorithms across many machines in a computing environment? A. Distributed computing B. Advanced analytics C. Analysis paralysis D. Data artist
D
What are rules that enforce basic and fundamental information-based constraints? A. Information integrity B. Integrity constraint C. Business-critical integrity constraint D. Relational integrity constraint
C
What are the primary differences between a data warehouse and a data mart? A. Data warehouses make quick decisions, data marts make slow decisions. B. Data warehouse tackle ethical issues, data marts tackle hypothetical issues. C. Data warehouses have a more organization-wide focus, data marts have functional focus. D. Data warehouses have a physical focus, data marts have logical focus.
B
What are the rules that help ensure the quality of information? A. Information integrity B. Integrity constraints C. Relational integrity constraints D. Business-critical integrity constraints
C
What are the two different categories for information type? A. Analytical and productive B. Analytical and analysis C. Transactional and analytical D. Transactional and analysis
B
What are the two main objectives associated with data mining? A. Uncovering tactics and plans B. Uncovering trends and patterns C. Uncovering intelligence and unstructured data issues D. Uncovering competitors and market advantages
C
What can help uncover correlations and trends in data that would otherwise go unrecognized? A. Informing B. Infographics C. Data visualization Tools D. Business intelligence dashboards
B
What can present the results of large data analysis looking for patterns and relationships that monitor changes in variables over time? A. Informing B. Infographics C. Data visualization D. Business intelligence dashboards
D
What compiles all of the metadata about the data elements in the data model? A. Data entity B. Data element C. Data attribute D. Data dictionary
C
What describes technologies that allow users to "see" or visualize data to transform information into a business perspective? A. Informing B. Infographics C. Data visualization D. Business intelligence dashboards
B
What determines the accuracy and completeness of organizational data? A. Data quantity audit B. Data quality audit C. Data intelligence audit D. Data accuracy audit
B
What displays information graphically so it can be easily understood? A. Informing B. Infographics C. Data visualization D. Business intelligence dashboards
D
What do data warehouses support? A. OLAP B. Analytical processing C. OLTP D. OLAP and analytical processing
D
What does standardization of data elements accomplish? A. Greater accuracy B. Completeness and completeness C. Increases the quality of information D. All of these choices
A
What encompasses all of the information contained within a single business process or unit of work and its primary purpose is to support the performing of daily operational tasks? A. Transactional information B. Analytical information C. Timeliness D. Quality
B
What encompasses all organizational information, and its primary purpose is to support the performing of managerial analysis tasks? A. Transactional information B. Analytical information C. Timeliness D. Quality
B
What focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization? A. Distributed computing B. Advanced analytics C. Analysis paralysis D. Data artist
D
What includes data that change based on user actions? A. Content creator B. Content editor C. Static information D. Dynamic information
C
What includes fixed data incapable of change in the event of a user action? A. Content creator B. Content editor C. Static information D. Dynamic information
A
What is Web analytics? A. Unstructured data associated with websites to identify consumer behavior and website navigation B. Analyzes structured data associated with a website C. Filters information, both structured and unstructured, to help identify strong Web customers D. None of these choices
D
What is a business that collects personal information about consumers and sells that information to other organizations? A. Repository B. Data warehouse C. Data aggregation D. Data broker
A
What is a central location in which data is stored and managed? A. Repository B. Data warehouse C. Data aggregation D. Data broker
C
What is a collection of data from various sources for the purpose of data processing? A. Repository B. Data warehouse C. Data aggregation D. Data broker
C
What is a common association detection analysis technique where you analyze certain items to detect customers' buying behavior and predict future behavior? A. Clustering factors B. Mashup technology C. Market basket analysis D. Drill-down basket analysis
D
What is a data artist? A. Processes and manages algorithms across many machines in a computing environment B. Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization C. Occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome D. A business analytics specialist who uses visual tools to help people understand complex data
B
What is a data point? A. Identifies the primary location where data is collected B. An individual item on a graph or chart C. A technique for establishing a match, or balance, between the source data and the target data warehouse D. An approach to business governance that values decisions that can be backed up with verifiable data
D
What is a data scientist? A. A collection of large, complex data sets, including structured and unstructured data, which can't be analyzed using traditional database methods and tools B. Processes and manages algorithms across many machines in a computing environment C. Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization D. Extracts knowledge from data by performing statistical analysis, data mining, and advanced analytics on Big Data to identify trends, market changes, and other relevant information
C
What is a data steward responsible for? A. Acting as a liaison between the MIS department and the business B. Ensuring policies and procedures are implemented across the organization C. Both acting as a liaison between the MIS department and the business and ensuring policies and procedures are implemented across the organization D. None of these choices
A
What is a logical data structure that details the relationship among data elements using graphics or pictures? A. Data model B. Data element C. Data mining tool D. Data mart tool
B
What is a storage repository that holds a vast amount of raw data in its original format until the business needs it? A. Data broker B. Data lake C. Data map D. Data point
C
What is a technique for establishing a match, or balance, between the source data and the target data warehouse? A. Data set B. Dirty data C. Data map D. Data point
B
