DMM

THE FOUR ELEMENTS OF THE ATTRACTIVE CHARACTER

1. Backstory. Every good Attractive Character has to have a backstory. It's essential if you want results. You share your backstory because you want people to see where you came from. If they can relate to where you came from, then they will want to follow you to where you are now. If they don't see the backstory, potential customers won't follow you or listen to you. You'll seem untouchable; you won't seem real to them. However, if they see that you were once in a similar situation, then they instantly identify with you and will follow you. Your story has provided a hook. You can then lay out the path, and they will want to follow that path. 2. Attractive Characters Speak in Parables. Parables are little stories, easy to remember, that illustrate a relevant point. If you've been following me for a while, you know I tell lots of stories, or parables. Here is another example of a parable I use almost every time I sell something. My college wrestling coach's name was Mark Schultz. I had just moved into the dorms and gone to my first practice where I had an awesome time meeting my teammates and the coaches. That night, there was a knock on my door. When I opened it, there stood Coach Schultz. He had brought me a videotape of his own wrestling footage. I thought that was pretty cool, but before he left, he asked me for my wallet. When I gave it to him, he opened it, took all of my money out, and handed me back an empty wallet. I was kind of confused, but too nervous to say anything. He then told me, "Russell, if I gave you that tape for free, you'd never watch it. But because you've paid for it now, you made an investment. 3. Attractive Characters Share Their Character Flaws. This next element is one that most people really struggle with sharing, but it's one of the most important ones to share because it makes you relatable and real. You need to understand that every believable, three-dimensional Attractive Character has flaws.No one wants to hear about the perfect person—because you can't relate. Yet most of us try to put on a perfect facade for our audiences, thereby alienating the real men and women we are trying to reach. Conversely, as soon as the audience knows you're not perfect, that you have character flaws, then they will start to empathize with you. They'll like you more because you are like them: not perfect. 4. Attractive Characters Harness the Power of Polarity. Another challenge people face when communicating with an audience is trying not to offend anyone. So, instead of being a relatable person, speakers become bland and stay neutral on many topics, only sharing safe things everyone will love. Instead, Attractive Characters are typically very polarizing. They share their opinions on hard matters, and they stick to their guns—no matter how many people disagree with them. They draw a line in the sand. And when they take a stand for what they believe in, they split the audience into three camps: those who agree with them, those who are neutral, and those who will disagree with them. As you start to create that polarization, it will change your "fair weather fans" into diehard fans who will follow what you say, share your message, and buy from you over and over again.

5 ways of getting client

1. Create a Local Business Alliance. Create a networking group consisting of 3-5 other people who also sell to the local businesses (or niche) that you target. For example, if you sell social media marketing management to restaurants, partner up with the person who handles their payroll, their payment processing, their P.O.S. systems, their insurance, their wine salesperson, etc. Offer 10% commission to anyone who refers a new customer with you - and pay them residually 10% on every monthly payment because they will help retain your customer as well. 2. LinkedIn Direct Outreach. Connect with business owners on LinkedIn by being valuable first. How can you help them for free, or who can you refer to them that could help them (someone in your alliance). Build the relationship, share an article or a post or a blog that you wrote with them. Add value and they will see you as someone who they can trust and work with, not just someone using their connection as a gateway to solicit them. 3. Google My Business Listing Unclaimed. Well, any business that has not claimed their listing on Google is missing out on a huge amount of customers and so can be easy sales. We can find businesses who have not yet claimed their listings by entering the following structured search term into Google: Search Google For: site:plus.google.com "Is this your business?" site:plus.google.com "manage this page" Or, combine them: site:plus.google.com "Is this your business?" "manage this page" You can also add a specific location to the search at the end of the term, and even a niche, for example: site:plus.google.com "manage this page" Chicago Bankruptcy Attorney 4. Yelp.com This strategy is particularly useful if you sell to restaurants, salons and other businesses people tend to search for using Yelp.com. Here's the Yelp search strategy to find qualified prospects: Go to Google.com and do a search exactly like this (substitute location or business type): site:yelp.com "watch video" + restaurant + dallas tx Why? Because this will pull up Yelp listings in Google of businesses that feature of Video on their Yelp listing/profile. Why is this important? Because having a video on your profile costs money, and often costs at a minimum $375/mo. to have an updated Yelp listing (on up to $1500+/mo. depending on the type of advertising package they've purchased from Yelp). What does this tell you about them? They are a qualified prospect because they are already paying for local marketing and advertising. 5. Conduct Mini-Audits. This is the "deliver value first mind-set. Business owners appreciate you taking the time to candidly show them what is and isn't working in their social media campaigns. Take the time to research a businesses local website and their social media pages and send them an outline of what they could be doing different. Telling them what isn't the same as telling them how. They will come to you for the how. They will appreciate the value of telling them what because they are probably looking for good reasons to fire their existing social media firm or person.

