CIS Chapter 9

The area of the earth reached by a satellite's transmission is referred to as its _____. Select one: a. Footprint b. Coverage c. Zone d. Hotspot e. Wireless area

a. footprint

52) Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services. a) intermediaries b) shopping carts c) communities d) collaborative consumption e) mashup

a. intermediaries

eBay uses a _____ auction. Select one: a. reverse b. forward c. physical d. static e. simple

forward

The key mechanisms of the _____ marketplace model are forward auctions and electronic catalogs that can be customized for each large buyer. Select one: a. electronic exchange b. desktop purchasing c. buy-side d. group purchasing e. sell-side

sell-side

The _____ standard can transmit up to 75 Mbps and has a range of 31 miles. Select one: a. 802.11b b. WiMAX c. 802.11g d. 802.11c e. Wi-Fi

b. WiMAX

A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor's site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business model? Select one: a. electronic tendering system b. find-the-best-price c. name-your-own-price d. online direct marketing e. affiliate marketing

affiliate marketing

66) Refer to IT's About Business 9.1 - Tiger Tans and Gifts: Which of the following is true about Lisa's use of Facebook to grow her business? a) Lisa had to build her own Web site b) Lisa does not do online selling via Facebook. c) Lisa only posts on her page when she has a new product. d) Lisa is using crowdsourcing to get new product designs.

b. Lisa does not do online selling vie Facebook

Which of the following is not an example of social commerce? Select one: a. Pepsi Co. sends live notifications to customers when they are close to a store that sells their products. b. Best Buy has a Web site which can be used to purchase products for pick up in a store. c. Wendy offers gift cards to online users for funniest response to various challenges. d. Disney allows people to book tickets on Facebook without leaving the site. e. Zappo's uses Twitter to send customers coupons when they mention a Zappo's product.

b. best buy has a Web site which can be used to purchase products for pick up in a store

35) The comments of consumers in the blogosphere concerning a company's products are called ____________________. a) Free advertising b) Consumer-generated media. c) Consumer-generated PR d) Rumors e) Reliable feedback

b. consumer-generated media

48) Which of the following is not an example of social shopping? a) Group shopping b) Going to Amazon.com to buy a book c) Shopping communities and clubs d) Social marketplaces e) Peer-to-peer shopping models

b. going to Amazon.com to buy a book

54) Which of the following social shopping methods contributes to environmental sustainability? a) Group shopping b) Peer-to-peer shopping c) Shopping clubs d) Social marketplaces

b. peer-to-peer shopping

Which of the following is not an advantage of radio? Select one: a. Radio devices are easy to install. b. Radio waves do not create electrical interference problems. c. Radio devices are inexpensive. d. No metallic wires are needed. e. Radio waves propagate easily through office walls.

b. radio waves do not create electrical interference problems

61) The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as_________. a) social commerce b) social intelligence c) social capital d) social networking

b. social intelligence

Sense networks track users via all of the following technologies except _______. Select one: a. GPS b. Traffic cameras c. Cell towers d. Wi-Fi networks e. None of the above

b. traffic cameras

Many companies are using ________ to capture updated product features and specifications. Select one: a. Blogs b. Wikis c. Tags d. Netcasts e. RSS feeds

b. wikis

68) Refer to IT's About Business 9.3 - Pinterest: Pinterest is: a) a site that allows users to explore through information shared by friends. b) in direct competition with Facebook. c) a shareable online bulletin board. d) making money

c. a shareable online bulletin board

A business that wants to create a forum allowing employees to interact with coworkers would benefit from utilizing__________. Select one: a. Mashups b. RSS c. Enterprise Social Networks d. Microblogs

c. enterprise social networks

50) Which of the following ratings/reviews do companies routinely pay for? a) customer reviews b) expert ratings c) sponsored reviews d) none of the choices are correct

c. sponsored reviews

With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users _________________. Select one: a. Use wired connections, use wireless connections. b. Have to know the address of the site, can use search engines to find a site c. Use HTML, use CCS d. Passively receive information, participate with the site. e. Did not have to login to find information, have to login in to find information.

d. passively receive information, participate with the site

Today, most wireless local area networks use the _____ standard, which can transmit up to 54 Mbps and has a range of about 300 feet. Select one: a. WiMAX b. 802.11a c. 802.11b d. 802.11c e. 802.11g

e. 802.11g

65) HR departments use social computing applications to assist them in which of the following activities: a) Recruiting b) Training c) Regrouping teams d) Managing downsizing e) All of the above

e. all of the above

46) Which of the following is a risk of social computing? a) The content posted will not be found with a search engine. b) Employees will be willing to participate. c) Employees will maintain company privacy. d) Ignoring negative posts is easy to do. e) Consumer-generated content is not edited or filtered

e. consumer-generated content is not edited or filtered

37) A Web site that combines content from other Web sites to form new content is called a(n) ______. a) Social network b) Aggregator c) Blog d) E-commerce site e) Mashup

e. mashup

Which of the following is not an electronic commerce application? Select one: a. buying real estate b. evaluating an employee c. conducting an auction d. home banking e. buying stocks

evaluating an employee