CSIS1010 Chp. 4 Quiz

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test? A. 6 B. 4 C. 2 D. 8

D. 8

The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade. A. Increased moderately B. Decreased dramatically C. Increased dramatically D. Decreased slightly

B. Decreased dramatically

All of the following might be part of a website's middle-tier layer except: A. A mail server. B. Legacy corporate applications. C. An ad server. D. A database server.

B. Legacy corporate applications

Building which of the following is the most expensive path to creating a mobile presence? A. Mobile web app B. Native app C. Mobile website D. Hybrid HTTP

B. Native app

MySQL is which of the following? A. Web server software B. Open source database software C. Scripting language embedded in HTML documents D. Website analytics software

B. Open source database software

All of the following are simple steps for optimizing web page content except: A. Avoiding unnecessary links to other pages on the site. B. Segmenting computer servers to perform dedicated functions. C. Using more efficient graphics. D. Reducing unnecessary HTML comments.

B. Segmenting unnecessary links to other pages on the site.

The term stateless refers to the fact that: A. Web servers may maintain multiple instances of server software to handle requests. B. The server does not have to maintain an ongoing dedicated interaction with the client computer. C. No one government entity controls the Internet. D. System performance degrades as more simultaneous users require service.

B. The server does not have to maintain an ongoing dedicated interaction with the client computer

Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders? A. Multi-tier architecture B. Two-tier architecture C. Three-tier architecture D. Single-tier architecture

B. Two-tier architecture

Which of the following involves testing a site's program modules one at a time? A. Implementation testing B. Unit testing C. System testing D. Acceptance testing

B. Unit testing

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device? A. RoR B. LAMP C. Mobile first design D. AWD

D. AWD

Which of the following verifies that the business objectives of the system are in fact working? A. Implementation testing B. System testing C. Unit testing D. Acceptance testing

D. Acceptance testing

All of the following are methods of improving the processing architecture of a website except: A. Optimizing the database schema. B. Separating static content from dynamic content. C. Optimizing ASP code. D. Adding web servers.

D. Adding web servers

The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as: A. Funnel testing. B. System testing. C. Split testing. D. Benchmarking.

D. Benchmarking

All of the following are basic information requirements for a product database except: A. Inventory levels. B. Stock numbers. C. Product descriptions. D. Customer ID numbers.

D. Customer ID numbers

Which of the following cannot be used to retrieve objects from a database? A. JSP B. CGI C. ASP D. HTML

D. HTML

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser. A. VBScript B. ColdFusion C. ActiveX D. JavaScript

D. JavaScript

Which of the following typically includes a data flow diagram (DFD) to describe the flow of information for an e-commerce site? A. Physical design B. Testing plan C. Co-location plan D. Logical design

D. Logical design

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used? A. MySQL B. HTTP C. CGI D. ODBC

D. ODBC

All of the following are steps one can take to right-size a website's hardware platform and meet demands for service except: A. Scaling hardware horizontally. B. Improving processing architecture. C. Scaling hardware vertically. D. Replacing static pages with dynamically generated pages.

D. Replacing static pages with dynamically generated pages

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers? A. Offline media B. Website C. E-mail D. Social media

D. Social Media

________ are the types of information systems capabilities needed to meet business objectives. A. Information requirements B. Physical design specifications C. System design specifications D. System functionalities

D. System functionalities

All of the following are major players in hosting/co-location/cloud services except: A. GoDaddy. B. Liquid Web. C. Verio. D. WordPress.

D. WordPress

TRUE OR FALSE A multi-tier architecture typically includes only a web server and a database server.

False

TRUE OR FALSE An HTML5 app is one designed to specifically operate using a mobile device's hardware and operating system.

False

TRUE OR FALSE Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.

False

TRUE OR FALSE The web server software used has a significant impact on how a website's web pages look on a user's computer.

False

TRUE OR FALSE When developing an e-commerce presence, it is important to understand that the technology must drive the business, not the reverse.

False

Which of the following is the most commonly used server-side scripting language? A. Perl B. PHP C. Ruby on Rails D. Django

B. PHP

Which of the following details the actual hardware components to be used in a system? A. Architecture plan B. Physical design C. Logical design D. System functionalities plan

B. Physical design

Django is based on which of the following? A. Ruby on Rails B. Python C. PHP D. Perl

B. Python

Which of the following is used to process certificates and private/public key information? A. Data capture tools B. Secure Sockets Layer/Transport Layer Security C. File Transfer Protocol D. HTTP

B. Secure Sockets Layer/Transport Layer Security

A template test is a form of which type of testing? A. System testing B. Acceptance testing C. A/B testing D. Unit testing

C. A/B testing

All of the following are website design features that annoy customers except: A. Splash pages. B. Pop-under ads. C. Multi-browser functionality. D. Slow-loading pages.

