COM 101 WRITTEN FINAL CHAPTER 5

In a(n) ______ culture, people avoid singling out individuals.

collectivistic

ways in which you and your listeners are alike

common ground

It is especially beneficial to conduct a post-speech survey when you are trying to _____ an audience.

persuade

People born between _____ are considered part of Generation X.

1961-1981

______ refers to the portion of a person's cultural background that relates to a national or religious heritage.

Ethnicity

an individual's perception of what is true or false

belief

the portion of a person's cultural background that includes factors such as nationality, religion, language, and heritage, which are shared by a group of people who also share a common geographical region

ethnicity

a specific segment of an audience that you most want to address or influence

target audience

After his spring break trip, Charles told his mom that it was great to relax and not worry about going to class. Yet he told his best friend that spring break was the biggest party he had ever been to. Charles' differing comments show his awareness of

adapting to an audience

A predisposition to respond favorably or unfavorable toward something

attitude

Tracey loves health food, but her roommate prefers junk food. Their individual likes represent their

attitude

Samuel knew that his listeners were all union workers, but he still promoted the idea of a non-union shop in his speech. What aspect of speech preparation did he fail to do?

audience adaptation

the process of ethically using information about an audience to help the audience clearly understand the message and achieve the speaking objective

audience adaptation

the process of examining information about those who are expected to listen to a speech

audience analysis

Stefan's audience is not at all concerned about knowing every detail of his proposal, so he can adapt by

using less specificity when suggesting solutions to problems.

A(n) _______ is an enduring concept of good and bad, right and wrong.

value

Which of the following is an indication that you are NOT connecting with your audience? a) Audience members display the "listener stupor" look. b) Audience members sit fairly still. c) Audience members make eye contact with you. d) Audience members are smiling.

Audience members display the "listener stupor" look.

Which of the following questions would be appropriate for a demographic survey? a) Rank the following items from less agreeable to most agreeable. b) What is your initial reaction when you hear the words gun control? c) Are you in favor of school-based health clinics dispensing birth control? d) What was your major in college?

What was your major in college?

A good suggestion to help counteract an audience that seems confused is to

be more redundant.

What a person holds to be true or false is known as a(n)

belief.

A(n) _________ question offers 2 or more answer alternatives from which to choose.

close-ended

Steven's survey consisted of ten questions that could be answered either "yes" or "no." These are examples of __________ questions.

close-ended

questions that offer several alternatives from which to choose

close-ended questions

an audience's perception of a speaker as competent, trustworthy, knowledgable, and dynamic

credibility

a learned system of knowledge, behavior, attitudes, beliefs, values, and norms that is shared by a group of people

culture

A _______ audience analysis would ask questions about age, gender, and sexual orientation.

demographic

analyzing an audience by examining demographic information so as to develop a clear and effective message

demographic audience analysis

statistical information about population characteristics such as age, sexual orientation, race, gender, education level, and ideology or religious views

demographics

an assumption that one's own culture is superior to those of others

ethnocentrism

_______ is defined as the culturally constructed and psychologically based perception of one's self as feminine or masculine.

gender

the culturally constructed and psychologically based perception of one's self as feminine or masculine.

gender

According to your text, during an audience analysis, you should categorize the group based on all of the following EXCEPT a) interested-uninterested. b) favorable-unfavorable. c) known-unknown. d) captive-voluntary.

known-unknown.

Carrie wants to use the simplest way to gather information about her audience members. To do this, she should

observe them.

Tyler has been asked to speak at a graduation ceremony. Which aspect of a situational audience analysis should he be aware of?

occasion

Which of the following factors plays a part in determining socioeconomic status? a) occupation b) sex c) gender d) race

occupation

Mallory had tried everything to get her audience interested in her topic but realized she was failing. What final course of action should she consider?

open up the topic for discussion

questions that allow for unrestricted answers

open-ended questions

A typical characteristic of someone born during the baby boom generation would be

personal fulfillment and optimism.

Phillip is interested in understanding the audience's attitude toward his speech topic. To do this, he should use a __________ audience analysis.

psychological

analyzing the attitudes, beliefs, values, and other psychological information about an audience to develop a clear and effective message

psychological audience analysis

a person's biological heritage

race

Regarding the key elements of communication, your text claims that the _______ is perhaps the most important element of all.

receiver

an ongoing connection with another person

relationship

One way to counteract an audience that seems bored is to

share a personal story.

analyzing the time and place of a speech, the audience size, and the speaking occasion to develop a clear and effective message

situational audience analysis

A _____ group is based on the idea of people getting together to enjoy a common activity like reading or cycling.

social

a person's perceived importance and influence based on factors such as income, occupation, and education level

socioeconomic status

A person's perceived importance based on things like income, occupation, and education level is known as

socioeconomic status.