What is affinity grouping? A. Determines values for an unknown continuous variable behavior or estimated future value B. Determines which things go together C. Segments a heterogeneous population of more homogeneous subgroups D. Assigns records to one of a predefined set of classes
C
What is an example of using cluster analysis in business to create target-marketing strategies? A. Google search B. First name information C. Zip code segmentation D. Last name associations
D
What is an individual item on a graph or a chart? A. Data set B. Dirty data C. Data map D. Data point
B
What is an interactive website kept constantly updated and relevant to the needs of its customers using a database? A. Dynamic website B. Data-driven website C. Static information D. Dynamic information
C
What is analysis paralysis? A. Processes and manages algorithms across many machines in a computing environment B. Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization C. Occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome D. A business analytics specialist who uses visual tools to help people understand complex data
A
What is another term for data that is already contained in a database or a spreadsheet? A. Structured data B. Unstructured data C. Text mining D. Web mining
D
What is classification? A. Determines values for an unknown continuous variable behavior or estimated future value B. Determines which things go together C. Segments a heterogeneous population of more homogeneous subgroups D. Assigns records to one of a predefined set of classes
C
What is clustering? A. Determines values for an unknown continuous variable behavior or estimated future value B. Determines which things go together C. Segments a heterogeneous population of more homogeneous subgroups D. Assigns records to one of a predefined set of classes
A
What is estimation? A. Determines values for an unknown continuous variable behavior or estimated future value B. Determines which things go together C. Segments a heterogeneous population of more homogeneous subgroups D. Assigns records to one of a predefined set of classes
B
What is extraction, transformation, and loading? A. It is a process of entering data, tracking data, and loading it into a database. B. It is a process that extracts information from internal and external databases, transforms it using a common set of enterprise definitions, and loads it into a data warehouse. C. It is a process that is performed at the end of the data warehouse model prior to putting the information in a cube. D. It is a process that is performed at the beginning of the data mining model.
C
What is identity management? A. Enforces business rules vital to an organization's success B. The practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete C. A broad administrative area that deals with identifying individuals in a system and controlling their access to resources within that system D. When a company examines its data to determine if it can meet business expectations, while identifying possible data gaps
A
What is immediate, up-to-date information? A. Real-time information B. Real-time systems C. Information granularity D. Information governance
D
What is information redundancy? A. Duplication of data B. Storing the same data in multiple places C. Storing duplicate data in multiple places D. All of these choices
A
What is it called when a manager has so much data and information that he or she can't make a decision? A. Data rich, information poor B. Data rich, content poor C. Data rich, communication poor D. Data rich, intelligence
B
What is master data management? A. The time it takes for data to be stored or retrieved B. The practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete C. The tests and evaluations used to determine compliance with data governance policies to ensure correctness of data D. When a company examines its data to determine if it can meet business expectations, while identifying possible data gaps
C
What is one of the biggest pitfalls associated with real-time information? A. It is only available to high-level executives due to the expense. B. It is only available in aggregate levels of granularity. C. It continually changes. D. It rarely changes.
B
What is optimization? A. A statement about what will happen or might happen in the future, for example, predicting future sales or employee turnover B. A statistical process that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste C. Predictions based on time-series information D. A statistical process for estimating the relationships among variables
D
What is regression? A. A statement about what will happen or might happen in the future, for example, predicting future sales or employee turnover B. A statistical process that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste C. Predictions based on time-series information D. A statistical process for estimating the relationships among variables
B
What is speech analytics? A. Analyzes text flowing across the Internet, including unstructured text from blogs and messages B. The process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise C. Analyzes unstructured data to find trends and patterns in words and sentences D. Analyzes unstructured data associated with websites to identify consumer behavior and website navigation
A
What is stored in a dynamic catalog, or an area of a website that stores information about products in a database? A. Dynamic website B. Data-driven website C. Static information D. Dynamic information
C
What is the logical view of information? A. Deals with the physical storage of information on a storage device such as a hard disk B. Deals with the logical storage of information on a storage device such as a hard disk C. Focuses on how users logically access information to meet their particular business needs D. Focuses on how users physically access information to meet their particular business needs
B
What is the overall management of the availability, usability, integrity, and security of company data? A. Data Intelligence B. Data governance C. Data forbearance D. Data forecasting
D
What is the practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete, including such entities as customers, suppliers, products, sales, employees, and other critical entities that are commonly integrated across organizational systems? A. Information inconsistency B. Information integrity issues C. Data governance D. Master data management
D
What is the primary difference between an entity and an attribute? A. An attribute is a table, an entity is a column from the attribute table. B. An entity is specific, where as an attribute is not data at all but brainstorming ideas that take place before the entity is created. C. An attribute refers to applications, and an entity refers to executives. D. An entity is a table that stores information about people, places, or events, where as an attribute is a column or specific field of the data elements associated with an entity.
