Consumer Behavior Midterm
Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study
cultural values
The difference between all the benefits derived from a total product and all the costs of securing those benefits is known as?
customer value
Which of the following best describes a population in terms of its size, distribution, and structure?
demographics
Bob is somewhat of a loner in high school. He really despises the school "jocks" that seem to be involved in every sport. He doesn't want anything to do with them or be like them in any way. To Bob, the group of students who represent the school athletes are a(n) _____.
dissociative reference group
Sam has learned that a country to which his company desires to expand places a high value on cleanliness and admires nature immensely. Which category of cultural values does this represent?
environment-oriented
Individualism affects which of the following? A) incentive systems for salespeople B) advertising themes C) product design D) customer complaining behavior E) all of the above
E) all of the above
Which of the following is considered a dimension of brand personality? A. ruggedness B. excitement C. sincerity D. competence E. all of the above
E. all of the above
Which religion heavily influences the Hispanic culture?
Roman Catholicism
The fact that Americans are prone to engage in physical activities and to take an action-oriented approach to problems can be explained through which self- oriented value dichotomy?
active/passive
Stacy and Adam have just had their first child, and they hope to have two more. They can expect expenditures on which of the following to increase?
food at home
Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) ___.
aspiration reference group
Which one of the four segments of world citizens feels positively about international brands, value their symbolic aspects, and are less concerned about corporate responsibility?
global dreamers
By 2030, what percentage of the U.S. population will be made up of non-European ethnic groups?
47%
Approximately what percentage of the US population has a high school degree?
87%
Which trait reflects an individual difference in consumers' propensity to be biased against the purchase of foreign products?
consumer ethnocentrism
Lakeisha is an architect, and her husband, Timothy, is an engineer. Both are in their early 30s. They represent a growing percentage of the workforce along with others who generate new ideas and technologies for a living or engage in complex problem solving. Lakeisha and Timothy are part of the _____.
creative class
Which of the following is predicted to be the fastest growing ethnic group in the United States between 2020 and 2040?
hispanics
A household's purchasing power is a function of which of the following?
income and accumulated wealth
One of the major distinctions of self-concept is between _____ and _____ - which is also related to an important value dimension in the U.S. and abroad.
independent self-concept; interdependent self-concept
Individuals with which type of self-concept are more likely to seek adventure and excitement through travel, sports, and entertainment, to be opinion leaders, and to prefer magazines over TV?
independents
Forty-eight percent of females classified as "Single I" _____.
live with others
Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent?
marketing strategy
Which of the following is NOT a description of the household life cycle stage known as "Empty Nest I: Middle-Aged with No Children"?
married couples who have adopted children who are still living at home
Jill is a breast cancer survivor. She posts a blog, which is her online journal, on a site that is specifically for others to share their experiences and support one another. She and other discuss products that help them deal with the side effects of their treatments as well as products that can help them maintain their self-esteem (Ex: wigs). Jill is participating in a(n)______.
online community
In Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives.
physiological
A person purchases a TV for $400. The amount of money paid is known as
price
Which of the following is not generally involved in green marketing?
pricing products lower than the competition
Which type of group includes organizations such as professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members?
secondary group
Richard is reassessing his life and asking himself, "How am I seen by others?" He is also asking himself, "How would I like to be seen by others?" Richard is seeking his _____.
social self-concept
The Martins' household income is $123,000 per year. However, this family estimates that they have $45,000 available to spend on nonessentials such as vacations and entertainment. The $45,000 represents the Martins' _____.
subjective discretionary income
Karen went to a movie and was disappointed because the main character died. She prefers happy endings to movies, and this one really put her in a bad mood for the rest of the day. This movie was in contrast with which need of Karen's?
teleological need
Which of the following is NOT true regarding consumer behavior?
the overall model of consumer behavior in the text is accurate in predicting consumer behavior
Which of the following statements is FALSE regarding self-concept and culture?
those aspects of the self that are most valued and most influence consumption and other behaviors do not vary across cultures
