Consumer Behavior—Chapter 14

d

Candice is on a diet and wants to lose 10 pounds. She wants to be thin right now, which represents her _____. a. actual state b. ideal state c. healthy state d. desired state e. future state

Nominal Decision Making

Occurs when there is very low involvement with the purchase.

Inactive Problem

A problem in which the consumer is not aware.

Active Problem

A problem that the consumer is aware of or will become aware of in the normal course of events.

b

A(n) _____ is the way an individual perceived his or her feelings and situation to be at the present time. a. current state b. actual state c. desired state d. self-concept e. self-assessment

b

A(n) _____ is the way an individual wants to feel or be at the present time. a. current state b. desired state c. actual state d. ideal state e. idolized state

d

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate? a. routine decision b. repeat purchase decision c. primary decision d. brand loyal decision e. low visibility decision

b

Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by _____. a. a high level of cognitive processing b. a low level of purchase involvement c. limited decision making d. extended decision making e. a high level of affective processing

Extended Decision Making

Involves an extensive internal and external information search followed by a complete evaluation of multiple alternatives and significant postpurchase evaluation.

Limited Decision Making

Involves internal and limited external search, few alternatives, simple decision rules on a few attributes, and little post purchase evaluation.

c

Many elderly consumers have problems with arthritis. This painful condition makes it almost impossible for them to open jars or medicine containers because the joints in their fingers are so stiff. Which type of consumer problem is this? a. latent b. manifest c. active d. inactive e. blatant

b

Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones and can take a picture. She's not going to conduct a big search for a new phone as she's just going to consider a few others. Which type of decision making is this? a. nominal decision making b. limited decision making c. extensive decision making d. extended decision making e. truncated decision making

a

Nominal decisions can be broken into which two distinct categories? a. brand loyal decisions and repeat purchase decisions b. primary decisions and secondary decisions c. high involvement decisions and low involvement decisions d. expensive decisions and inexpensive decisions e. first purchase decisions and repeat purchase decisions

Product Involvement

Occurs when a consumer is very involved with a brand or a product category and yet has a very low level of involvement with a particular purchase of that product because of brand loyalty, time pressures, or other reasons.

a

Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate? a. problem recognition b. information search c. alternative evaluation d. post purchase evaluation e. dissonance

Purchase Involvement

The level of concern for, or intent in, the purchase process triggered by the need to consider a particular purchase.

Problem Recognition

The result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process.

a

Very high levels of purchase involvement tend to produce _____. a. extended decision making b. nominal decision making c. affective decision making d. limited decision making e. none of the above

b

What is the first stage of the consumer decision process? a. information search b. problem recognition c. alternative evaluation d. purchase e. post purchase behavior

c

Which of the following is NOT a type of consumer decision making discussed in your text? a. nominal decision making b. extended decision making c. complex decision making d. limited decision making e. all of the above are types of decision making

e

Which of the following is a concern marketing managers have related to problem recognition? a. discovering consumer problems b. developing the marketing mix to solve consumer problems c. helping consumers recognize problems d. suppressing problem recognition among consumers e. all of the above

c

Which of the following statements is FALSE regarding consumer decisions and the consumer decision process? a. The decision process model provides useful insight into all types of consumer purchases. b. Consumer decisions are frequently the result of a single problem. c. Consumer decisions are rational and functional; otherwise they do not involve decisions per se. d. Some consumer decisions result from the convergence of several problems. e. Once the decision process begins, it may evolve and become more complex with multiple goals.

b

Which type of consumer decision making does NOT include alternative evaluation? a. routine decision making b. nominal decision making c. extended decision making d. simple decision making e. limited decision making

a

Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited post purchase behavior? a. nominal decision making b. normal decision making c. limited decision making d. extended decision making e. simple decision making

c

Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events? a. latent b. manifest c. active d. inactive e. blatant

c

Which type of decision making involves internal and external search, few alternatives, simple decision rules on a few attributes, and little post purchase evaluation? a. nominal decision making b. routine decision making c. limited decision making d. partial decision making e. extended decision making

e

Which type of decision making involves recognizing a problem for which there are several possible solutions? a. nominal decision making b. normal decision making c. alternate decision making d. modified decision making e. limited decision making

d

Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement? a. routine decision b. inexpensive decision c. primary decision d. brand loyal decision e. low visibility decision

b

_____ is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process? a. alternative evaluation b. problem recognition c. information search d. purchase e. post purchase evaluation

c

Bessie is at the grocery store and is trying to remember some of the things she needs to buy. She is in the cleaning products aisle looking at the floor cleaning products. She's pretty sure she has another bottle left at home, so she doesn't purchase another. Bessie's perception of her current situation regarding this product reflects her _____. a. current state b. desired state c. actual state d. self-concept e. self-assessment

e

Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars since he is about to buy a new car. In terms of involvement, Blake is _____. a. high in product involvement; low in purchase involvement b. high in value-expressive involvement; low in product involvement c. high in product involvement; high in purchase involvement d. low in product involvement; low in purchase involvement e. low in product involvement; high in purchase involvement

c

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____. a. personal involvement b. product involvement c. purchase involvement d. enduring involvement e. activated involvement

Actual State

The way an individual perceives his or her feelings and situation to be at the present time.

Desired State

The way an individual wants to feel or be at the present time.

e

Which of the following is a type of consumer decision making discussed in your text? a. nominal decision making b. limited decision making c. extended decision making d. b and c e. a, b, and c