COMM 1010 CHP. 6, Chapter 6, public speaking chapter 6
Simon gave a speech about the benefits of working for the postal service. He mentioned that three of his relatives were mailmen and suggested that the audience members should consider becoming postmen. What mistakes did Simon make?
-He was being exclusive rather than inclusive by using gender-specific labels. -He was not being mindful of current gender attitudes and practices.
A classroom audience usually expects the speaker to do which of the following?
-conform to time parameters -follow standards for taste and decorum -conform to the assignment
When preparing a speech, considering the general age of an audience can help you ...
-consider the type of historical references to use -identify your audience's values -choose the kind of supporting material you need
When Tomas gave his speech, the heating system was not working correctly. Knowing that his audience felt hot and cranky, Tomas began his speech by saying, "I know we are all very uncomfortable from the temperature. But I want you all to close your eyes and imagine the heat coming from the sun while you are lying in the sand listening to the waves at one of my favorite vacation spots, Siesta Key Beach in Sarasota, Florida!" The class became energized, and Tomas was able to keep his audience's attention. Why?
-he refused to be influenced negatively by the physical setting -he used the physical situation to his advantage
What are the benefits of opening a controversial speech with a noncommittal position?
-it is less likely to alienate members of the audience -it is a good way to ease into the subject
How can speakers ensure they are being audience-centered?
-making ideas clear, interesting and persuasive to audience -considering the audience's backgrounds, interests, knowledge and attitudes -opening the speech with a noncommittal position
What approaches can you use to develop your audience's interest in your speech topic?
-provide provocative supporting materials -display visual aids -present an engaging introduction
What factors in situational audience analysis are related to physical setting?
-temperatures of the room -placement of chairs -lighting of the room
What are questions to keep in mind when developing an audience-centered speech?
-to whom am i speaking? -what is the most effective way to compose my speech to accomplish my aim? -what do I want them to know, believe or do as a result of my speech?
1. Follow standards for taste and decorum 2. Conform to time parameters 3. Conform to the assignment
A classroom audience usually expects the speaker to do which of the following?
1. Talking to the speaker from the previous year's event 2. Searching the food bank's Web site for information about its past donors 3. Asking for more information from the person who invited her 4. Attending a meeting of the food bank's board of directors
A news anchor at a city television station was asked by a rural food bank to speak at its annual fund-raiser. Even though the fund-raiser was being held in a distant town, she agreed and began trying to find out all she could about her audience. What are ways that she can discover her the specific characteristics of her audience?
Use the information in preparing a speech
After completing an audience analysis, what should a speaker do with what he or she has learned?
before and during a speech.
Audience adaptation occurs
When preparing speeches, speakers are advised to analyze group characteristics in order to do which of the following?
Choose appropriate language Choose appropriate talking points and support material Help create goodwill during the speech
Keeping the audience in mind as you prepare your speech includes adjusting what you are saying to make it which of the following? (Select all that apply.)
Clear Appropriate Convincing
What approaches can you use to develop your audience's interest in your speech topic?
Display visual aids Provide provocative supporting materials Present an engaging introduction
He wrongly assumed that all Muslim women condemn homosexuality.
During his speech on gay rights, Peter avoided calling on anyone with a question in the audience who was wearing a hijab. Why?
authentic
Fellow students should be seen as a(n) ____ (authentic/fake) audience.
A classroom audience usually expects the speaker to do which of the following?
Follow standards for taste and decorum Conform to time parameters Conform to the assignment
age
Gertrude, a returning student in her sixties, gave a speech to her classmates, who were traditional college freshmen. She focused on the qualities to look for when purchasing a fur coat. Partway through, she realized that most of the audience was not paying attention. What principal demographic trait did she fail to consider fully when preparing her speech?
Shelley is speaking at a hospital about volunteer opportunities. Which demographic trait should she focus on primarily?
Group membership
During his speech on gay rights, Peter avoided calling on anyone with a question in the audience who was wearing a hijab. Why?
He wrongly assumed that all Muslim women condemn homosexuality.