D
What is the primary problem with redundant information? A. It is difficult to determine which values are the most current. B. It is often inconsistent. C. It is difficult to determine which values are the most accurate. D. All of these choices
C
What is the primary tool that retrieves information and helps users graphically design the answer to a question? A. Data mining tools B. Structured example language C. Query-by-example tool D. Relational query tool
C
What is the process of analyzing data to extract information not offered by the raw data alone? A. Data integrity B. Data mart analysis C. Data mining D. Data extraction
B
What is the smallest or basic unit of information? A. Database management element B. Data element C. Data model D. Data integrity issue
B
What is the technique used to divide information sets into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible? A. Statistical detection B. Cluster analysis C. Association detection D. Social media analytics
B
What is the term for the management and oversight of an organization's data assets to help provide business users with high-quality data that is easily accessible in a consistent manner? A. Data steward B. Data stewardship C. Data gap analysis D. Data governance
C
What is the term for the tests and evaluations used to determine compliance with data governance policies to ensure correctness of data? A. Data steward B. Data stewardship C. Data validation D. Data gap analysis
B
What is the term for the time it takes for data to be stored or retrieved? A. Data governance B. Data latency C. Data validation D. Data gap analysis
D
What is the term for when a company examines its data to determine if it can meet business expectations, while identifying possible data gaps or where missing data might exist? A. Data steward B. Data stewardship C. Data validation D. Data gap analysis
A
What maintains information about various types of objects, events, people, and places? A. Database B. Data model C. Data mining D. Data intelligence
A
What maintains information about various types of objects, events, people, and places? A. Database B. Data model C. Data mining D. Data intelligence
C
What move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts, controls, instruments, maps, time-series graphs, and more? A. Informing B. Infographics C. Data visualization Tools D. Business intelligence dashboards
B
What processes and manages algorithms across many machines in a computing environment? A. Big Data B. Distributed computing C. Advanced analytics D. Data scientist
B
What provides real-time information in response to query requests? A. Real-time information B. Real-time systems C. Information granularity D. Information governance
D
What tracks corporate metrics such as critical success factors and key performance indicators and include advanced capabilities such as interactive controls allowing users to manipulate data for analysis? A. Informing B. Infographics C. Data visualization Tools D. Business intelligence dashboards
A
What type of integrity constraint does not allow someone to create an order for a nonexistent customer? A. Relational integrity constraint B. Business-critical integrity constraint C. Information-critical integrity constraint D. Mission-critical integrity constraint
A
What type of website is an interactive website kept constantly updated and relevant to the needs of its customers using a database? A. Data-driven website B. Interactive website C. Database performing website D. Data processing website
D
Which of the below does not describe Zappos's database? A. Zappos's database was high scalable B. Zappos's database was highly flexible C. Zappos's database was highly secure D. Zappos's database was highly redundant
D
Which of the below does not represent a company that requires up-to-the-second information? A. 911 response B. Stock traders C. Banks D. Construction companies
D
Which of the below is not an example of an advantage of using a relational database? A. Increased information quality B. Increased flexibility C. Decreased information redundancy D. Decreased information security
A
Which of the below reveals the relationship between variables along with the nature and frequency of the relationship? A. Association detection B. Masking detection tool C. Cluster grouping D. Blocking barriers
C
Which of the below statements means the same as easy to manage content? A. Website owners can make changes only with the aid of MIS professionals. B. The website can't organize customer data. C. Users can update data-driven website with little or no training. D. Users with extensive training can update data-driven websites.