Bottleneck

A bottleneck is a point of congestion in a production system (such as an assembly line or a computer network) that occurs when workloads arrive too quickly for the production process to handle. The inefficiencies brought about by the bottleneck often create delays and higher production costs. The term "bottleneck" refers to the typical shape of a bottle, and the fact that the bottle's neck is the narrowest point, which is the most likely place for congestion to occur, slowing down the flow of liquid from the bottle.

ready.mobi

A free tool for developers, designers and marketers to test website performance on mobile devices.

Greenfield Investment

A green-field (also "greenfield") investment is a type of foreign direct investment (FDI) in which a parent company creates a subsidiary in a different country, building its operations from the ground up. In addition to the construction of new production facilities, these projects can also include the building of new distribution hubs, offices, and living quarters. The term "green-field investment" gets its name from the fact that the company—usually a multinational corporation (MNC)—is launching a venture from the ground up—plowing and prepping a green field. These projects are foreign direct investments—known simply as direct investments—that provide the highest degree of control for the sponsoring company.

pre frame

A pre-frame is simply the state of mind you place someone in as they enter into the next step in your sales funnel. Changing the frame of mind, the mindset, can profoundly change the answer to a question or the experience you have with someone or something. For example, if I want to ask my wife a favor, I might pre-frame her by saying, "Wow, you are looking beautiful today

following up

A soon as you send one of the perfect cold video pitches. You will have to follow up. Your chances will nearly zero if you are just hoping for one call closes! Maybe out out 100 cold video pitches you send out, only 1 or 2 will be like ok let's do this. But if you want to close 20 people per 100 videos that you send, then you have to follow up! You NEED to follow up 10-18 times to close! But nowadays in 2019 it's way harder to communicate with people. You sometimes NEED to use people around the decision-maker to be able to close them. Instead of scrolling through social media, use it to follow up with people! Do: Send some 15 second valuable videos. Send screen recordings Send them some article saying: « Saw this article, thought of you» Send them only things that can bring them more revenue or more leads When asking for a phone call, talk clearly about the agenda and the why. Say empathically something like: I would like to earn every second of our conversation, you can hang up every time. Just give me 2 minutes to explain this process, whether we work together or not, it will make you more money and more leads. Don't: When can you talk on the phone? Did you see the video? Can I have 5 minutes of your time! I am wondering when we can talk

Squeeze page

A squeeze page is a type of landing page marketers use to collect just email addresses from visitors. You persuade or "squeeze" visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.

Tactics for borrowing believability (camoflauge)

Adopt the format of the publication that an ad is being displayed in (WSJ format) Adopt phraseology. In newspapers, there is usually an issue date, a city of origin, and maybe a by line. Each of these news indicators may be picked up by a copywriter to add believability to his opening. Think Phrases that are used in the industry you are playing with. Study the format of communication that people believe in. Adopt their tone, feel, style, their sincerity. Make your ads blend in, so there is no jarring transition.