1. By opening the speech with a noncommittal position 2. By making their ideas clear, interesting, and persuasive to the audience 3. By considering the audience's backgrounds, interests, knowledge, and attitudes
How can speakers ensure they are being audience-centered?
talk at a basic level
If your audience knows very little about the topic of your speech, you should
often have some set of attitudes toward
In a classroom setting, the audience will ______ a fellow student speaker.
1. You should distribute a questionnaire. 2. You should get to know your classmates by conversing with and observing them.
In a traditional classroom, which of the following are the recommended ways to find out about audience characteristics?
situational
In addition to factoring in the audience size and physical setting of a speech, a(n) ____ audience analysis also considers how the audience feels about the speech topic.
audiences are often religiously diverse.
In general, a good speaker will consider an audience's religious affiliations during speech preparation because
formal
In general, the larger your audience is, the more ______ your presentation must be.
Why should a speaker avoid stereotyping the audience?
It can lead to false generalizations.
Which of the following statements are true of a situational audience analysis?
It considers the physical setting. It considers the size of the audience. It should be used in conjunction with demographic analysis.
1. Convincing 2. Appropriate 3. Clear
Keeping the audience in mind as you prepare your speech includes adjusting what you are saying to make it which of the following?
age
Kenton decided to persuade his classmates to start savings plans for their retirement. What is the most important demographic trait that Kenton should consider when preparing his speech?
Assessing how audience members will receive the opinions or information you are going to present in your speech is important. What is this type of situational audience analysis measuring?
Listener attitude
Which generation is the most racially and ethnically diverse in U.S. history?
Millennials
Suppose there are two speakers giving a speech about potty training. One speaker, Molly, has three school-age children and a lot of real-world examples. The other, Lola, has no children but is knowledgeable about all of the top potty training methods. Which speaker is the audience more likely to accept advice from?
Molly
What type of question should Jessie use to discover why her classmates would not donate money to the local children's hospital?
Open-ended question
Generate interest by finding ways to get your classmates engaged in the topic
People usually attend speeches because they are already interested in the subject of the speech. However, in the classroom, the audience is "captive," and the interest level for your topic may not be as high. What is the best way for a classroom speaker to handle this?
A news anchor at a city television station was asked by a rural food bank to speak at its annual fund-raiser. Even though the fund-raiser was being held in a distant town, she agreed and began trying to find out all she could about her audience. What are ways that she can discover her the specific characteristics of her audience?
Searching the food bank's Web site for information about its past donors Attending a meeting of the food bank's board of directors Asking for more information from the person who invited her Talking to the speaker from the previous year's event
At an Academy Awards ceremony, an award recipient took her Oscar, briefly thanked those who helped her earn it, and then made one statement in support of a particular presidential candidate. What was the biggest mistake she made?
She violated audience expectations about the purpose of the occasion.
While creating a persuasive argument supporting Planned Parenthood, Kate decided to deal with any audience objections by first discovering their religious affiliations. Why?
She wanted to anticipate emotionally charged and passionate reactions.
group membership
Shelley is speaking at a hospital about volunteer opportunities. Which demographic trait should she focus on primarily?
effective speakers try to make language choices that make all people feel included.
Speakers who consider different sexual orientations in their audience analysis and speech preparation do so because
Condense her speech to its most essential points and present them in the time available
Stacy had a 30-minute speech planned for a conference on the virtual workplace. When she arrived at the event, she was told she only had 20 minutes for her speech. What should she do?
Molly
Suppose there are two speakers giving a speech about potty training. One speaker, Molly, has three school-age children and a lot of real-world examples. The other, Lola, has no children but is knowledgeable about all of the top potty training methods. Which speaker is the audience more likely to accept advice from?
true
True or false: An audience's characteristic group membership is important because it can give clues about listeners' attitudes and interests.
false
True or false: The larger your audience, the less formal your presentation should be.
Adapting to an audience before the speech means that speakers should do which of the following?
Understand the beliefs and attitudes of the audience. Anticipate how listeners might respond. Try to determine questions the audience might have.
