Consumer Behavior Final Exam
What do the "A, B, Cs" of the ABC model of attitudes stand for?
Affect, behavior, and cognition
________ is the designing of retail space and its various dimensions to evoke certain effects.
Atmospherics
A(n) ____ is a lasting, general evaluation of people, objects, advertisements, or issues
Attitude
People who supply online product reviews are called ________.
Brand Advocates
Which of the following is an unpleasant psychological state?
Crowding
A ________ innovation is a new product that creates major changes in the way we live.
Discontinuous
Which functional area of culture is most closely related to the idea of a common worldview?
Ideology
_______ defines a pattern of consumption reflecting person's choices on how to spend time and money.
Lifestyle
Crescive norms are ________.
Subtle rules discovered as we interact with others
According to the basic ABC model, _____ refers to the beliefs one has about an attitude object.
Cognition
Which of the following is considered a postpurchase process?
Consumer Satsifaction
In a _____ culture, members tend to be closely knit and infer meanings beyond the spoken word.
High-context
There are various levels of commitment to an attitude. The highest level of involvement is ____
Internalization
The ____ function of attitudes applies when you are in an ambiguous situation and need meaning
Knowledge
In the diffusion of innovation process, which group is very slow to adopt new products?
Laggards
A story with symbolic elements that express the shared emotions and ideals of a culture is a
Myth (anything about stories are myths)
________ usually dictate what is right or wrong, acceptable or unacceptable
Norms
A set of multiple symbolic behaviors in a fixed sequence and repeated is called a
Rituals (symbolic behaviors)
A ________ is defined as a group whose members share beliefs and experiences different to others.
Subculture
Product information that is transmitted by individuals to individuals is called ________
Word-of-mouth
Culture is best described as society's
personality
In general, advertising is more effective when it _______
reinforces our existing product preferences
