CSC
banner ad
If the advertising appears in a box on the page, it is usually called
search filters search filters
Many search engines allow you to restrict your search by using
results pages
Web pages that list hyperlinks to the Web pages containing text that matches your search expression
A hit
a Web page that is indexed in the search engine's database and that contains text that matches a specific search expression
Wikipedia
a Web site that hosts a community-edited set of online encyclopedias in more than a dozen different languages
A Web robot
a program that automatically searches the Web to find new Web sites and update information about old Web sites that are already in the database
specific question
a question that you can phrase easily and one for which you will recognize the answer when you find it
Page ranking
a way of grading Web pages by the number of other Web pages that link to them
natural language query interface
allows users to enter a question exactly as they would ask a person that question
A wildcard character
allows you to omit part of a search term
explanatory question
an open-ended question that can be harder to phrase; it also is difficult to determine when you find a good answer
Boolean operators
are a key part of Boolean algebra
Deep Web, hidden Web, and invisible Web
are terms for the information contained in the databases that some Web sites use to generate dynamic pages
Inbound links
are the connections or links from other pages
A precedence operator, also called an inclusion operator or a grouping operator
clarifies the grouping within a complex expression and is usually indicated by the parentheses symbols
meta tag
is HTML code that a Web page creator places in the page header for the specific purpose of informing Web robots about the content of the page
A Web search engine
is a Web site (or part of a Web site) that finds other Web pages that match a word or phrase you enter
A Web directory
is a listing of hyperlinks to Web pages that is organized into hierarchical categories
static Web page
is an HTML file that exists on a Web server computer
Boolean algebra
is the branch of mathematics and logic in which all values are reduced to one of two values
location operator, or proximity operator
lets you search for terms that appear close to each other in the text of a Web page
A paid placement
the right to have a link to your Web site appear on the search results page when a user enters as specific search term
stemming
to search for variants of keywords automatically
dead link
A hyperlink to a Web page that no longer exists or has been moved to another URL is called
full text indexing engines
Search engines that store a Web page's full contents are called
hybrid search engine directory
The combination of search engine and directory is sometimes called
parsing
The procedure of converting a natural language question into a search expression is sometimes
search expression
The word or phrase you enter in a search engine is called a
