Consumer Behavior Quiz 2

If a conditioned stimulus is only occasionally matched with an unconditioned stimulus, the association between the two will become weakened. This is called ________. A. Extinction B. The spacing effect C. Repetition D. Interface

A

In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer needs? A. Utilitarian needs B. Sentiment needs C. Hedonic needs D. Biogenetic needs

A

stimulus generalization refers to A. The tendency of stimuli similar to a conditioned stimulus to evoke similar conditioned responses B. The tendency for extinction to occur when an unconditioned stimulus does not follow a stimulus similar to a conditioned stimulus C. The tendency for stimuli to be similar in natures D the fact that most conditioned stimuli are similar to unconditioned stimuli

A

Family branding licensing and look alike packaging are all marketing strategies based on A. Stimulus discrimination B. Stimulus generalization C. Extinction D. The Spacing Effect

B

Person, object, and situational factors are the three types of influences that determine a person's level of ________. A) enculturation B) involvement C) values D) needs

B

When a women buys expansive jewelry which of the following needs is most likely being expressed A. Biogenic B. Hedonic C. Utilitarian D. Rational

B

In the motivation process, the desired end state is the consumer's ________. A. Drive B. Benefit C. Goal D. Need state

C

Jake feels a hunger growing in his stomach. The more he feels the hunger, the more he wishes lunchtime would hurry and arrive. He is already planning what he will eat and how good it will taste. Which of the following processes most accurately identifies what Jake is feeling? A) the goal process B) the directionality process C) the motivation process D) the involvement process

C

On her first visit to China, Jane did not know how to pay for the produce she had selected at a market. She watched several Chinese women pay for their selections, and then Jane copied their behavior. In this example, Jane used ________. A) shaping B) stimulus discrimination C) modeling D) stimulus generalization

C

When a need is aroused that the consumer wishes to satisfy, the ________ process has been activated. A. Want B. homeostasis C. Motivation D desire

C

Operant condition occurs with A. Negative reinforcement B. Positive Reinforcement C. Punishment D all of the above

D

Which term refers to the bittersweet emotions that arise when a consumer views the past with happiness and sadness A. A schema B. Spontaneous recovery C. Chunking D. Nostalgia

D

Name the three types of involvement in Chapter 5

Product involvement situation

T/F Conditioning effects are more likely to occur after the conditioned and unconditioned stimuli have been paired a number of times.

T

T/F Consumers' attraction to slot machines can be explained by the variable-ratio reinforcement schedule the machines use.

T