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Research

A character that possesses a specific trait, habit, or occupation requires in-depth research to ensure that its personality is authentic, has depth, and is believable. Writers often immerse themselves into the world of the character by assuming the life of one by living its daily existence in order to comprehend the scope, scale, and experience of that person.

Aptitude

A component of a competency to do a certain kind of work at a certain level, which can also be considered as "talent". Is not developed knowledge, understanding, learned or acquired abilities or attitude. Is in contrast to achievement.

Incluing

A form of "world-building". Involves cluing the readers into the world the author is building, without them being aware of it.

Blurb

A one-sentence description of a story that is a good idea to write beforehand.

Temperament

A person's nature, especially as it permanently affects their behavior. (Also, refer to the personality types).

Rising action

A series of events that build up and create tension and suspense. Can be identified as the ingredients that complicate matters.

Interactivity

Allows consumers to be a part of the narrative. Create a culture of inclusivity by permitting users to provide real-time feedback. Democratizes the culture of media by giving creatives tools to engage with content.

Old media

Also called "legacy media" or "traditional media". Print publications, broadcast and cable TV, radio, music studios, movie studios. Replacement of this is not widepread quite yet; TV and radio are still relevant.

How new media works

Alter the meaning of geographic distance, allow for a huge increase in the volume of communication, provide the possibility for increasing the speed of communication, provide opportunities for interactive communication, allow forms of communication that were previously separate to overlap and interconnect.

Melancholic

Analytical and quiet.

Social media and content strategy

Assembling media for distribution and connecting with an audience in a well-trained and effective manner.

Choleric

Bad-tempered.

New platforms

Bookmarks, image creation, blogging, social networking, etc.

Memorable characters

Care deeply about what is happening to them; if the character cares, than the audience will care.

Story core

Central challenge: question, issue, goal; tension is created: story moves forward; characters change in response to problem; problem receives closure.

Physique

Character needs a physical shell to inhabit. Includes ethnicity, height, stamina, weight, agility, looks, strength.

Resolution

Character solves the main conflict or someone solves it for them.

How the Internet can assist, but not constitute, narrative

Communication, database access, entertainment, socialization, document management.

Montage

Condensing action in a short period of time and doing it in a stylistic way.

Denouement

Conflicts are resolved; normality or a sense of catharsis is created.

Continuity

Create an illusion of continuous action while keeping the pace quick and consistent. Compresses real time to "screen time". Establishes a logical coherence between shots.

Rhythm

Created when one or more elements of design are used repeatedly to create a feeling of organized movement. Achieved when recurring position, size, color, and use of a graphic element has a focal point interruption.

Cold, warm

Data is ____, stories are ____.

Stamina

Defines a character's endurance, will, and fortitude. Is your character a person that typically gives up when the going gets tough or are they resilient enough to make it through the storm?

Looks

Defines the attractiveness of a character, with a focus on their facial features, body shape, and other physical assets that reinforces their overall appearance.

Height and weight

Defines the general physical stature of a person and establishes a visual embodiment of character.

Immersion

Delve deeper into the story through supplementary context and story experiences. Allows authors and content creators to take different approaches to crafting unique narrative experiences by integrating technology from other platforms into the storytelling process.

Web 2.0

Describes World Wide Web sites that use technology beyond the static pages of earlier websites. Allows users to do more than just retrieve information. Instead of merely reading, a user is invited to comment on published articles, or create a user account or profile on the site, which may enable increased participation. Features include social networking sites, user-created websites, self-publishing platforms.

Strength and agility

Determines a character's health and fitness, and whether they are weak or strong.

Variety

Different elements are combined to create visual interest.

Balance

Distribution of the visual weight of objects, colors, texture, and the space. It is a state of equalized tension and equilibrium.

Action

Drama is anticipation, mingled with uncertainty.

Mimesis

Emphasizes a representation of life to an audience.

Cross-platform marketing

Enables artists to immerse their brand, music, and identity into other forms of media that are composed of a demographic who may not be familiar with the genre but are engaged by the content strictly because of unique platform services.

Transmedia in music

Enables artists with an engagement strategy, the ability to connect with an audience and gives fans reason to buy music.

Transmedia in gaming

Enables video gaming experiences to expand into mobile, social, TV broadcast, and other multimedia platforms. Offers new approaches to gameplay design and storytelling through the integration of interactive devices that easily connect players to more social networks. Introduces augmented reality as a potential format for new technology.

Mysterious

Engagement is in the foreground and can be_____.

Falling action

Events happen as a result of the climax and we know the story will soon end.

Platform affordances

Every digital story can take advantage of the unique affordances of each digital platform it uses; each digital housing is unique.

Social framework

Every story is ultimately a part of social media; stories engage with social media directly through positioning content on the Web via platforms supporting linking, sharing, commenting, etc.

Social architecture

Exists primarily to connect people with each other; acceleration of distributed conversations.

Dramatic arc/Freytag's pyramid

Exposition, inciting incident, rising action, climax, falling action, resolution, denouement.

Freytag sequence

Exposition/introduction, rising action, climax, falling action, dénouement. A story is anything that demonstrates this.

Character name

Giving your character the "right" name can often be a big piece in the puzzle of making your character feel like a real person.

Integration

Having seamless connection among all platforms being used and going beyond just replicating content on different devices. Engages a global audience through mass communications.

