CIS 3010 Chapter 09

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Decision making and problem solving occur at each level in an organization what are the three levels?

Strategic (top) Managerial (Middle) Operational (Down)

Intelligent system

Various commercial applications of artificial intelligence

Model

a simplified representation or abstraction or reality

Models can help managers to ?

calculate risks understand uncertainty change variables manipulate time to make decisions

Operational decision making

employees develop, control and maintain core business activities required to run the day to day operations

Managerial decision making

employees evaluate company operations to identify, adapt to, and leverage change

Online analytical processing (OLAP)

manipulation of information to create business intelligence in support of strategic decision making

Semistructured decisions

occur in situations in which a few established processes help to evaluate potential solutions, but not enough to lead to a definite recommended decision

Unstructured decisions

occurs in situations in which no procedures or rules exist to guide decision makers toward the correct choice

Structured Decisions

situations where established processes offer potential solutions

Source Document

the original transaction record

transaction processing system (TPS)

Basic business system that serves the operational level and assist in making structured decisions

Artificial intelligence (AI)

Simulates human intelligence such as the ability to reason and learn

Strategic decision making

managers develop overall strategies, goals, and objectives

The five most common categories of AI are?

1. Expert system-computerized advisory programs that imitate the reasoning processes of experts in solving difficult problems 2. Neural Network- attempts to emulate the way the human brain works 3. Genetic algorithm- an artificial intelligent system that mimics the evolutionary, survival of the fittest process to generate increasingly better solutions to a problem 4. Intelligent agent- Special purpose knowledge based information system that accomplishes specific tasks on behalf of its users 5. Virtual reality- A computer simulated environment that can be a simulation of the real world or an imaginary world

Four quantitative models used by DSS's include?

1. What is analysis 2. sensitivity analysis 3. goal seeking analysis 4. optimization analysis

Executive information system (EIS)

A specialized DSS that supports senior level executives within the organization

Online transaction processing (OLTP)

Capturing of transaction and event information using technology to process, store, and update

Decision support system (DSS)

Models information to support managers and business professionals during the decision making process


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