comm 492 test 1

Complexity

According to Borchers, each of the following is a function of theory except

Small, homogeneous audiences by media sources

Narrowcasting refers to the targeting of

Communicators use abstract thought

Which of the following is not a characteristic or orality?

A hidden agenda

Which of the following would be unethical from the dialogical perspective

Consumers may behave automatically when encountering a trigger, like associating high prices with quality and making a purchase

According to Cialdini fixed action patterns are important in analyzing influence in persuasive messages because

When given two or more options, we may be persuaded to except the last one offered if those offered first are negative

According to Cialdini the contrast principle is important to consider in persuasive situations because

False

According to Cialdini, as the technology of modern life increases the amount of information immediately available, we will rely less on our predisposition for automatic, mindless compliance

Television

According to the theory of Kathleen hall Jamison, which of the following change persuasion from being a fiery or of words between persuaders to an intimate conversation between persuader and audience member?

True

Agenda setting theory says the media is effective at telling the public what to think about

Demographics

And audience analysis techniques that divide the audience into groups based off identifiable traits such as age, sex, race, income level, political party affiliation, and religious affiliation

True?

Attitudes formed by cognitive information more easily changed by affective information then buy new cognitive cognitive information

False

Commoditization refers to how persuaders use short phrases and visual images to communicate to audience members

False

Digital deception is usually difficult to hide from audience members

Use of credibility appeals

Ethos explains the persuader's

A past action

Forensics speeches deal with

False

People who are high in need for cognition tend to peripherally process most messages

True

Persuasion is different from Coercion because of the degree of choice offered to the audience member

Do use of the claim that doesn't mean anything, but it's still persuasive

Puffery is

Meaning

Semiotics is the study of

self-report?

The method of elaboration measurement in which individuals are asked rapport how much cognitive effort they put into evaluating a message

Choice?

The value guide in the books discussion of ethics and persuasion is

Belief

This was defined in the text as an idea we have thought about what is true or false

Marshall McLuhan

Which theorist is best known for maintaining that "the medium is the message" ?

Aristotle

Whose definition of persuasion focuses on what speakers may do to effectively persuade audiences?