Agency Theory

Agency theory is a principle that is used to explain and resolve issues in the relationship between business principals and their agents. Most commonly, that relationship is the one between shareholders, as principals, and company executives, as agents. An agency, in broad terms, is any relationship between two parties in which one, the agent, represents the other, the principal, in day-to-day transactions. The principal or principals have hired the agent to perform a service on their behalf. Principals delegate decision-making authority to agents. Because many decisions that affect the principal financially are made by the agent, differences of opinion and even differences in priorities and interests can arise. This is sometimes referred to as the principal-agent problem. Agency theory addresses disputes that arise primarily in two key areas: A difference in goals or a difference in risk aversion. For example, company executives may decide to expand a business into new markets. This will sacrifice the short-term profitability of the company in the expectation of growth and higher earnings in the future. However, shareholders may place a priority on short-term capital growth and oppose the company decision. Another central issue often addressed by agency theory involves incompatible levels of risk tolerance between a principal and an agent. For example, shareholders in a bank may object that management has set the bar too low on loan approvals, thus taking on too great a risk of defaults. Various proponents of agency theory have proposed ways to resolve disputes between agents and principles. This is termed "reducing agency loss." Agency loss is the amount that the principal contends was lost due to the agent acting contrary to the principal's interests. Chief among these strategies is the offering of incentives to corporate managers to maximize the profits of their principals. The stock options awarded to company executives have their origin in agency theory. Other practices include tying executive compensation in part to shareholder returns. These practices have led to concerns that management will endanger long-term company growth in order to boost short-term profits and their own pay. That concern has led to yet another compensation scheme in which executive pay is partially deferred and to be determined according to long-term goals.

SOW

Always do a "SOW - Strategy/Statement of Work» instead of a proposal. It's basically a Terms & Condition/ Contract + Proposal In the Proposal part you want to have: 1. Pupose 2. Scope of Work 3. Location of Work 4. Period of Performance 5. Deliverables Schedule 6. Period of Performance 7. Applicable Standard 8. Acceptance Criteria 9. Special Requirement 10. Type of Agreement/Payment Schedule 11. Miscellaneous 12. Payment info for 15'000

Price based on value

Always price based on value! ☝️Principles: - Use Fiverr etc. fulfill and sell the service for a much higher price - Leverage your status by including „Public Speaking for a high ticket" even if you don't speak. ✅ Tasks: - Use the templates & documents from the course! - Create documents for your business - Create a presentation deck for video calls

Intermediate Good

An intermediate good is a product used to produce a final good or finished product—also referred to as a consumer good. Intermediate goods—like salt—can also be finished products, since it is consumed directly by consumers and used by producers to manufacture other food products. Intermediate goods are sold between industries for resale or the production of other goods. These goods are also called semi-finished products because they are used as inputs to become part of the finished product. There are typically three options for the use of intermediate goods. A producer may make and use their own intermediate goods. The producer may also produce the goods and then sell them, which is a highly common practice between industries. Companies buy intermediate goods for specific use in creating either a secondary intermediate product or in producing the finished good. Inevitably, all intermediate goods are either a component of the final product or are completely reconfigured during the production process.

Optin page

An optin page allow visitors of a page to opt in for or sign up for updates, news, offers, etc from a website that may eventually lead them to partake in a transactional relation. However, visitors may also opt out once they've signed up and this is the kind of thing you'll want to prevent.

Getting social proof

As soon as they tell you that you're doing something right or that they are happy about something. Immediately ask them: «Hey can you do me a favor, can you pull out your phone and do a selfie video for me where you say that? I would really appreciate it! We NEED some more clients for my agency and getting you results like that is exactly what we NEED to be documented and it inspires my team.»

How to build gradualization

Ask a question to get the readers to self-select as a member of your audience. Detailed identification- detail symptoms or problems that are your prospects reasons for desiring your product. Contradiction of present (false) beliefs (I know you think this is true, but im gonna show you how its false. Use the language of logic: This has been proven by thousands... Sound impossible? Not at all. Its actually as simple as.. Heres why.. And most important, is the fact that..

Business Continuity Planning (BCP)

Business continuity planning (BCP) is the process involved in creating a system of prevention and recovery from potential threats to a company. The plan ensures that personnel and assets are protected and are able to function quickly in the event of a disaster. The BCP is generally conceived in advance and involves input from key stakeholders and personnel. BCP involves defining any and all risks that can affect the company's operations, making it an important part of the organization's risk management strategy. Risks may include natural disasters—fire, flood, or weather-related events—and cyber-attacks. Once the risks are identified, the plan should also include: Determining how those risks will affect operations Implementing safeguards and procedures to mitigate the risks Testing procedures to ensure they work Reviewing the process to make sure that it is up to date

Canva

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. It is available on web and mobile, and integrates millions of images, fonts, templates and illustrations

transitional elements in body copy

Change in font/color Breaks like pictures or charts Bold/underline/italics

VPN Vanish

Change your IP to different locations across the world to enable you to see the results you desire from where you desire to see them from geographically without previous user behavior.

