Digital Marketing for Entertainment Final HFT2563
Steve Jobs Introduced the Macintosh in this year.
1984
iPods went mass market in this many years.
2
In 1980 television AD revenue was 12 billion dollars. By 1989, it was this much.
28 Billion Dollars
When artists sign over a portion of their rights to everything connected with their work including downloads, CDs, tour revenues, T-Shirts, etc. this is called a ___ deal.
360
Although today most DVR is in the cloud, back in 2012, according to the book, regular DVRs were in this _____ % of households.
46%
According to the textbook, this is the percentage of gamers that are women. (Again, use the number only, don't write out the name of the number or type a % sign)
47%
According to the text, after work and sleep, consumers have roughly this many hours per week to spend on anything else— including entertainment. (Choose the best answer.)
60
The term "Mobile" used to refer to transportation, but today in entertainment marketing, it refers mostly to:
All of the Above (Phones, Tablets, Entertainment on the Go)
When marketing books, you'll want to ______ the author and genre together so consumers will immediately think of that author when they are looking for a book in that genre.
Brand
The current CEO of Comcast is ____ ____ .
Brian Roberts
When operators agree to take on new channels, it is known as this.
Carriage
This is the underlying challenge of entertainment marketing.
Competition
Which of the following is not one of the Four Cs of the Entertainment Industry?
Concept
Where and how a product gets delivered to you is called this. (answer must be exact, spelling counts.)
Conduit
In the entertainment industry, _____ is king.
Content
This radio term is defined as the number of unique people turned into a program or station at a given time for at least 5 minutes within a quarter of an hour. (Use only the term)
Cume
A freemium game is one that is completely free to play all content and levels.
False
American Express is extremely pushy about only advertising the benefits of their cards, caring little about the relationship between them and their customers.
False
Gaming is small compared to movie box office gross sales, yet still an important industry.
False
In radio, NRS stands for non-traditional radio stations.
False
In sports, most franchises are owned by publicly-held corporations.
False
Network TV is actually an outgrowth of the computer industry.
False
Piracy is no longer a problem in China.
False
Print newspapers are experiencing the most successful comeback in history after almost being completely destroyed by digital news outlets.
False
Sponsoring of sporting events makes up a very small amount of revenue compared to ticket (gate) sales to to these games.
False
The FTC decided it was its duty to protect the consumer and the investment of the networks.
False
The UAE is considered the only country in the Middle East that has free press.
False
The most successful animated films are made for children.
False
Travel and Tourism is the only major entertainment industry to not rely primarily on word-of-mouth for marketing purposes.
False
When Disney spends 350 million dollars on a film, it is guaranteed to be a success.
False
When introduced over a decade ago, satellite radio was touted as the next big thing that would kill traditional radio. Satellite radio went on to dominate the radio industry ten years later.
False
When watching a theatrically released film, generally the first 15-20 minutes are reserved for deep character development.
False
Which section of books is the greatest percentage sold?
Fiction
The book claims that there are 6 large movie studios, but this is no longer true, as one of these studios was acquired by another studio company and no longer exists, reducing the number to 5 large movie studios. Of the following list, which studio no longer exists independently from the others?
Fox
The go-ahead to start production is called this.
Green Light
When playing a game on your mobile device, you've probably encountered a point where you can buy something to enhance your gaming experience. This is called what?
In-App Purchasing
Globally, entertainment content breaks down with this as the highest stream of revenue.
Internet Access
The first high concept blockbuster breakthrough was this film.
Jaws
The action or business of promoting and selling products or services, including market research and advertising is called this. (answer must be exact, spelling counts.)
Marketing
Decision Making in Marketing Can be broken down into three categories. Which is not one of those categories?
Medium Decisions
This is the most central part of a DMA.
Metro
What is the ultimate report card in the entertainment world?
Money
This network holds the US Broadcasting rights to the Olympics.
NBC
The Big 4 are: (select all that apply)
NBC, CBS, FOX, ABC
Disney's movie trailers have noticeably changed over the years, as have the entire industry. What did you notice that was different from the older trailers in the newer ones? The new trailers have ______ _______ .
