Consumer behavior Final

conspicuous consumption

John jones purchases products to show visible evidence of his ability to afford luxury goods, john is practicing

myth

A story containing symbolic elements that express the shared emotions and ideals of a culture

surrogate consumer

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

all of these, cognition, behavior, affect

A component of the ABC model of attitude is

Assimilation

In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture

market maven

Margaret stayed on top of what was happening in the marketplace, but she was not necessarily the first to purchase items when they first came out. Margaret would be classified as a(n) ________.

co-consumers

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

utilitarian function

Which of the following general attitude functions is most closely related to the basic principles of reward and punishment?

balance theory

considers how people perceive relations among different attitude objects, and how they alter their attitudes so that these remain consistent

high content culture

group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word

consumer confidence

measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future

acculturation agents

people and institutions that teach the ways of a culture

discretionary income

the money available to a household over and above what it requires to have a comfortable standard of living

Desacralization

when a sacred item or symbol is removed from its special place or is duplicated in mass quantities, then it becomes profane as a result of

Atmospherics

Is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers

POP stimuli

A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.

extended problem solving

A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in what type of problem solving?

Membership

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

The nouveau riche

A member of _________ has recently gained personal wealth and may experience status anxiety. Such individuals may try to display symbols of their success to make up for an internal lack of assurance about the "correct" way to bahave

Achieved

A person who receives rewards and status because of his hard work is said to have _______ statu

Determinant

Features actually used to differentiate among choices are called ____ attributes

Deindividuation

Home shopping parties may activate the risky shift or _______, in which the individual at the party may get so caught up in the party spirit that he orders products that he would normally not purchase

lateral cycling

Stephanie loves flea markets and garage sales. She spends most of her Saturday mornings going from one to another. About once a month, she holds her own garage sale just to get rid of some of the items she purchases during the month. Stephanie is actively engaged in ________.

low involvement

The ____ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used

problem recognition

The first stage in the consumer decision making process is

positioning strategy

The success of _____ hinges on the marketer's ability to convince the consumer to consider its product within a given category

knowledge

The_____ function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning.

consumer satisfaction

Which of the following is considered a post-purchase process?

Information Search

_____ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision

viral marketing

refers to the strategy of getting visitors to a web site to forward information on the site of their friends in order to make more consumers aware of the product