Click through rate

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

Tactics to accomplish concentration

Contrast the performance of features. Off repeated, direct, one for one contrast, exploring the performance factors of vital interests to the prospect. Show how your product is superior tangibly. Contrast how the prospect will be before and after use of the product, ideally by describing a common experience (so for a weight loss product, describe the problems that a woman goes through in trying to lose weight with other inferior products)

Copy tips

Copywriting is taking all of your experiences,knowledge,creativity and using it to sell a product. Try to sell a concept. What if Apple just marketed air pods as just standard headphones without the wire? They market their products as like an evolution to an existing product. Your style and length of copy should reflect how complex the product and industry is. Try to keep copy personal Think of copy as if you are selling someone something face to face. Take into account any questions one may have about your product and reflect that in your copy. Try to position your product as a cure, not a preventative. Americans are very reactionary relative to other countries. You have to frame your product as "you need this now", rather than "you need this for the future".

CIF vs. FOB

Cost, Insurance, and Freight (CIF) and Free on Board (FOB) are international shipping agreements used in the transportation of goods between a buyer and a seller. The specific definitions vary somewhat in every country, but, in general, both contracts specify origin and destination information that is used to determine where liability officially begins and ends, and outline the responsibilities of buyers to sellers, as well as sellers to buyers. CIF is considered a more expensive option when buying goods. FOB contracts relieve the seller of responsibility once the goods are shipped.

Buffer

Craft the perfect post for each social network, all in one place Plan and publish your content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from one simple dashboard. Plan and collaborate on your content Draft your posts, coordinate with your team, and orchestrate your social media marketing campaigns — everything that goes into crafting remarkable content

CRM

Customer relationship management (CRM) refers to the principles, practices, and guidelines that an organization follows when interacting with its customers. From the organization's point of view, this entire relationship encompasses direct interactions with customers, such as sales and service-related processes, and forecasting and analysis of customer trends and behaviors. Ultimately, CRM serves to enhance the customer's overall experience. Customer relationship management includes the principles, practices, and guidelines an organization follows when interacting with its customers. CRM is often used to refer to technology companies and systems that help manage external interactions with customers. Major areas of growth in CRM technology include software, cloud computing, and artificial intelligence.

Delivery Duty Paid

Delivered duty paid (DDP) is a delivery agreement whereby the seller assumes all of the responsibility, risk, and costs associated with transporting goods until the buyer receives or transfers them at the destination port. This agreement includes paying for shipping costs, export and import duties, insurance, and any other expenses incurred during shipping to an agreed-upon location in the buyer's country. DDP places maximum responsibility for the delivery of goods on the seller. The seller must arrange all transportation and associated costs including export clearance and customs documentation required to reach the destination port. The risks to the seller are broad and include VAT charges, bribery, and storage costs if unexpected delays occur.

Direct response vs brand

Direct Response advertising asks the customer to respond and allows you to track that response. Brand advertising is ads that gets the name of your business, products, or services out there, but you have no idea whether it is paying for itself. Brand Building won't work for 99% of businesses. Direct response makes an offer, gives a deadline, allows you to track that response.

Be honest

Don't Lie to yourself, look at the facts and reality. Flourish and prosper in all circumstances. You're gonna get a lot of no's, learn from them. Implement daily thinking time.

Economies of Scale

Economies of scale are cost advantages reaped by companies when production becomes efficient. Companies can achieve economies of scale by increasing production and lowering costs. This happens because costs are spread over a larger number of goods. Costs can be both fixed and variable. The size of the business generally matters when it comes to economies of scale. The larger the business, the more the cost savings. Economies of scale can be both internal and external. Internal economies of scale are based on management decisions, while external ones have to do with outside factors. There are several reasons why economies of scale give rise to lower per-unit costs. First, specialization of labor and more integrated technology boost production volumes. Second, lower per-unit costs can come from bulk orders from suppliers, larger advertising buys, or lower cost of capital. Third, spreading internal function costs across more units produced and sold helps to reduce costs.