C
Which of the following are examples of analytical information? A. Airline ticket, sales receipts, and packing slips B. Hotel reservation, sales receipts, and packing slips C. Future growth analysis, sales projections, and product statistics D. Packing slips, grocery receipt, and competitor information
A
Which of the following are examples of transactional information? A. Airline ticket, sales receipts, and packing slips B. Trends and sales statistics C. Product sales results, grocery receipts, and growth projections D. Airline tickets and sales growth spreadsheets
A
Which of the following asks users to write lines of code to answer questions against a database? A. Structured query language B. Relational query language C. Structured elements D. Data mining tools
B
Which of the following creates, reads, updates, and deletes data in a database while controlling access and security? A. Database element B. Database management system C. Data governance D. Data File
D
Which of the following describes ETL? A. A process that extracts information from internal and external databases B. A process that transforms information using a common set of enterprise definitions C. A process that loads information into a data warehouse D. All of these choices
B
Which of the following focuses on how individual users logically access information to meet their own particular business needs? A. Physical view B. Logical view C. Data mart view D. Data view
B
Which of the following forms of data mining assigns records to one of a predefined set of classes? A. Clustering B. Classification C. Estimation D. Affinity grouping
D
Which of the following identifies the primary location where data is collected? A. Comparative analysis B. Competitive monitoring C. Data-driven decision management D. Source data
B
Which of the following illustrates the primary concepts of the relational database model? A. Ethics, applications, keys, and relationships B. Entities, attributes, keys, and relationships C. Endeavor, aspire, control, and regulate D. Early, after, before, and future
C
Which of the following implies that aggregate or summary information is in agreement with detailed information? A. Uniqueness B. Completeness C. Consistency D. Accuracy
D
Which of the following implies that information is current with respect to the business requirement? A. Uniqueness B. Completeness C. Consistency D. Timeliness
B
Which of the following is a business-critical integrity constraint? A. System will not allow an entry for an order for a nonexistent customer. B. System will not allow returns of fresh produce after 15 days past delivery. C. System will not allow shipping a product to a customer who does not have a valid address. D. Systems will not allow shipping of a nonexistent product to a customer.
C
Which of the following is a disadvantage of database-stored information? A. Increased flexibility B. Increased performance C. Increased information redundancy D. Increased information integrity
D
Which of the following is a valid type of integrity constraint? A. Relational-critical integrity constraint B. Business integrity constraint C. Relational integrity constraint D. Business-critical integrity constraint
C
Which of the following is an approach to business governance that values decisions that can be backed up with verifiable data? A. Comparative analysis B. Competitive monitoring C. Data-driven decision management D. Source data
C
Which of the following is an examples of external databases in the data warehouse model? A. Marketing, sales, inventory, and billing B. Data mart 1, data mart 2, and data mart 3 C. Competitor and industry information, mailing lists, and stock market analysis D. Marketing information, sales information, and stock market analysis
C
Which of the following is in in reference to a database? A. A database can be relational or network. B. Database information is accessed by logical structure. C. Database information is accessed by physical structure. D. Database users can have different views of information.
C
Which of the following is in reference to a database? A. A database can support only one logical view. B. A database can support many physical views. C. A database can support many logical views. D. A database can support up to three logical views.
B
Which of the following is incorrect in terms of data warehousing and business intelligence? A. Does not include information from other operational applications B. Operational systems are integrated C. Operational information is mainly current D. Operational information frequently has quality issues
A
Which of the following is not a common form of data mining analysis? A. Division organization B. Classification C. Estimation D. Clustering
C
Which of the following is not a dirty data problem? A. Duplicate data B. Inaccurate data C. Specific data D. Non-integrated data
D
Which of the following is not a primary trait of information? A. Governance B. Type C. Timeliness D. Quantity
C
Which of the following is not an advantage to a data-driven website? A. Development B. Minimizing human error C. Increasing update costs D. More efficient
C
Which of the following is not an example of an advantage to using the Web to access organizational databases? A. Web browsers are much easier to use than a computer based database. B. The Web interface requires few or no changes to the database model. C. It is cleaner and virus-free. D. It costs less.