C. Multi-browser functionality

In order from beginning to end, the major steps in the SDLC are: A. Systems analysis/planning; systems design; building the system; implementation; and testing. B. Systems design; testing; building the system; and implementation. C. Systems analysis/planning; systems design; building the system; testing; and implementation. D. Systems analysis/planning; implementation; building the system; and testing.

C. Systems analysis/planning; systems design; building the system; testing; and implementation.

TRUE OR FALSE Dynamic page generation makes it easier to segment markets.

True

All of the following are important factors in search engine optimization except: A. Selecting keywords and page titles. B. Encouraging other sites to link to your site. C. Adhering to privacy policies. D. Buying search engine ads.

C. Adhering to privacy policies

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server. A. JavaScript B. ColdFusion C. CGI D. VBScript

C. CGI

Which of the following technologies is used to separate the design and presentation of content from the content creation process? A. CGI B. Shopping cart C. CMS D. Proxy server

C. CMS

Offline media is typically used for all of the following marketing activities except: A. Exposure. B. Branding. C. Conversation. D. Education.

C. Conversation

Django follows the ________ programming principle. A. LAMP B. CoC C. DRY D. WYSIWYG

C. DRY

Which of the following basic system functionalities is used to display goods on a website? A. Customer database system B. Shopping cart system C. Digital catalog D. Product database

C. Digital catalog

Which of the following is an example of a CMS? A. Webtrends Analytics B. Dreamweaver CC C. Drupal D. Apache

C. Drupal

Which of the following is not a main factor in determining the overall demand on an e-commerce site? A. Number of simultaneous users in peak periods B. Whether content is dynamic or static C. File sizes of web pages being served D. Speed of legacy applications that are needed to supply data to web pages

C. File sizes of web pages being served

Which of the following is not part of the LAMP open source web development model? A. Apache B. Linux C. Microsoft IIS D. PHP

C. Microsoft IIS

TRUE OR FALSE Apache web server software works with Linux and Unix operating systems.

True

TRUE OR FALSE In general, the annual system maintenance cost will roughly parallel the development cost.

True

TRUE OR FALSE PHP is an open source, general purpose scripting language that is most frequently used in server-side Web applications to generate dynamic web page content.

True

TRUE OR FALSE Prior to the development of e-commerce, websites primarily delivered static HTML pages.

True

TRUE OR FALSE The SDLC methodology helps developers to understand the business objectives of a system and design an appropriate solution.

True

TRUE OR FALSE Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.

True

TRUE OR FALSE Using pre-built templates is typically one of the most inexpensive options when building an e-commerce site.

True

Advantages of dynamic page generation include all of the following except: A. Client-side execution of programming. B. Market segmentation. C. Lowered menu costs. D. Nearly cost-free price discrimination.

A. Client-side execution of programming

The leading web server software is: A. Microsoft Internet Information Server. B. Apache. C. Sun Solaris. D. Google Enterprise Server

B. Apache

________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce. A. Web page servers B. Application servers C. Content management servers D. Database servers

B. Application servers

The primary way a website is able to personalize the content presented to a visitor is through the use of: A. Privacy policies. B. Cookies. C. Site management tools. D. Accessibility rules.

B. Cookies

Which system functionality must your website have to be able to personalize or customize a product for a client? A. An inventory management system B. Customer on-site tracking C. An ad server D. A site tracking and reporting system

B. Customer on-site tracking

Most of the time required to maintain an e-commerce site is spent on: A. General administration and making changes and enhancements to the system. B. Changes in reports, data files, and links to backend databases. C. Debugging code. D. Responding to emergency situations.

A. General administration and making changes and enhancements to the system.

Which form of testing compares a control page with one that is very different? A. New concept test B. Template test C. Funnel test D. System test

A. New concept test

Which of the following helps you engage your customers in a conversation? A. On-site blog B. Shopping cart C. Site tracking and reporting system D. Product database

A. On-site blog

Which of the following types of application server monitors and controls access to a main web server, and implements firewall protection? A. Proxy server B. List server C. Groupware server D. Mail server

A. Proxy server

Which of the following would you use to verify that links on web pages are valid? A. Site management tools B. HTTP C. Data capture tools D. FTP

A. Site management tools

Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following? A. RESS B. RWD C. Mobile first design D. AWD

C. Mobile first design

Which of the following types of sites typically needs a high percentage of secure pages? A. Customer self-service B. Publishing/subscription C. Trading D. Web services

C. Trading