Deca Test

Which of the following allows the gateway insurance group to match its agents with policyholders by aligning its agents with market potential A. Outbound telemarketing B. Mapping software C. Database software D. Inbound telemarketing

B. Mapping software

Marketing planning is an ongoing process that works best if businesses obtain input from a(n) A. industry organization B. wide range of sources C. group of researchers D. unrelated third party

B. wide range of sources

Critics claim that promotion poses an ethical dilemma because it encourages ______ attitudes in society A. Materialistic B. Inflexible C. Resourceful D. Responsive

A. Materialistic

Karen is planning to meet with an employee at 8:30 a.m., read a technical report at 10:00 a.m., have lunch with a customer at noon, and attend a product demonstration at 2:30 p.m. Karen is _________ her activities. A. Scheduling B. Prioritizing C. delegating D. identifying

A. Scheduling

Which of the following factors affects how far ahead a business needs to predict its sales A. The business's resources B. The typical information that is available C. The similarity of competitors D. The productivity of the business

A. The business's resources

Which of the following is an example of a limited warranty A. the manufacturer will replace defective parts for six months upon purchase of the product B. The seller promises that each customer will be satisfied with the product it's sells C. If the seller experiences any problems with this product, it will be fixed or replaced D. The business will refund the customers money if h/she is not happy with product performance

A. The manufacturer will replace defective parts for six months upon purchase of the product

What was the original economic intent of communism? A. The people would own everything B. The government would subsidize business C. The government would control the economy D. The people would produce only what they need

A. The people would own everything

A form of business ownership in which two or more people form and own a business is known as a A. partnership B. joint venture C. merger D. proprietorship

A. partnership

An internal source of secondary marketing information is the business's A. sales and budget figures B. Reports from government agencies C. trade association D. nearest competitors

A. sales and budget figures

A promotion that portrays a young homemaker staying at home with her family is an example of a promotion that is A. stereotyping the female B. manipulating public opinion C. deliberately deceptive D. playing on people's fears

A. stereotyping the female

Which of the following is an example of selling directly to the user A. Music shops that sell CDs and tapes to musicians B. travel agents who sells ski weekends two clients C. Doctors who offer medical attention to patients D. Boutiques that sell designer clothes to customers

C. Doctors who offer medical attention to patients

Which of the following skills does a project manager need to be able to guide or direct the actions of others in a desired manner A. Communication B. Decision making C. Leadership D. Goal Setting

C. Leadership

After greeting the customer, a salesperson should continue the selling process by attempting to A. reach closure with the customer B. reaffirm the buyer/seller relationship C. establish a relationship with the customer D. discover the customer's needs

C. establish a relationship with the customer

which of the following situations is an example of an unethical business practice in relation to product management A. issuing a recall for defective products B. using environmentally friendly materials C. implementing ongoing obsolescence strategies D. taking precautions to protect packaging

C. implementing ongoing obsolescence strategies

When conducting an external environmental analysis, businesses often focus on A. marketing goals B. previous demand C. industry growth D. financial costs

C. industry growth

An independent organization using part of its website to post letters from satisfied grocery shoppers from Publix groceries is an example of which element of the promotional mix? A. 'personal selling B. advertising C. publicity D. sales promotion

C. publicity

Which of the following are creative-thinking techniques that people use to generate product ideas A. Morphological analysis and observation B. Observation and forced analogies C. Unconscious problem solving and research D. Brainstorming and mind mapping

D. Brainstorming and mind mapping

What is a business doing when it makes sure a sufficient supply of advertised items is available for a special sale? A. arranging a method of transportation B. developing a relationship with a vendor C. Communicating information about a product D. Coordinating distribution with promotion

D. Coordinating distribution with promotion

Steve is a manager of production at the Ice-Off Company. Because his monthly bonus is based on how many ice scrappers are produced, Steve spends tome each day communicating with employees who work on the assembly line to motivate them to increase their efficiency and productivity. What management function is Steve performing? A. Controlling B. Staffing C. organizing D. Directing

D. Directing

One of the advantages to businesses using the technology of optical scanning is that is allows A. employees to maintain a secure facility B. suppliers to monitor the delivery system C. businesses to change pricing information D. customers to complete the checkout process

D. customers to complete the checkout process

The corrective action that the government might require an advertiser to take if the advertiser does not advise consumers about important facts about a product called affirmative A. briefing B. endorsement C. testimonial D. disclosure

D. disclosure

An organization of professional salespeople which requires its members to pledge to compete fairly and honorably is an example of which of the following benefits of organization membership A. expanded business contacts B. sales promotion events C. group services D. establishment of standards

D. establishment of standards

Smiling at customers and looking them in the eye is what type of communication? A. effective B. verbal C. negative D. nonverbal

D. nonverbal