COMM 220 FINAL
Which of the following is NOT a defining feature of the recording industry? Question options: it is a cultural force it is an international enterprise it has been the center of social controversy it has never been interested in the counter-culture it is a unique blend of business and talent
it has never been interested in the counter-culture
If the Internet has no gatekeepers, Question options: it has no censorship the government will regulate it even more strictly it will not be able to generate revenue through advertising people can trust almost everything they find online shoppers will be at the mercy of retailers
it has no censorship
Which of the following is NOT a defining feature of television? Question options: it is universal it is the dominant medium for entertainment it is second only to newspapers as a medium for news it is an expensive business the audience is fragmenting
it is second only to newspapers as a medium for news
The Great Depression had a severe impact on the recording industry, but thanks to the ______, the industry again became profitable. Question options: jukebox merger of RCA and Columbia sale of sheet music popularity of dance competitions evolution of jazz
jukebox
The trend toward ordinary people becoming amateur reporters is called: Question options: A) online democracy B) hyperlocal news C) citizen journalism D) expanded reportage E) none of these
citizen journalism
Which of these people is most likely to be a beat reporter? Question options: city hall specialist copy editor managing editor assignment reporter general specialist
city hall specialist
The statement "I want to know who is running for Senator" best reflects which uses and gratifications function?
cognition
_______ skills allow reporters to use new communications technologies to uncover information that they otherwise would not have known. Question options: computer assisted reporting database management CompuServe CNG ASNE
computer assisted reporting
The gramophone recorded onto a disk; its predecessor (the graphophone) recorded onto a: Question options: paper wheel cylinder nickelodeon plastic tube clay rod
cylinder
consequences of relying on the mass media for interpretation include: a. audiences are exposed to a wide range of often contrasting viewpoints b. allows us to weigh multiple sides of an issue before deciding on our position c. gives us a greater depth of expertise upon which to draw conclusions d. all of these
d.
t/f the typical magazine reader is less likely to belong to a religious organization the nonreaders
false
t/f unlike the telegraph, the telephone was revolutionary because it allowed people to communicate in real time
false
Consolidation and competition have led to _____ in the radio industry. Question options: more stations targeting minority audiences increased reliance on talk formats format homogenization greater content experimentation more unique formats
format homogenization
Anchors, reporters, tape editors, and assignment editors are among the many people who act as ____________ in broadcast news. Question options: gatekeepers executives writers general assignment workers UIP filters
gatekeepers
1939-1941 was an important time during the early sound era, and color was used effectively in films such as: Gone With the Wind Birth of a Nation The Jazz Singer Death of a Generation all of these
gone with the wind
Soft news, or features, tends to rely on the __________ news value. Question options: A) timeliness B) human interest C) sensationalism D) prominence E) all of these
human interest
Concentrating on stories of interest to a single ZIP code is an example of: Question options: zinging hyperlocal news focused local news counteracting media convergence none of these
hyperlocal
Members of the Frankfurt school brought Marxist analysis:
into the cultural life of a society
Print media typically report hard news in a(n) ____________ form. Question options: tunnel pyramid inverted pyramid lead-driven square
inverted pyramid
Johann Gutenberg is credited with developing a printing system using
moveable metal type
The types of advertisers who buy time on TV are national advertisers, local advertisers, and _______ advertisers
national spot
The structure of early television was similar to that of: Question options: radio film newspapers magazines telegraph
radio
Hegemony is exercised through
the dominated group accepting that status quo is in their best interest and their position as natural and normal
One of the unintended results of MPPC actions is: Question options: higher prices talkies Technicolor the star system decreased revenues
the star system
t//f sales of CD albums have been slowly declining from 2007 to 2010
true
t/f A backpack journalist is a "do it all" reporter with a digital camera, laptop computer, and satellite phone.
true
t/f Although some American recording artists were prominent during the 1960s, the music scene became dominated by the "British Invasion."
true
t/f Most journalists agree that newsworthy events are characterized by timeliness, proximity, prominence, consequence, and human interest.
true
t/f Nielsen Media Research provides TV ratings at both the network and the market level.
true
t/f Online communications that use special techniques involving participation, conversation and sharing are called social media
true
t/f People who say the invention of the printing press is responsible for the many changes resulting after its development could be considered technological determinists
true
t/f Print and TV journalism are similar in that they both should strive equally to uphold basic values and journalistic principles.
true
t/f The Radio Act of 1927 set up the Federal Radio Commission, which issued radio licenses and created policies to minimize interference.
true
t/f Though designed to decrease competition in the film industry, the MPPC actually encouraged competition
true
t/f With the set on for an average of eight hours per day, watching TV occupies more time than any other activity outside of work and sleep
true
t/f Without the phenomenon known as "persistence of vision," the motion picture would not be possible.
true
t/f Yellow journalism was sensationalistic, but it introduced visual elements that would eventually characterize modern journalism
true
t/f book publishing became commercialized in the early to mid 1990s
true
t/f facebook is a prime example of the linkage function
true
t/f machine assisted interpersonal communication allows the source and receiver to be separate by time and space
true
t/f magazines attract more specialized audiences than do other media
true
t/f mass media can transmit values by enforcing social norms
true
t/f papers are divided into three departments: business, production and news-editorial
true
t/f put simply, a fictional approach to mass communication centers on audiences' use of media
true
t/f radio stations earn their money by selling advertising time
true
t/f the development of photography meant that, during the civil war, people for their first glimpse of the actual horrors and casualties of war
true
t/f the first newspaper published in America was silenced after only one issue because of content that government officials considered inappropriate
true
A TV news story about a plane crash in India emphasizing the number of Americans aboard is reflecting the ___________ news value. Question options: A) prominence B) proximity C) economic D) sensational E) timeliness
?
