Digital Marketing Chapter 8

How have mobile devices made email marketing more effective?

-The only universal application -One of the first things someone does when they go on their phone.

Onboarding emails

-Welcome offer -Invitation to connect on social media -Invitations to download mobile app -Invitation to refer friends (often for additional reward) -Reminder about welcome offer -Explanation of website features

Things within an email that can signal spam

1. All caps 2. Spammy content 3. High image/content ratio 4. Poor html coding 5. Exclamation marks4

Best Email Timing

1. B2B Business Services - During business hours 2. Retail - Evenings

Email List Segmentation

1. Past purchases 2. Past email response 3. Customer preferences (customers can request the types of emails they wish to receive at the sign up or unsubscribe pages.) 4. Demographics 5. Location 6. Device

Email Content Types

1. Retail 2. Lead generation 3. Search engines (i.e. kayak) 4. Online Media 5. Online B2B services

How many emails were sent out per day in 2015?

205 billion

True or false. Responsive design allows for your email to render to multiple devices.

True.

Triggered emails

Abandoned shopping cart or review a product recently purchased.

Why does giving breathing room in your emails important for mobile emails?

Because mobile devices don't have pinpoint accuracy of a mouse.

Why are brands fully embracing email marketing?

Because of the high ROI

True or False. Email marketing is used more to acquire customers, rather than retaining them.

False.

Is email marketing starting to die or is it still growing?

Growing

Non-Opening

If a recipient has not opened a company's email in several months, that email should be removed from the list.

Hard Bounces

Indicates the email address is fake. This email address should be removed immediately from the list.

Transactional Emails

Made a purchase but did not sign up to be on the email list.

Email Service Providers

MailChimp, Constant Contact, Vertical Response

What causes 30% of email users to unsubscribe on mobile devices?

The email doesn't render properly.

Soft Bounces

Typically indicate the email in-box is full. This email address should be removed from the list after several soft bounces in a row (typically 4 or more).