C
Which of the following is not one of the five characteristics common to high-quality information? A. Accuracy B. Completeness C. Quantity D. Consistency
D
Which of the following is the common term for the representation of multidimensional information? A. Block B. Square C. Column D. Cube
C
Which of the following is true in regards to the elimination of redundant information? A. Uses additional hard disk space B. Makes performing information updates harder C. Improves information quality D. All of these choices
D
Which of the following lists include all of the five characteristics common to high-quality information? A. Accuracy, completeness, strength, support, and positive feedback B. Accuracy, association, referral, sales, and marketing C. Accuracy, competition, support, customer service, and visibility D. Accuracy, completeness, consistency, timeliness, and uniqueness
B
Which of the following occurs when a system produces incorrect, inconsistent, or duplicate data? A. Information inconsistency issue B. Information integrity issue C. Data control issue D. Data mining issue
D
Which of the following occurs when the same data element has different values? A. Data modeling issue B. Data mining issue C. Data governance issue D. Information inconsistency issue
D
Which of the following offers an advantage of using a data-driven website? A. Easy to eliminate human errors B. Easy to manage content C. Easy to store large amounts of data D. All of these choices
B
Which of the following refers to the extent of detail within the information? A. Knowledge information B. Information granularity C. Chance information D. Information analytics
A
Which of the following represent the four primary traits that help determine the value of information? A. Information type, information timeliness, information quality, and information governance B. Information statistics, information tracking, information quality, and information governance C. Information type, information chance, information analytics, and information policy D. Information timeliness, information quality, information quantity, and information governance policy
D
Which of the following represents a reason for low-quality information? A. Online customers intentionally enter inaccurate information to protect the privacy. B. Different systems have different information entry standards and formats. C. Third-party and external information contains inaccuracies and errors. D. All of these choices
B
Which of the following represents the different information formats? A. Detail, summary, aggregate B. Document, presentation, spreadsheet, database C. Individual, department, enterprise D. Executives, managers, operational employees
A
Which of the following represents the different information granularities? A. Detail, summary, aggregate B. Document, presentation, spreadsheet, database C. Individual, department, enterprise D. Executives, managers, operational employees
C
Which of the following represents the different information levels? A. Detail, summary, aggregate B. Document, presentation, spreadsheet, database C. Individual, department, enterprise D. Executives, managers, operational employees
D
Which of the following statements is true regarding customer information? A. Customer information can exist in several operational systems. B. Customer information in each operational system could change. C. Customer information in each operational system can be different. D. All of these choices
A
Which of the following stores information about a person, place, thing, transaction, or event, and is usually referred to as a table? A. Entity B. Extraction C. Attribute D. Foreign key
C
Which of the following systems allow users to create, read, update, and delete data in a relational database? A. Business intelligence system B. Informational database system C. Relational database management system D. Data mining system
C
Which of the following uses a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making? A. Data analysis tools B. Electronic analysis tools C. Data-mining tools D. Data integrity tools
C
Which of the following will enforce business rules vital to an organization's success and often require more insight and knowledge than relational integrity constraints? A. Quality business constraints B. Critical Web constraints C. Business critical integrity constraints D. Web integrity constraints
D
Which of the following would not be considered part of the accurate characteristic of high-quality information? A. Is the name spelled correctly? B. Is the email address invalid? C. Does the name and the phone values have the exact same information? D. Is aggregate information in agreement with detailed information?
B
Which of the following would not be considered part of the complete characteristic of high-quality information? A. Is a value missing from the personal information? B. Is each transaction represented only once in the information? C. Is the address incomplete? D. Is the area code missing for the phone information?
B
Which of the following would not be considered part of the consistent characteristic of high-quality information? A. Do all sales columns equal the total for the revenue column? B. Is the two digit state code missing in the information? C. Is all summary information in agreement with detailed information? D. Does the order number match the item and the color options available?
A
Which of the following would not be considered part of the timely characteristic of high-quality information? A. Is the zip code missing in the address? B. Is the information current with respect to business needs? C. Is the customer address current? D. Is the information updated weekly or hourly?
C
Which of the following would not be considered part of the unique characteristic of high-quality information? A. Are there any duplicate orders? B. Are there any duplicate customers? C. Is aggregate information in agreement with detailed information? D. Is each transaction and event represented only once in the information?
A
Who is the person responsible for creating the original website content? A. Content creator B. Content editor C. Static information D. Dynamic information
B
Who is the person responsible for updating and maintaining website content? A. Content creator B. Content editor C. Static information D. Dynamic information
C
Why do relational databases use primary keys and foreign keys? A. To create an entity B. To create physical relationships C. To create logical relationships D. To create an attribute
D
Why were data warehouses created? A. Numbers and types of operational databases increased as businesses grew. B. Many companies had information scattered across multiple systems with different formats. C. Completing reporting requests from numerous operational systems took days or weeks. D. All of these choices
A
Within the beginning stage of the data warehouse models process, which of the following are included in the internal databases? A. Marketing, sales, inventory, and billing B. Data mart 1, data mart 2, data mart 3 C. Competitor and industry information, mailing lists, and stock market analysis D. Marketing information, and stock market analysis numbers
D
Your textbook discussed a record store example where one user could perform a query to determine which recordings had a track length of four minutes or more, and another user could perform an analysis to determine the distribution of recordings as they relate to the different categories. This is an advantage of which database example? A. Increased scalability and performance B. Increased information security C. Reduced information redundancy D. Increased flexibility
A
__________ can compare two or more data sets to identify patterns and trends. A. Comparative analysis B. Competitive monitoring C. Data-driven decision management D. Competitive analysis
