COMR 465 Chapter 5
17 Global Goals of Sustainable Development
193 world leaders produced these goals to seek to preserve the physical environment and protect the planet
Gen X (1965-1976)
41 million americans, first generation of latchkey children (children who grew up in homes where both parents worked, 50% have divorced parents
What is the average yearly income for young adults with a bachelor's degree in the United States? Multiple choice question.
50000
generational cohorts
A group of people of the same generation—typically have similar purchase behaviors because they have shared experiences and are in the same stage of life.
political/legal environment
Comprises political parties, government organizations, and legislation and laws that promote or inhibit trade and marketing activities.
greenwashing
Exploiting consumers by disingenuously marketing products or services as environmentally friendly, with the goal of gaining public approval and sales.
From a marketing perspective, focusing on mobile devices accomplishes what?
It makes it more likely that a consumer will spend more at a retailer.
country culture
Similar to culture in general, but at a country level. Entails easy-to-spot visible nuances that are particular to a country, such as dress, symbols, ceremonies, language, colors, and food preferences, and subtler aspects, which are trickier to identify.
regional culture
Similar to culture in general, but at a regional level. The influence of the area within a country in which people live.
To determine if an opportunity is attractive or unattractive for a firm, marketers can use an analysis of the external and internal environments such as through Blank______. Multiple choice question.
Swot analysis
interest rates
The cost of borrowing money
inflation
The persistent increase in the cost of goods and services or the persistent decline in the purchasing power of money
In the context of Walmart, identify true statements about robots?
They help gather and compile information that helps human associates better target their efforts and they have increased the efficiency of the stores
Baby Boomers (1946-1964)
after world war II when the birthrate rose sharply, 78 million born, largest population of 50+ consumers the US has ever seen
Which legislation protects consumers from receiving sales phone calls?
amendment to the telemarketing sales rule
Which type of business would be the most likely to see food sales suffer as a result of inflation and rising costs and consumers' desire to save money? Multiple choice question.
an upscale steakhouse
food deserts
areas and neighborhoods in which consumers, usually of lower socioeconomic strata, have limited or no access to healthy, affordable fresh food options
Gen Y and Millennials (1977-2000)
biggest cohort since the original postwar baby boom, children of baby boomers
foreign currency exchange fluctuations
changes in the value of a country's currency relative to the currency of another country
factors in the immediate environment that affect the marketing environment
competitors, company, physical environment, corporate partners
What are examples of government legislation designed to protect the consumer?
consumer product safety act, nutrition labelling and education act, children television act
what is always the centre of the marketing environment
consumers
What tasks are firms increasingly using artificial intelligence (AI) to complete?
decision making, speech recognition, translations
Which of the following services do the robots entering the marketplace provide?
delivering goods via driverless cars, counting cash, filling orders
factors in the macro environment that affect the marketing environment
demographic, culture, social, political/legal, economic, technology CDSTEP
A company must be able to evaluate an attractive opportunity in relation to its Blank______ competencies. Multiple choice question.
existing
how has income distribution in the US changed
highest income groups keep growing whereas middle and lower income groups' real purchasing power keeps declining
the groups of factors affecting the marketing environment
immediate environments and macro-environment
The International Fairtrade Certification Mark is granted to products that do which of the following? (Choose every correct answer.)
improve environmental standards for producers and promote sustainable farming
physical environment
includes land water air and living organisms
economic situation
macroeconomic factor that affects the way consumers buy merchandise and spend money, both in a marketer's home country and abroad
corporate partners
parties that work with the focal firm
what factor in the immediate environment is bidirectional and why
physical environment. products and services are influences by how they are used in the physical environment, and in turn they can influence the physical environment. ex depletion of ozone layer etc
women outperform men in which way
scholastically
culture
shared meanings, beliefs, morals, values, and customs of a group of people
artificial intelligence solutions
solutions that rely on computer systems to perform tasks that require human intelligence, such as speech recognition, decision making, or translations
green marketing
strategic efforts where the firms work to supply customers with environmentally friendly sustainable merchandise and services
some popular social trends
sustainability, health and wellness, efficient utilization and distribution of food
demographics
the characteristics of human populations and segments especially those used to identify consumer markets
in the immediate environment what is the first factor that affects the consumer
the firm itself
gen z (digital natives)
these people where born into a world that was already full of electronic gadgets and digital technologies
Internet of Things (IoT)
when multiple "smart devices" with internet-connected sensors, such as refrigerators, dishwashers, and coffeemakers, combine the data they have collected to help both consumers and companies consume more efficiently