Rev Gen employees

Every position you hire must be a revenue-generating income. If you pay a social media person 5K per month, they should be generating 20K. You are paying people based on the results they are going to produce. Don't spend money on people who don't generate money or time. People with more experience and proven results are going to cost more and are worth the additional cost. When you start out pay contractors on cost per-project basis. Never do a salary or hourly. Always do cost per project. That enables people to work more. So that they get paid every time they finish something. Not just for sitting around and handling whatever task you have for them to handle. Spread out the renewal payments of clients and employees over the month. You don't want to lose your liquidity on one hit every month. Spread the cashflow and payments biweekly. Take big client payments spread over the month to have a consistent cash flow. Pay people on a weekly basis when they finish projects or certain goals to keep them running faster and faster. Build a good incentive plan and give a bonus for faster work.

Feather icons

Feather is a collection of simply beautiful open source icons. Each icon is designed on a 24x24 grid with an emphasis on simplicity, consistency and readability.

Scope Leads

Finds, develops, tracks, and connects you with leads and prospects. Scope only finds leads that want your service. Only want leads that need seo? Just hit seo lacking and you will only get leads who need a better rank.

Front end sales

Front end is sales made from all of your lead generation efforts. These are the first sales you make to each customer. Back end are the subsequent sales you make to each customer as they progress through your value ladder. ... Typically your front end breaks even after all your marketing spend and costs of sale.

A fb offer

Here are the steps to follow so you can achieve the same results: Step 1: Create a MEGA Giveaway. □ This is the most important step. Brainstorm, write down 25 ideas and then poll some of your customers and ask them what would they find really valuable. The offer should be something your audience finds tremendously valuable - so valuable they'd instantly give you their email AND "tell" (by tagging and sharing with) all their friends on FB about it. In the training, referencing a restaurant, they perceive several types of "giveaways" as valuable - particularly when it comes to winning free food. Giveaway's such as a $50-100 gift card to the restaurant, Free Brunch for a Year, Free Burgers for a Year, "Win a Patio Party for 20 Friends, + Gift Card", etc. - are all relevant to the restaurant's audience. Everyone's willing to give up their email address to gain an entry in to win. And they love telling others about it which gives you organic, viral spread of your promotion, your page, and your business. It doesn't matter what type of local business you are helping, you can give away the following: o Organic Dog Food Store: Free dog food for a year o Salon - Free spa day, free haircuts for a year o Travel agency: Giveaway a free 3 Day vacation o Fitness Club: 1 Year Free Membership □ Consultants, for example, might give away a really valuable short video or video course - something more than just an ebook or a "cheat sheet" or free template. Those will get you a few new emails added to your list. Something massively valuable will build your list so fast your head will spin. Step 2: Design your Facebook Post in Canva.com - it's free and it sizes your posts for you. □ Check your image to make sure it meets the 'text vs. image' standards with Facebook's image overlay tool to see if you will get the green light to run your ad with maximum reach. Put your offer in the picture. Step 3: Sign up for Woobox.com ($30/mo) - a Facebook approved application platform to set up a "sweepstakes" for Facebook. You can do so much with Woobox to build your list, to promote your business - all on Facebook. Get to know it, it's Facebook-friendly. © 2016 Joe Soto, Revenue Inbound | RevenueInbound.com Step 4: Click on the "Create an Offer" button in Woobox and choose the Sweepstakes option and go through the wizard template - REALLY SIMPLE and FAST. Step 5: Come up with the text copy that will go on top of the image in the Facebook post. People will do what you tell them to do if the offer is compelling enough. Here are some examples from two real promotions Step 6: Complete the post with image and text, so it's now 'live.' Step 7: Boost it in Ad Manager.

Hoot suite

Hootsuite is one of many tools referred to as a "Social Media Management System" or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. You can view streams from multiple networks such as Facebook, Twitter and Google+ and post updates or reply directly. With so many networks for businesses to manage, it's no doubt Social Media Management tools have become so popular and relied upon by many companies today. If you manage the updates for your business' social networks, it's highly likely that you will have heard of Hootsuite. In a survey from monitoring tool Pingdom, Hootsuite came up as the top Social Media Management System, with over 20% of companies using it to manage their social media empires. TweetDeck was second and SocialEngage third. To see more details, see the original Pingdom post on the survey.

