CISM EXAM 2 - 2

Which of the following is not an effect that E-commerce has had on organizations?

ECOMMERCE IS COSTLY MEDIUM FOR INCREASING MARKET SHARE

___ use credit card numbers, transmitted electronically over the Internet, to pay for goods and services. They are either unencrypted or encrypted, with coded data readable by an intermediary between the buyer's and seller's banks.

ELECTRONIC CREDIT CARDS

Which of the following is not an example of social shopping?

GOING TO AMAZON TO BUY A BOOK

In the _____ B2B application, the orders of many buyers are aggregated so that they comprise a large volume, in order to merit more seller attention.

GROUP PURCHASING

Groupon is an example of ________________.

GROUP SHOPPING

___ connect buyers and sellers across many industries and are used mainly for indirect materials.

HORIZONTAL EXCHANGES

A Web site that combines content from other Web sites to form new content is called a(n) ______.

MASHUP

Cyberbanking offers all of the following advantages except:

MORE EXPENSIVE TO THE CONSUMER

Amy spent hours looking at ratings, reviews, and recommendations before she bought her new mattress. After the first night, she realized it was definitely not the right mattress for her and she called the store to return it. Why didn't the ratings, reviews, and recommendations help Amy in this purchase?

NOT EVERYONE HAS THE SAME EXPECTATIONS FOR A MATTRESS

Chinese microblogs differ from their Western counterparts in which of the following ways?

OFFER MORE FEATURES

Which of the following social shopping methods contributes to environmental sustainability?

PEER TO PEER SHOPPING

___ offer(s) consumers incentives to accept advertising and e-mail voluntarily.

PERMISSION MARKETIN

Puja loves to sew and makes beautiful scarves from designer fabric end bolts. She needs to start advertising but doesn't want to spend a lot of money since her profit margins are slim. She has set up a Web site (simple but with no online purchasing) and a Facebook store. She also has her own Facebook page. Which social computing tool would be the most helpful in acquiring new followers/customers?

POST YOUTUBE VIDEO OF DIFFERENT WAYS TO TIE SCARVES

You decide to start a landscaping business called Trim Grass. Some of your residential clients would like to pay their bills online. Which of the following methods will not be appropriate for this type of payment?

PURCHASING CARDS

__ are typically used for unplanned B2B purchases for amounts under $2000.

PURCHASING CARDS

In _____ auctions, there is one buyer who wants to buy a product. Suppliers submit bids, and the lowest bid wins.

REVERSE

___ auctions are the most common auction model for large purchases.

REVERSE

Which of the following tools are not used by marketing professionals to compile market research?

RSS

You decide to start a landscaping business called Trim Grass. You expect to use the Web to help clients find you and communicate with you. You will mow lands, clean flower beds, and pick up leaves in the fall. You will send your clients monthly bills. Which of the following is true?

TIM GRASS IS USING EBUSINESS MODEL

Companies use Web sites for commerce for all of the following reasons except:

TO REDUCE AMOUNT OF ACTUAL CASH

Banners are the most common form of advertisement on the Internet.

TRUE

Cybersquatting is the practice of registering or using a domain name for the purpose of profiting from the goodwill that belongs to someone else.

TRUE

Horizontal exchanges connect buyers and sellers across many industries.

TRUE

In most cases, traditional payment systems are not effective for electronic commerce.

TRUE

Smart cards can be used as credit cards, debit cards, and/or loyalty cards.

TRUE

Social apps are online apps that promote social interaction

TRUE

Social computing empowers customers to act.

TRUE

Visiting the Web site of a car manufacturer (e.g., www.gm.com), entering the specifications for the car you want, and then picking up your car at your local dealership is an example of partial electronic commerce.

TRUE

Ashleigh makes small wrist bag which holds a cell phone, a credit card (or two) and a key. She named her business SmallClutch. She has been doing well when she has set up at craft fairs and has just begun selling online to her target market. She decided to send an Email announcing the availability of her site to her friends and ask them to forward it to their friends. This is an example of ___________.

VIRAL MARKETING

___ refers to online word-of-mouth marketing.

VIRAL MARKETING

Carter is a member of a team of five students working on a research project that comprises 25% of his overall grade. Each student is writing a separate section of the paper and will need to edit the work of the other students. The team is trying to decide how they can most effectively work together to complete the final paper. Which of the following would work the best for this team?

WIKI

Which type of social network allows users to edit and contribute content posted to a particular site?

WIKI

Many companies are using ________ to capture updated product features and specifications.

WIKIS

Refer to IT's About Business 9.3 - Penske Used Trucks: Which of the following was not one of the challenges faced by Penske when they were creating their new site.

A WAY TO BRING ALL TRUCKS TO CENTRAL SALES

Which of the following is not an example of Web 2.0 applications?