After completing an audience analysis, what should a speaker do with what he or she has learned?
Use the information in preparing a speech
1. provide provocative supporting materials 2. display visual aids 3. present an engaging introduction
What approaches can you use to develop your audience's interest in your speech topic?
the occasion
When giving a speech for a school rally, what is the most important factor to consider for audience analysis?
1. Identify your audience's values 2. Choose the kind of supporting material you need 3. Consider the type of historical references to use
When preparing a speech, considering the general age of an audience can help you do which of the following?
1. Choose appropriate talking points and support material 2. Choose appropriate language 3. Help create goodwill during the speech
When preparing speeches, speakers are advised to analyze group characteristics in order to do which of the following?
millennials
Which generation is the most racially and ethnically diverse in U.S. history?
1. It considers the size of the audience. 2. It should be used in conjunction with demographic analysis. 3. It considers the physical setting.
Which of the following statements are true of a situational audience analysis?
1. It should be used in conjunction with demographic analysis. 2. It considers the physical setting. 3. It considers the size of the audience.
Which of the following statements are true of a situational audience analysis?
risks losing the support and interest of the audience through role stereotyping.
While preparing an audience analysis, a speaker who classifies women as caring about issues regarding children and men as caring about issues of national security
In a traditional classroom, which of the following are the recommended ways to find out about audience characteristics?
You should distribute a questionnaire. You should get to know your classmates by conversing with and observing them.
knowledge about; the level of detail
Your audience's ______ a topic will typically determine ______ of your speech.
During speech preparation, a speaker who analyzes the size of the audience and the attitude of the audience toward the subject, speaker, and occasion is said to be doing ______ audience analysis.
a situational
Gertrude, a returning student in her sixties, gave a speech to her classmates, who were traditional college freshmen. She focused on the qualities to look for when purchasing a fur coat. Partway through, she realized that most of the audience was not paying attention. What principal demographic trait did she fail to consider fully when preparing her speech?
age
Julie is a new 28-year-old manager at Bowers Envelope Company. Her first job is to give a "safety-first" speech to the press-production crew, most of whom have been with the company for 25 years or more. Other than gender, what is the most crucial demographic characteristic that Julie should consider when preparing her remarks?
age
Kenton decided to persuade his classmates to start savings plans for their retirement. What is the most important demographic trait that Kenton should consider when preparing his speech?
age
In general, a good speaker will consider an audience's religious affiliations during speech preparation because
audiences are often religiously diverse
In general, a good speaker will consider an audience's religious affiliations during speech preparation because
audiences are often religiously diverse.
Fellow students should be seen as a(n) ..... (authentic/fake) audience.
authentic
Audience adaptation occurs
before and during a speech.
An uncomfortable physical setting for a speech
can impair an audience's willingness to listen to or accept a speaker's ideas.
An audience will be most likely to accept a speaker's message if they perceive the speaker as
competent.
Sheri has chosen to speak about the Japanese practice of bonsai and the success she has had cultivating a small, potted tree. To prepare for her speech, she wants to determine her audience's ... toward the topic by considering the audience interest in bonsai, knowledge about it, and attitudes toward it.
disposition
Sheri has chosen to speak about the Japanese practice of bonsai and the success she has had cultivating a small, potted tree. To prepare for her speech, she wants to determine her audience's _____ toward the topic by considering the audience interest in bonsai, knowledge about it, and attitudes toward it.
disposition
Your audience's ______ a topic will typically determine ______ of your speech.
disposition toward ; the success
According to a Brookings Institution report, racial ... may be "the most defining and impactful characteristic of the millennial generation."
diversity
According to a Brookings Institution report, racial _____ may be "the most defining and impactful characteristic of the millennial generation."
diversity or prejudice
Ruby, the new mother of an adopted Korean infant, decided to explain the process of overseas adoptions to her speech class. Knowing that there were other parents in the class, Ruby was not certain how much the others understood about the process. What is the best type of question Ruby could use to find out whether or not her audience knows the steps in overseas adoption or is unsure about the steps?