Gt Metrix

How fast does your website load? See how your site performs, reveal why it's slow and discover optimization opportunities.

Concentration

How to destroy alternate ways for your prospect to satisfy his desire Concentration is the careful, logical, documented process of providing ineffectual other ways of satisfying your prospects desire. By pointing out the weaknesses in the competition, emphasizing their disservice to your prospect, and then proving to him that your product gives him what he wants without them. If you can only attack another product-without showing at the same time, by comparison, how your product provides what the other lacks-- then dont say shit

Mechanization

How to verbally prove that your product does what you claim. Amount of mechanism copy that is necessary depends on the state of awareness of the target audience.

traffic you own

I want to begin our discussion with the third type of traffic listed above because it's the most important. Traffic you own is the BEST kind of traffic. It's your email list or your followers, readers, customers, etc. I call this the traffic that I "own" because I can send out an email, post a message to my followers, or make a blog post, and I will generate instant traffic. I don't have to buy it from Google or Facebook. I don't have to do any PR or SEO. This is my own distribution channel; I can send out messages anytime I want, with no new marketing costs. I can sell things to these people over and over again, and all of that money comes back as pure profit.

Identifying hyperactive buyers

IDENTIFY HYPERACTIVE BUYERS: Bumps: These are the little offers we add on to our order forms, and they have completely transformed our business. This concept is very similar to the experience you have in a grocery store checkout line. You see the candy bars, gum, and other little things that are all too easy to throw in with your order. My team does a similar thing with our order-form bumps. One-Time Offers (OTOs): After someone has purchased any of your frontend offers, you can make them a special, onetime offer. The best OTOs are products that will complement the initial purchase. Downsales: If the buyer says no to the OTO, you can downsell them with either a different product or a payment plan option on the original offer. Don't give up just because they said no to paying the full amount all at once. Often we find that up to 20% of people who say no to the special offer will say yes to a payment-plan version on a downsell. Affiliate Recommendations: These recommendations typically happen after buyers finish going through my upsale/downsale sequenece and have landed on the "thank you" page in my funnel.

Contracting to expand

In business, you have to sometimes contract to expand. Niche your brand, don't attach your brand name to everything. But if you choose the wrong audience or wrong niche it can break your business. Always focus and spread your name around this focus! Don't do everything for everyone! Productize and standardize your business. When Jeremy got more staff and more clients he started to sell everything, also things that were not aligned to his main service/focus. So he turned into an advertising agency which also turned into an agency selling funnels, email marketing, creating info products, etc. Although he served one industry it was not enough to fulfill his financial needs. Because he was delivering so many different services that were not efficient.

the soap opera sequence

In your Soap Opera Sequence, you're going to introduce your Attractive Character and build up an open-ended dramatic story that draws the reader in. There are a few different ways you can do this. For example, I've seen sequences that Andre has built out that have forty or fifty emails! I've never had the time or patience to be able to do that, so instead I built out a simple, five-day Soap Opera Sequence that I send out when someone joins my list. The key to making this sequence work (just like a soap opera) is you have to open and close loops that will drag your reader from one email to the next. Email #1: Set the Stage. This is the first email, a thank you note, that people receive the minute they sign up for your list. Email #2: Open with High Drama. Most people mistakenly start their stories at the beginning, but usually stories don't get good until the middle, so it's better to start at the good part, and then you can go back and fill in the backstory after readers are hooked. Once you have their attention with emotional drama, you're going to go back and tell them the backstory. Email #3: Epiphany. Now it's time to start bringing in the dawn. You have an epiphany. You realize something you hadn't thought of before. Maybe it's something that was right in front of you the whole time. It's the moment that everything turned around for you. Email #4: Hidden Benefits. In this email, you want to point out benefits the reader is getting by knowing you and following your plan or by using your product. You want to focus on benefits that probably aren't as obvious. Email #5: Urgency and CTA. This is usually the last email in my Soap Opera Sequence. It's NOT the last email I send people, it's just the end of my introduction. The goal is to give the reader one last push to go take action right now. You do that by adding urgency into the equation and then using a call to action (CTA).

