Digital Marketing Quiz 2

Which of the following companies uses a transaction fee revenue model?

E*Trade

A firm's ________ describes how a firm will produce a superior return on invested capital.

Revenue model

Which of the following statements about the Web is not true?

The Web is the technology upon which the Internet is based.

_____ and _____ are typically the most identifiable aspects of a company's business model

Value proposition & revenue model

In 2018, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

almost 80%

Virtual merchants face potentially large costs for all of the following except:

building and maintaining physical stores.

All of the following are challenges for catalog merchants except:

building sophisticated order entry and fulfillment systems.

A set of planned activities designed to result in a profit in a marketplace is a(n)

business model

All of the following are advantages of online retail except:

faster delivery of goods

All of the following may lead to a competitive advantage except:

fewer products

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

high cost structures

Omni-channel online retail involves ____.

integrating web operations with physical store operations

Which of the following is not a variation of the e-tailer business model?

market creator

Which of the following is a physical place you visit in order to transact?

marketplace

The MOTO sector of the retail industry is most similar to the ________ sector.

online retail sales

All of the following are examples of business-to-business (B2B) business models except:

portals

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

social technology

Interactivity in the context of e-commerce provides which of the following functionalities?

the enabling of two-way communication between consumer and merchant

The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage startups.

true

Which of the following has the highest share of online retail sales?

virtual merchants