fixed alternative question
It is important for speakers to keep in mind ______ related to gender and sexual orientation to better reflect the full range of human experience.
fluidity
In general, the larger your audience is, the more ______ your presentation must be.
formal
The purpose of demographic audience analysis is to ______ to create a better speech.
identify traits of the audience
There is often a direct link between a person's ______ a topic and his or her knowledge about it.
interest in
Speakers who consider different sexual orientations in their audience analysis and speech preparation do so because
it is best to make all listeners feel included
Your audience's ______ a topic will typically determine ______ of your speech.
knowledge about; the level of detail
Which generation is the most racially and ethnically diverse in U.S. history?
millennials
When beginning a speech about a controversial issue, it is best to start with a
noncommittal position.
In a classroom setting, the audience will ______ a fellow student speaker.
often have some set attitudes toward
When speaking before a classroom audience, effective speakers should
regard the audience as seriously as any other audience.
While preparing an audience analysis, a speaker who classifies women as caring about issues regarding children and men as caring about issues of national security
risks losing the support and interest of the audience through role stereotyping.
In addition to factoring in the audience size and physical setting of a speech, a(n) ... audience analysis also considers how the audience feels about the speech topic.
situational
In addition to factoring in the audience size and physical setting of a speech, a(n) _____ audience analysis also considers how the audience feels about the speech topic.
situational
If your audience knows very little about the topic of your speech, you should
talk at a basic level.
1. Your choice of visual aids 2. The formality of your language
the size of your audience may affect which of the following?
Although there are exceptions, people tend to be interested in
what they know about.
1. their knowledge about the issue 2. their attitude toward the topic 3. their interest in the subject
Analyzing your audience's disposition toward your speech topic means considering which of the following?
Listener attitude
Assessing how audience members will receive the opinions or information you are going to present in your speech is important. What is this type of situational audience analysis measuring?
What is the process of using what you learned during audience analysis called?
Audience adaptation
Analyzing your audience's disposition toward your speech topic means considering which of the following?
-Their attitude toward the topic -Their interest in the subject -Their knowledge about the issue
She violated audience expectations about the purpose of the occasion.
At an Academy Awards ceremony, an award recipient took her Oscar, briefly thanked those who helped her earn it, and then made one statement in support of a particular presidential candidate. What was the biggest mistake she made?
When Tomas gave his speech, the heating system was not working correctly. Knowing that his audience felt hot and cranky, Tomas began his speech by saying, "I know we are all very uncomfortable from the temperature. But I want you all to close your eyes and imagine the heat coming from the sun while you are lying in the sand listening to the waves at one of my favorite vacation spots, Siesta Key Beach in Sarasota, Florida!" The class became energized, and Tomas was able to keep his audience's attention. Why?
He used the physical situation to his advantage. He refused to be influenced negatively by the physical setting.
Rachel was the only person in her speech class who was a member of a sorority. For her demonstration speech, Rachel showed her class how to make a sorority paddle (a wooden decoration containing the name of a sorority). Although Rachel's speech was clear and thorough, it was met with glazed stares. What should Rachel have done differently?
Rachel should have thought about her listeners' experiences.
The size of your audience may affect which of the following?
The formality of your language Your choice of visual aids
identify traits of the audience
The purpose of demographic audience analysis is to ______ to create a better speech.
Speakers who consider different sexual orientations in their audience analysis and speech preparation do so because
effective speakers try to make language choices that make all people feel included.
competent
An audience will be most likely to accept a speaker's message if they perceive the speaker as
They possess ideas, attitudes, and feelings.
What are typical characteristics of the members of a classroom audience?
can impair an audience's willingness to listen to or accept a speaker's ideas.
An uncomfortable physical setting for a speech
The example would be relevant to many audience members' experiences.
Josh, a Marine, noticed that his audience did not seem enthusiastic during his speech on the uses of infrared technology for military applications and for mapping the earth's temperature. Glancing at his laser pointer, Josh suddenly realized his mistake, and he asked, "How many of you changed the channel on TV last night without walking across the room? Did you realize you were using infrared technology?" What is the best reason for Josh to add this example during his speech?
