CIS 243 CH 3
What is the role of a mashup editor?
- WYSIWYG's - Often it allows the user to drag and drop data points into a Web application - To provide a visual interface to build up a mashup (a: All of the above)
What is the difference between a wiki and a blog?
A wiki user can alter the original content of an article, where a blog user can only add information as a comment
Which of the following represents the categories for ebusiness models?
B2B, B2C, C2C, C2B
What is the difference between a B2C and a C2B?
B2C focuses on business to consumers and C2B focuses on consumers to business
Which of the below is not considered an advantage of a content management system?
Content management systems increase order entry speed
What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?
Cybermediation
What occurs when a business sells directly to the customer online and cuts out the middle man?
Disintermediation
What is the difference between ecommerce and ebusiness?
Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations
What is the best way to measure a company's ebusiness success?
Effective MIS metrics Interactivity Clickstream data (a: All of the above)
What is another name for an eshop?
Estore or etailer
What are the two categories that include intellectual and knowledge-based assets?
Explicit knowledge; tacit knowledge
Which of the below is not an ISP?
The website that was the primary catalyst for growing electronic government, and is the official U.S. gateway to all government information?
FirstGov.gov
What is another term for instant messaging?
IMing
When evaluating the business value of disintermediation the more ____________ that are cut from the distribution chain, the lower the product price.
Intermediaries
One of the most famous examples of wiki vandalism occurred when a false biography entry read which of the following:
John Seigenthaler Sr. was assistant to Attorney General Robert F. Kennedy in the early 1960's and was involved in Kennedy's assassination as well as JFK's
Which of the following is a challenge facing an ebusiness?
Managing consumer trust
What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?
Paradigm shift
Which of the following is a challenge of sustaining technology?
Provides a product that does not meet existing customer's future needs
What does RSS stand for?
Real Simple Syndication
A company can reduce its costs using ebusiness to change its business processes. Which of the following represents an example of a company reducing its costs through ebusiness?
Researching products to find the lowest price and visiting the store to purchase the item
Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?
Sears
What is social tagging?
WRONG : A keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#).
What is collaborative website that allows users to add, remove, and change content?
Wiki
Which type of ebusiness model best describes Apple?
click and mortar
What is the exact pattern of a consumer's navigation through a site?
clickstream data
Which of the following is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information?
collaboration system
Which of the following is not one of the Internet's impacts on information?
digital divide
Susan teaches many individuals and business professionals how, why, and the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media?
ensuring consumer protection
What creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser?
hitbots
What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?
information richness
What occurs when a system updates information at the same rate it receives the information?
real-time communicaton
Which of the below would not be considered an advantage of ebusiness?
reducing information reach
eBay buyers voluntarily comment to other users and sellers on the quality of service, promptness of shipping, and their general satisfaction with the product. This is one of the most popular examples of user-generated content and is called ____________.
reputation system
Which of the below is not a valid form of an ebusiness revenue model?
service provider
What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?
taxonomy
Cell phone manufacturers often refer to their products as mobile devices. Which of the below would not be included in the folksonomy for a cell phone?
technology platform
What is the address of a file or resource on the web such as www.apple.com?
universal resource locator
What allows users to access the WWW?
web browser
What is a locally stored URL, or the address of a file or Internet page saved as a shortcut?
website bookmark