AJAX

Ratings, reviews, and recommendations

ARE ASPECT OF SOCIAL SHOPPING

LinkedIn is a _______________________ social networking site that makes money from advertising and services.

BUSINESS ORIENTED

In _______ e-commerce, the sellers and buyers are organizations.

BUSINESS TO BUSINESS

Difficulties in order fulfillment are most closely associated with which type of electronic commerce?

BUSINESS TO CONSUMER

____ e-commerce is also known as e-tailing.

BUSINESS TO CONSUMER

If you are a worker managing your fringe benefits over your company's intranet, you are engaging in _________ e-commerce.

BUSINESS TO EMPLOYEE

Which of the following is true about social commerce?

BUSINESSES CAN EASILY LEARN ABOUT CUSTOMERS

Which of the following is a type of collaborative consumption?

CRAIGSLIST

Which of the following is true about the impact of social computing on customer service?

CUSTOMERS THEMSELVES CAN BE USED TO SOLVE PROBLEMS

__________ searches across online sites, identifies active and passive information technology candidates, and assembles public information about them from various social media sites.

DICE OPEN WEB

___ are software mechanisms that provide security measures and convenience for electronic commerce purchasing.

DIGITAL WALLETS

The practice of using similar but not identical domain names is called _____

DOMAIN TASTING

A shopping community acts an online intermediary that harnesses the power of a social network for introducing, buying, and selling products and services.

FALSE

Businesses do not use social commerce for new products.

FALSE

Each buyer needs only one e-wallet for all merchants.

FALSE

Employers are not able to check a job applicant's profile on social media before making hiring decisions.

FALSE

Geo-tagging refers to tagging information on tour sites.

FALSE

Hacking is the indiscriminate distribution of electronic ads without permission of the receiver.

FALSE

Human Resources departments only use social computing for external tasks.

FALSE

If you purchased a piece of software for your own use, it is legal for you to make copies of it for your friends.

FALSE

In social computing, organizations control, produce, use and manage content via interactive communications and collaboration.

FALSE

Internet advertising is impersonal, one-way mass communication.

FALSE

Social computing and social commerce are not the same.

FALSE

Social computing sites are not utilized by passive job seekers.

FALSE

Someone not associated with WalMart can legally use WalMart.com for their own website.

FALSE

The buy-side marketplace is similar to the business-to-consumer model.

FALSE

When using social commerce, the user has to leave the social network page in order to purchase a product.

FALSE

You decide to start a landscaping business called Trim Grass. You type www.TrimGrass.com in a Web browser, and no page with that name appears. The domain name is therefore available.

FALSE

You must be a Web site developer in order to create a mashup.

FALSE

YouTube's business module is centered around producers celling their programs to YouTube that controls the content's distribution.

FALSE

Tagging is the basis of ____________, which is user-generated classifications that use tags to categorize and retrieve Web content.

FOLKSONOMIES

eBay uses a _____ auction.

FORWARD

Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services.

INTERMEDIARIES

Internet advertising improves on traditional advertising in all of the following ways except:

INTERNET ADS ARE ALWAYS MORE EFFECTIVE

Dan is in the middle of his senior year job search. He is really interested in one particular company but wants to do some research on the company - research well beyond what the company says on their own Web site. Which of the following would best help him find out what other people are saying about the company?

SEARCH TWITTER USING COMPANIES NAME

Ashleigh makes small wrist bag which holds a cell phone, a credit card (or two) and a key. She named her business SmallClutch. She has been doing well when she has set up at craft fairs and has just begun selling online to her target market. She thinks she should be able to use the Internet to buy her supplies. Which of the following is true?

SMALL CLUTCH CAN USE A SELL SIDE MARKETPLACE MODEL

Which of the following is a true statement about the impact of social computing on a business?

SMALL MINORITY OF INDIVIDUALS

Ashleigh makes small wrist bag which holds a cell phone, a credit card (or two) and a key. She named her business SmallClutch. She has been doing well when she has set up at craft fairs and has just begun selling online to her target market. Which of the following is true?

SMALLCLUTCH HAS AN ELECTRONIC STOREFRONT

Which of the following is false about social advertising?

SOCIAL ADVERTISING REMOVES PEER PRESSURE

Building relationships, anticipating needs, and providing special deals for the community's members is a function of which category of Web 2.0 applications?

SOCIAL COMMERCE

The term ______________ is an inclusive term that has emerged for the use of social computing in business.

SOCIAL COMMERCE

The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as _________.

SOCIAL INTELLIGENCE

Sean ran a very successful 5K race to support the local food bank. They had 210 runners and raised over $5,000. He wants to continue to raise awareness of the local food bank's activities. Which of the following would be the best use of his time?

START BLOGGING ABOUT HOW FOOD BANK HELPS PEOPLE

___ are a form of e-cash that enable you to store a fixed amount of prepaid money and then spend it as necessary.

STORED VALUE MONEY CARDS