When giving a speech for a school rally, what is the most important factor to consider for audience analysis?
The occasion
Audience adaptation
What is the process of using what you learned during audience analysis called?
True or false: The larger your audience, the less formal your presentation should be.
false
fluidity
It is important for speakers to keep in mind ______ related to gender and sexual orientation to better reflect the full range of human experience.
Trying to hear the speech through the ears of your audience
Which of the following is recommended practice when preparing your speech?
Open-ended question
What type of question should Jessie use to discover why her classmates would not donate money to the local children's hospital?
When preparing a speech, considering the general age of an audience can help you do which of the following?
Choose the kind of supporting material you need Identify your audience's values Consider the type of historical references to use
Which of the following motivate people to listen to a speech?
Messages that address their own beliefs Messages that touch on their own values Messages that affect their own well-being
Analyzing your audience's disposition toward your speech topic means considering which of the following?
Their attitude toward the topic Their knowledge about the issue Their interest in the subject
1. Lighting of the room 2. Temperature of the room 3. Placement of chairs
What factors in situational audience analysis are related to physical setting?
1. You can respond to the audience's objections related to your topic. 2. You can address the concerns of the audience related to your topic.
What is the advantage to knowing in advance the attitudes of audience members?
Egocentrism
What is the tendency of people to be concerned primarily with their own values, beliefs, and well-being?
attitude
What should a speaker assess to help determine if listeners have any concerns or objections to the speech topic?
1. It is a good way to ease into the subject. 2. It is less likely to alienate members of the audience.
What are the benefits of opening a controversial speech with a noncommittal position?
audience adaptation occurs
during and after a speech
She wanted to anticipate emotionally charged and passionate reactions.
While creating a persuasive argument supporting Planned Parenthood, Kate decided to deal with any audience objections by first discovering their religious affiliations. Why?
Fellow students should be seen as a(n) _____ audience
authentic
1. Cultural considerations are more important than ever because we have become a global society. 2. Cultural perspectives will affect listeners' attitudes toward a speaker's topic.
Which of the following statements are true about considering race, ethnicity, and cultural background while preparing a speech?
How can speakers ensure they are being audience-centered?
By opening the speech with a noncommittal position By considering the audience's backgrounds, interests, knowledge, and attitudes By making their ideas clear, interesting, and persuasive to the audience
1. Messages that affect their own well-being 2. Messages that address their own beliefs 3. Messages that touch on their own values
Which of the following motivate people to listen to a speech?
What are the benefits of opening a controversial speech with a noncommittal position?
It is less likely to alienate members of the audience. It is a good way to ease into the subject.
age
Julie is a new 28-year-old manager at Bowers Envelope Company. Her first job is to give a "safety-first" speech to the press-production crew, most of whom have been with the company for 25 years or more. Other than gender, what is the most crucial demographic characteristic that Julie should consider when preparing her remarks?
fixed alternative question
Ruby, the new mother of an adopted Korean infant, decided to explain the process of overseas adoptions to her speech class. Knowing that there were other parents in the class, Ruby was not certain how much the others understood about the process. What is the best type of question Ruby could use to find out whether or not her audience knows the steps in overseas adoption or is unsure about the steps?
1. He was not being mindful of current gender attitudes and practices. 2. He was being exclusive rather than inclusive by using gender-specific labels.
Simon gave a speech about the benefits of working for the postal service. He mentioned that three of his relatives were mailmen and suggested that the audience members should consider becoming postmen. What mistakes did Simon make?
1. What do I want them to know, believe, or do as a result of my speech? 2. What is the most effective way to compose my speech to accomplish my aim? 3. To whom am I speaking?
Which of the following are questions to keep in mind when developing an audience-centered speech?
What should a speaker assess to help determine if listeners have any concerns or objections to the speech topic?
attitude
Assessing how audience members will receive the opinions or information you are going to present in your speech is important. What is this type of situational audience analysis measuring?
listener interest