Which of the following is a problem faced by the movie industry? Question options: A) audience rejection of the DVD format B) legal digital distribution C) consolidation
?
Detailed research into the audiences for recorded music: Question options: is even more important than for other media is not typically undertaken factors into decisions about what artists to sign, but not when recordings should be released reveals that the youth audience spends significantly more on music than do people over 30 shows that males purchase about three times as much music as females do
??
The Internet system most resembles: Question options: the phone system the TV system the radio system the magazine system none of these
??
Which of the following is true of traditional mass communication organizations? Question options: They have multiple gatekeepers. They are expensive to operate. They exist to make a profit. They are very competitive. All of these.
All of these
t/f the arrival of writing was a great equalizer in society because information and knowledge were widely transmitted
FALSE
t/f the earliest American magazines avoided highly political issues
false
AP (Associated Press) is best described as: Question options: an agency preparing packaged international stories for local TV stations a wire service that provides national and international news to local media foreign-owned service publicizing newsworthy events in its home countries information service that holds a monopoly in providing national news to local newspapers online competitor to local TV stations
a wire service that provides national and international news to local media
A future convergence of wireless, broadband and other devices, resulting in someone being continuously connected to the Internet, is called: Question options: the Evernet the Supranet the Internet II all of these none of these
all of these
How have blogs affected journalism? Question options: they represent an alternative source of news they have an agenda-setting effect they provide a check on the traditional media they allow reporters to explain why they covered a story as they did all of these
all of these
The Beatles are credited with: Question options: A) introducing the harmonica as a rock instrument B) changing the shape of the music business and American popular culture C) paving the way for the "British Invasion" D) all of these
all of these
Types of news sources available online include general news sites (such as CNN.com) and: Question options: news aggregators specialized news sources blogs all of these none of these
all of these
When the Telecommunications Act 1996 removed the limit on how many radio stations a company could own, Question options: format specialization continued on AM stations were bought and sold at an unprecedented rate the industry became dominated by a few powerful owners talk became the hottest format on AM radio all of these
all of these
Which of the following applies to newspapers' use of social media? Question options: a majority of the Web sites of the top papers use social networking tools one current use of social media is to provide Twitter headline feeds most newspapers have a Facebook presence all of these
all of these
Which of the following is a characteristic of mobile media? Question options: they depend on wireless technology they allow people to access information from virtually anywhere they are interconnected they blur the distinction between mass and interpersonal communication all of the these
all of these
t/f the source must decode a message before it can be sent
false
Which of the following is NOT a characteristic of machine-assisted interpersonal communication? Question options: encoding becomes less important source and receiver may be separated by space source and receiver may be separated by time it may give permanence to the message it relies on technology
encoding becomes less important
t/f Although mobility and portability have always been defining features of radio, satellite radio faces serious disadvantages because satellite technology simply cannot "go mobile."
false
t/f Although the dominance of large companies is evident in the news industry, traditional journalistic values in newspapers are protected because most executive positions are held by journalists
false
t/f Because of huge increases in attendance, box-office revenues have been at all-time highs for the past decade.
false
t/f D. W. Griffith's Birth of a Nation is celebrated for its forward-thinking content.
false
t/f Even at the very beginning of its development, radio was seen as having the potential to generate huge profits by broadcasting news and entertainment.
false
t/f General assignment reporters at newspapers become specialists in a given type of news, such as City Hall news
false
t/f Hard news in the print and broadcast media is traditionally written using the square form.
false
t/f Hyperlocal news represents a significant new revenue stream for local media
false
t/f In the late 1940s, the courts upheld studios' rights to control production, distribution, and exhibition.
false
t/f Ownership in the recording industry is less concentrated than any other media industry.
false
t/f TV's rising popularity affected radio, but no the recording industry
false
t/f The Audit Bureau of Circulation reports readership for print newspapers, but not for online newspapers
false
t/f The music industry can be divided into three main segments: production, distribution, and consumption.
false
t/f When radio began to gain in popularity, sales of records and record players skyrocketed.
false
t/f because books are the least "mass" of all media, they do not have significant cultural impact
false
t/f critical/cultural studies are NOT interested in the meaning of media content for audiences
false
t/f public television is supported exclusively by public funds, administered by the Corporation of Public Broadcasting
false
t/f stimulation and relaxation are two components of the "cognition" uses and gratifications
false
t/f the U.S. is the world leader in the adoption of broadband
false
t/f the digital divide no longer exists due to the development of the Internet and WWW
false
A story that tends to provide the same amount of information throughout is written in the ______ form. Question options: inverted pyramid summative pyramid square none of these
square
The Internet represents a shift in journalism, because information about events can: Question options: start at the top (editors) and move its way down (to audience) start at the source and work its way sideways (to all who are interested) be completely controlled by PR professionals none of these all of these
start at the source and work its way sideways (to all who are interested)
When reading the NY Times, a person is most likely utilizing the __ function of the media
surveillance
Which of the following is NOT a defining feature of books? Question options: they are the least "mass" of the mass media they are widely considered "disposable" media they are the oldest of the mass media they are the most enduring of the mass media their cultural impact can far outweigh their audience size
tey are widely considered "disposable" media
The two main sources of news are staff reports and: Question options: A) press releases B) wire services C) beats D) investigative reports
wire services