No Narration
OTT stands for: ____ ____ ____ . This is what it means to view programming without the use of a set top box. Streaming over the internet is just one example of this.
Over The Top
The key to marketing a travel destination is to be sure that the city you are marketing has a unique and distinctive ________.
Personality
The number one use of a smart phone while traveling is to take ______.
Photos
The entertainment industry can be defined by three Ps. Which of the following is NOT one of those Ps?
Products
Specifically, a square unique pattern of black squares or circles that is scannable by a phone's camera is called:
QR Code
The Current CEO of Disney is ____ ____ .
Robert (Bob) Iger
This sport features rapidly rising popularity in the US, thanks to it being taught early on in primary schools and it's famous status as one of the world's most highly watched sports.
Soccer
Shows that become extremely popular and have a wide national audience, like Law and Order and The Simpsons, are sold as a _____.
Strip
Which of the following is NOT one of the basic issues related to the control of entertainment content?
Subject
Kentucky Fried Chicken produced a strange summer product one year that it gave away for free. What was this product?
Sunscreen
When the book refers to "The Big 6" it relates to:
The 6 Largest Movie Studios
According to the book, this is the highest grossing Broadway Musical of all time, as of Feb. 2013.
The Lion King
In February of 2013, Netflix launched its first own show, House of Cards, a 12-chapter series dealing with skullduggery in Washington. What set the series aside from the typical launch at the time was this:
They made all 12 episodes available immediately
The current CEO of Apple is: ____ _____ .
Tim Cook
A live pause allows listeners to pause programming and listen at another time.
True
According to the video you were required to watch, Goldfish have a longer attention span than humans.
True
Amazon is an example of a market disruptor.
True
Any new media platform will eventually attract business based on sex.
True
Applications are programs.
True
Books often are the first form of media that eventually become Hollywood Blockbusters and even Theme Park Attractions.
True
Consumers have a desire to know more and have more, faster.
True
Convergence refers to multiple technologies and methods of distribution merging together to create a more direct and seamless experience.
True
Dubai has transitioned its economy towards tourism due to a depleting oil supply.
True
In tourism, we live by the mantra, "give the guests what they want, but exceed their expectations." Because of this, it's important to manage a guest's expectations using marketing that is accurate enough to portray a destination in a way that guests don't experience a "let-down" when they arrive.
True
Integrated Communication is the various tactics in the brand or company's portfolio that work together under one umbrella strategy.
True
John Wanamaker, a nineteenth-century titan of retailing (often referred to as one of the fathers of modern-day marketing) once said, "Half the money we spend on advertising is wasted. The problem is, we don't know which half."
True
KFC actually produced and gave away a sunscreen for free.
True
Las Vegas once advertised itself as a family destination.
True
Live Sporting Events are generally considered safe against "time-shifting" by consumers.
True
MPAA stands for the Motion Picture Association of America.
True
Music can alter or manipulate your emotions and state of mind.
True
Music is sometimes considered the universal or international language.
True
Netflix is an example of a Disruptive Conduit.
True
Over the top means without the use of a set-top box that delivers cable programming to your television. This is, as long as you have access to the Internet, you can stream content directly to whatever viewing device you choose to use: television, tablet, laptop, smartphone— or whatever new device might come along.
True
Shelf life refers to the amount of time a product is relevant.
True
Some Old Spice TV commercials were shot as one long extended take, with Isaiah Mustafa hoisted up with a crane and objects moved around him in real-time.
True
Specific Licensing and Sponsorship Deals with Individual Players can be risky due to a player's behavior off the field.
True
The fact that the relationship which loyal fans have developed with the program they like to watch extends to the products, services, and brands offered during the commercial breaks, is known as a halo effect.
True
The percentage of all TV-owning households that have at least one TV set in use is called "Homes Using Television" or HUT.
True
Today, this is the largest label in the music industry in terms of US Market Share.
Universal Music Group
High Concept Films exhibit all of the following characteristics except:
Unknown Stars
Social Media is the digital version of:
Word of Mouth
The biggest online marketplace for digital downloads of music is:
iTunes
