comm 492 test 1
Complexity
According to Borchers, each of the following is a function of theory except
Small, homogeneous audiences by media sources
Narrowcasting refers to the targeting of
Communicators use abstract thought
Which of the following is not a characteristic or orality?
A hidden agenda
Which of the following would be unethical from the dialogical perspective
Consumers may behave automatically when encountering a trigger, like associating high prices with quality and making a purchase
According to Cialdini fixed action patterns are important in analyzing influence in persuasive messages because
When given two or more options, we may be persuaded to except the last one offered if those offered first are negative
According to Cialdini the contrast principle is important to consider in persuasive situations because
False
According to Cialdini, as the technology of modern life increases the amount of information immediately available, we will rely less on our predisposition for automatic, mindless compliance
Television
According to the theory of Kathleen hall Jamison, which of the following change persuasion from being a fiery or of words between persuaders to an intimate conversation between persuader and audience member?
True
Agenda setting theory says the media is effective at telling the public what to think about
Demographics
And audience analysis techniques that divide the audience into groups based off identifiable traits such as age, sex, race, income level, political party affiliation, and religious affiliation
True?
Attitudes formed by cognitive information more easily changed by affective information then buy new cognitive cognitive information
False
Commoditization refers to how persuaders use short phrases and visual images to communicate to audience members
False
Digital deception is usually difficult to hide from audience members
Use of credibility appeals
Ethos explains the persuader's
A past action
Forensics speeches deal with
False
People who are high in need for cognition tend to peripherally process most messages
True
Persuasion is different from Coercion because of the degree of choice offered to the audience member
Do use of the claim that doesn't mean anything, but it's still persuasive
Puffery is
Meaning
Semiotics is the study of
self-report?
The method of elaboration measurement in which individuals are asked rapport how much cognitive effort they put into evaluating a message
Choice?
The value guide in the books discussion of ethics and persuasion is
Belief
This was defined in the text as an idea we have thought about what is true or false
Marshall McLuhan
Which theorist is best known for maintaining that "the medium is the message" ?
Aristotle
Whose definition of persuasion focuses on what speakers may do to effectively persuade audiences?