Intensification

Intensification= Enlargement of focus on a specific set of features, benefits, part of story. Present the product and the satisfaction it gives bluntly, with a complete description of its appearance or results. Show exactly how the product delivers benefits Describe what will happen to him the first day he owns the product Show him how to test your claims Show the long term utility of a product Each new member brings a fresh perspective (Testimonials) Compare to the competition Accentuate the viewers problem, then highlight products solution Show how easy it is to get benefits Use metaphors, analogy Summarize Put your Guarantee to work

Identification

It is the desire of your prospect to define himself to the world around him. Every new role that he covets gives you one more mass desire to harness for your product. People identify with a certain set of values and traits within the context of the world around them, lean on that when writing copy. There are 2 roles, find out which roles the prospect identifies with, and think about how these roles reinforce who they are. Character roles (progressive, chic, well read) Achievement/status roles (executive, home owner, good mother) Every social role that we achieve in life is immediately translated into those possessions which we believe express that position most clearly

alexa.com

Keyword Research Competitive Website Analysis SEO Analysis Check Backlinks Target Audience Analysis

Limited Liability

Limited liability is a type of legal structure for an organization where a corporate loss will not exceed the amount invested in a partnership or limited liability company. In other words, investors' and owners' private assets are not at risk if the company fails. The limited liability feature is one of the biggest advantages of investing in publicly listed companies. While a shareholder can participate wholly in the growth of a company, his or her liability is restricted to the amount of the investment in the company, even if it subsequently goes bankrupt and has remaining debt obligations. When either an individual or a company function with limited liability this means that assets attributed to the associated individuals cannot be seized in an effort to repay debt obligations attributed to the company. Funds that were directly invested with the company, such as with the purchase of company stock, are considered assets of the company in question and can be seized in the event of insolvency.Any other assets deemed to be in the company's possession, such as real estate, equipment, and machinery, investments made in the name of the institution and any goods that have been produced but have not been sold, are also subject to seizure and liquidation. Without limited liability as a legal precedent, many investors would be reluctant to acquire equity ownership in firms, and entrepreneurs would be wary of undertaking a new venture. This is because without limited liability if the company loses more money than it has, creditors and other stakeholders could claim the investors' and owners' assets. Limited liability prevents that from occurring, and so the most that can be lost is the amount invested, with any personal assets held as off-limits.

Lucky orange

Lucky Orange is an incredible tool that lets you quickly see who is on your site and interact with them in many ways. With Lucky Orange, you can chat with visitors on your site, actually watch their mouse move around the screen and click in real time, play them back as recording, generate beautiful heat maps of clicks, mouse movements (eye tracking), and scroll depth, create quick insightful polls, and more.

emails after a lil bit

My emails switched from 100% content to 90% entertainment and just 10% content, • • • • • • • • • and my readership, opens, clicks, and sales all skyrocketed with the change. EXCEPT ... they have a purpose. The goal is to lead people back to whatever you're selling. It might be your core offer or some other product or service. It might even be someone else's product. Every story needs to relate back to something you're selling. That's the secret. That's how you make money. Soap Opera Sequence emails are set up to be an auto-responder sequence. That means after someone signs up, they get email one on the first day, then email two on the next, etc. Seinfeld emails are different. After someone has completed your SOAP series, they should be moved to a broadcast list where they will only get the Seinfeld email that you send out that day.

value ladder

One of the first things I explain to people when I start working with them is the concept of a Value Ladder, and it's the first thing you have to build out before you can start working on any sales funnel. If you look at how we structure it, you'll see that on the left hand axis we have value, and on the bottom axis we show the price (fig. 2.3). Now, on the top right hand corner of this graph, you'll see the big $ sign. This is where you want to take your client. This is where you can provide them the most value— and also charge them the most. Most companies I work with, even if they think they have a Value Ladder, really only have part of one. Almost always, I spend my time working with them on adding products and services to the front of their Value Ladders, as well as the back.

the attractive charachter

One of the reasons that Subway does so well is because it focuses marketing tactics around an Attractive Character. People trying to lose weight can relate to Jared. They understand his backstory, and they want to be like him. If this guy could lose all that weight just by eating Subway twice a day, then they can too. This same guy has been bringing in business for Subway for over fifteen years!

