Digital Marketing Quiz 1

So now I have a primary keyword, what next?

I am going to make a page that has that word as a focus. I will usually use my homepage to target my brand keyword unless I only have one product. With multiple products I am going to make a page for each one Then, I am going to create a page that describes anything and everything about my lawn care service. I will conduct keyword research for my other services such as tree trimming and tool repair and I will repeat the process for each one.

Keyword

The word we type in a query **if it contains two or more words it is technically known as a KEYWORD PHRASE

Why are we researching keywords?

what guide our digital strategy and they are the foundation for each page of our website. Every page of our website can be considered a landing page for a keyword. the best keywords are not always going to be as obvious as a brand name or a product name. 1) find out what keywords people are searching for, 2) make sure there enough search volume, and 3) make sure we are targeting keywords that we stand a chance to rank for.

Knowledge Graph

you will generally see a carousel of cards that are related to your search query. Essentially, Google uses it technology to gather information from different sources and organizes and presents the results to you at the top of the search results in the form of cards.

RICH SNIPPETS

an enhancement to an organic search result uses structured data markup that webmasters purposely program into their websites which allows search engines to better understand what information is contained on each web page. These enhancement make the result stick out a little more in the search engine and allow the result to take up more real estate in the SERP. *ratings, price, if in stock,

Featured Snippets or Position 0:

better then position 1, where a portion of one of your pages gets featured as a featured snippet. generally show as an answer box at the top of the SERP If Google thinks it can answer a query of a user with a snippet from a page in the top 10 results, then it will highlight that snippet and present that information at the top of SERP. These include tables, lists, recipes, videos, images, etc.

You can research your keywords with

google trends, google ads, MOZ, wordtracker,

LOCAL SEARCH RESULTS

After paid results google lists brick-and-mortar businesses with physical locations, like a grocery store or doctor's office, or service-area businesses that operate throughout a certain geographic area sometimes they limit it to a 3-PACK (only showing three local websites) If you are a local business, then getting into the local 3-PACK is probably going to be your biggest priority with your online search strategy.

SERP

Search engine results page When we enter a keyword in Google and hit the enter key, we are taken to the SERP

PAID RESULTS

The first thing we see at the top of the SERP These are the two search results that say AD and these are ads that companies bought. To get listed at the top of the results page you can bid on keyword searches using a program called Google ADs overtime someone clicks on the website they get charged

Is there a place that we can tell Google what keyword we want to rank for?

no

Rich Answers:

only one possible answer, Google likes to present a rich answer at the top to save people the time of having to go to a page to find the answer. This is presented without attribution to a website as Google considers the information public domain. **NO BENEFIT FOR SEO SINCE NO ATTRIBUTE When choosing keywords stay away from keywords that could trigger a RICH ANSWER.

Organic Search Results

or NATURAL RESULTS Google is listing the website pages that it thinks are most relevant to me based on the keyword that was searched does not cost anything To stay in business, Google needs to serve people relevant results or they would stop using Google. When you hear the term search engine optimization used, it is usually in reference to getting a page of your website ranked in the organic results. In regards to SEO strategy, companies are trying to optimize their websites so they show up as high as possible in the search engine results pages. The first result is position 1 and the last result is position 10. If your page gets position 11, then you are the first result on the second page of the search results.

How do we research keywords?

understand the difference between a broad keyword and a long-tail keyword. long tail keywords have a lower competition and search volume---> easier to rank and get traffic for ex)Outdoor Shoe Store Fort Collins