Mythic model

Hero is summoned to the challenge; faces strenuous obstacles; overcomes them; returns home victorious.

The Four I's of Transmedia

Immersion, Interactivity, Integration, Impact.

Transmedia

Immersive storytelling, deep media, and multi-platform storytelling.

Five-part definition of digital stories

Include a compelling narration of a story, provide a meaningful context for understanding the story being told, use images to capture and/or expand upon emotions found in the narrative, employ music and other sound effects to reinforce ideas, invite thoughtful reflection from their audience.

Impact

Inspiring consumers to take action of some kind (buy a product, support a cause, etc). A strong storyteller can maintain brand loyalty and perpetual patronage. Influence other storytellers to innovate and incorporate news technology to the process.

Introvert or extrovert

Is your character more concerned with internal feelings rather than external things, or are they concerned with exterior things and objective considerations?

Editing principles

Know the story, use motivated cuts, cut on movement, control shot length, use insert shots, keep it simple.

Stories

Long and abstract.

Harmony

Main goal of graphic design is visual unity. When all elements agree, a design is considered "unified". No individual part is more important than the whole design.

Serial structure

Many digital stories and storytelling approaches arrange content as separate iterations over time, resulting in an episodic style.

Persistent narrative

Narratives are constantly evolving.

Sanguine

Optimistic.

Phlegmatic

Peaceful.

Personality

Persona defines how the character communicates with others. Introvert/extrovert, temperament, aptitude, habits, tendencies, insight, wisdom.

Nonfiction storytelling

Personal presence, emotional content, clearly described information, sense of why the subject matters.

"Destiny" model

Physique, personality, interests, status, fears, motivations, goals.

Emphasis

Point of focus in a picture that draws attention. Dominance is created by contrasting size, positioning, color, or shape.

Climax

Point of highest tension in the story; when the action starts in which the solution to the problem is given.

Match on action

Preserves temporal continuity where there is a uniform, unrepeated physical motion or change within a passage. Occurs befre the temporally questionable cut is picked up where the cut left it by the shot immediately following.

Dramatic structure

Primarily focuses on an analysis of ancient Greek and Shakespearean drama. Is the structure of a dramatic work such as a play or film. A drama is divided into 5 parts, or the dramatic arc.

Narrative design

Purposefully telling a story that makes someone care about it.

Ethnic and racial profile

Race refers to a person's physical characteristics, like bone structure, skin, hair, and eye color. Ethnicity refers to cultural factors, such as nationality, regional culture, ancestry, and language.

New media

Refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, and creative participation. Real-time generation of new and unregulated content. Manipulated, workable, dense, compressible, interaction. Reduces the amount of time spent on Old Media.

Personal presence

Representation of characters are usually in first or third person.

Principles of design

Rhythm, balance, contrast, scale, emphasis, variety, harmony.

Basic personality types

Sanguine, choleric, melancholic, phlegmatic.

Exposition

Setting the scene; writer introduces the characters and setting, providing description and background. Information is delivered by dialogue, narration, etc.

Transmedia in TV and Film

Several great examples of transmedia that grew out of the broadcast space include "Doctor Who" and "Lost". Films include "The Matrix" and "The Dark Knight". Modern TV shows and film often use transmedia components such as social media, mobile media, and the Internet.

Anecdotes

Short and concrete.

Microcontent

Small forms and items of content; easier to produce than full-scale sites.

Status

Social, cultural, economic, academic, stratification, religious, gender identity.

Interests

Social, physical, spiritual, economical, intellectual, environmental, humanitarian.

Inciting incident

Something happens to begin the action. A single event usually signals the beginning of the main conflict.

"In media res"

Starts in the middle of the action.

Dynamism

Stories are inevitable, but cannot be predictable. Change is fundamental; if things go static, the story dies.

Meaning

Stories are objects with ____.

A situation; the audience

Storytelling is carrying one part of life, ____, to another, ____.

T

T or F: A story must be a sequence of content.

Digital storytelling

Telling stories with digital technologies. Includes social media, pictures, film, music.

Fluid intelligence

The ability to think and reason abstractly, effectively solve problems and think strategically. Commonly known as "street smarts".

Edit

The film is born in the _____.

Know your ending!

The golden rule of storytelling; writing is knowing that everything you are saying will lead to a singular goal.

Character

The heart and soul of the story. Vulnerability builds this.

Contrast

The juxtaposition of opposing elements. Space: filled/empty. Size: large/small

Film editing

The process of manipulating video images. Speeds up the pacing; imagination replaces the routine/mundane shots.

Diegesis

The sphere or world in which these narrated events and other elements occur.

Depth

The story's central theme can confirm some deeper understanding of who we are as human beings.

Transmedia storytelling

The technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. Involves creating content that engages an audience using various techniques to permeate their daily lives.

Transmedia storytelling

The technique of telling a single story or story experience across multiple platforms and formats using current digital technology. Involves creating content that engages an audience using various techniques to permeate their daily lives.

Multiple proscenia

There is no single point of story experience; multiple platforms may be accessed.

Microcontent anecdotes

Too small to be considered full stories, but useful to build stories with.

Scale

Using the relative size of elements against each other can attract attention to a focal point.

Experience

Write what you know!

Development

Writers are people-watchers. Every little quirk you see in people you know can be used to flesh out the characters in your script. Everything you experience in life can be taken as character research.

Adversity

_____ builds character.


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