Customer Service

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Effective communication

You should communicate in an easily understood and acceptable manner. Your pronunciation and speech should be clear and precise while interacting with customers.

Professional appearance

You should present yourself professionally while communicating with customers. You should be dressed in professional attire while attending to customers. A professional appearance creates an environment conducive for business, and builds confidence in buyers.

Customer service

is how you assist customers in the process of obtaining goods and services. Good customer service leads to a pleased customer. As a result, these customers may feel inclined to purchase your product or service again. It is important to treat customers with respect. A company only exists because of its customers.

What are the ways that employees can improve customer service?

- You should remember that customers bring revenue for the company through their purchases. So, you need to be understanding toward a customer's needs. You should also be responsive and polite even with an irate customer. - You should make customers feel respected, and that you care about their needs and concerns. You should avoid keeping a customer waiting to receive an answer for a query. Also, keep away from simply passing the customer on to different sales representatives. - You should obtain regular feedback from consumers about their views on your customer service. This process can guide you to improve on your weaknesses. - You should try to stay in touch with a customer even after resolving a problem. This practice can make them feel valued. Recognizing a customer even after a transaction is over provides a personalized service level. This strategy can make a big impact on the customer. Customers may feel appreciated and inclined to return to the same place for a repeat purchase. They may also recommend your company's name to their relatives and friends, boosting your business. You should avoid interrupting a customer during a buying transaction. You should avoid blaming others for any faults in the products or services. Take initiative to resolve a problem.

What are the ways that organizations can improve customer service?

1. Organizations should research and determine customers' exact needs. They should, then, devise effective ways to achieve customer satisfaction. 2. Organizations should allocate resources judiciously. They should weigh the possible outcomes of different strategies toward elevating customer service. They should, then, invest only on those strategies that substantially contribute to customer service. For example, companies often bombard all potential customers with emails about their products. This activity may be futile because customers may ignore such emails, perceiving them as junk mail. So, it is better to customize the product offerings according to the customer's specific requirements. Then, organizations can arrange to send those customized emails to the target audience. 3. Organizations should invest adequate resources and technology to extend online services to customers. They should try to make the online shopping experience more personalized, and simple to use. 4. Employees should consistently monitor the company website, detect any malfunctioning issues, and keep the website updated. This practice also facilitates a hassle-free experience to online shoppers. Employers should equally value their internal customers (employees) as their external customers. Treating employees with care and respect increases the goodwill of a company before others. Recognition and support from employers also enhances an employee's commitment to the organization's success.

External customers

External customers are the users of products or services who do not belong to the organization. External customers buy products or services, and help generate revenue for the organization directly.

Internal customers

Internal customers are the employees of an organization. They depend on organizational support and training to perform their jobs well. An organization should equip the internal customers with the required resources. Motivated internal customers (employees) are more successful in providing superior quality service to external customers.

Extending clarification where necessary:

Wherever required, you should provide elaborate details (authorized information) of the products or services. This practice helps eliminate any doubts in the minds of consumers.

Maintaining confidentiality of personal data

While dealing with a customer, you should keep this prospective buyer's personal details private. This practice will help you develop the customer's trust.


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