Open rates

Open Rate is an email marketing metrics that measures the percentage rate at which emails are opened. Though it is a general indicator of subject line effectiveness, it can be a misleading metric for online marketers.

Pre Framed bridge strategy

PRE-FRAME BRIDGE The following are the most common building blocks I use for pre-frames. Remember, the goal with a pre-frame is to warm up the prospects so they are in the correct frame of mind to be most receptive to your offer. Quizzes: To get a great pre-frame, you want to get people thinking along the samelines as the next step in the funnel. Agitate the problem your business solves for them. Use the quiz questions to help them remember how much they hate weeds in their lawn or being rejected by women. If you require people to opt-in (give you an email address) to get their quiz results, you've killed two birds with one stone. Articles: I love to use articles as a pre-frame for cold traffic coming from a banner ad. These can be articles on your website, but I find they're more effective if they appear on someone else's site. It's like a third-party endorsement. News: Anything that's news or is perceived as news commands more attention than other reading matter. If your pre-frame is attached somehow to a current news story, you'll automatically receive a bump in attention for as long as that story continues to dominate the news. Blogs: A blog post can be used to pre-frame most any topic. Videos: YouTube videos make great pre-frame material, especially for testimonials. The video should agitate the problem for the viewer or educate them on some process or idea. Again, have the video appear on someone else's channel and drive traffic there. Email: Pre-framing with email works well when you buy a solo ad or use JV partners to endorse you to their lists. No matter whose list you're mailing to, you're essentially borrowing their credibility to pre-frame you as a great person or to pre-frame your offer as a great solution. Presell Pages: Sometimes you have to educate people before you sell to them. A presell page tells a story. It's a longer article used to give background information or education that prospects might need.

Recipe for a sales letter

Page 1: Tell your story, the reason why youre doing this, and why buyers should buy. Page 2: The details, what's for sale, who you are, how much you'll save. Page 3: Offer free gift premium. A deadline. Write directly at them. Hint at coupons coming up on the last page. Page 4: A personal message reminding them how great you are, that they are your preferred customers, and not everyone is getting this offer, but they will later and then all the best stuff will be gone so they better act now. Page 5: Use P.S, P.P.S

Phase 1 of funnel: Determine Traffic Temperature

Phase #1: Determine Traffic Temperature The first phase to examine is the mindset of the traffic before it reaches your site—or, your traffic temperature. You may not ever think about it, but there are three levels of traffic that come to your website: hot, warm, and cold. Each group needs special treatment and individualized communication. Each needs to come across a different bridge to arrive at your landing page. Yes, that means you may even need three different landing pages, depending on how you're driving traffic. Hot Traffic is made up of people who already know who you are. They're on your email list, they subscribe to your podcast, they read your blog—you have an established relationship with them. Warm Traffic consists of people who don't know you, but they have a relationship with somebody you know. This is where joint venture (JV) partnerships work well. Affiliates or JV partners have relationships with their lists, and they endorse you or your offer to their subscribers. They lend their credibility to you so their followers feel comfortable checking out your offers. To achieve a positive pre-frame, the company that owned the list would add what's called a "lift letter." This was just a personal note saying something like, "Hey, I like this product. I endorse it. This company is great; you won't be sorry if you order from them." Lift letters increased ("lifted") response dramatically because the person reading it had some sort of relationship with the writer or the company giving the recommendation. One good pre-frame can make a page convert like crazy, but when you try to drive cold traffic to it, it bombs. Cold Traffic is made up of people who have no idea who you are. They don't know what you offer or whether they can trust you. These may be people you find on Facebook or who click on your pay-per-click ads

Phase 2 of funnel: Set Up the Pre-Frame Bridge

Phase #2: Set Up the Pre-Frame Bridge= A Hot Traffic Bridge is typically very short. You already have a relationship with these people, so you don't have to do a lot of credibility building or pre-framing. You can probably just send out a quick email with a link to your landing page, and that's about it. A Warm Traffic Bridge is a little longer than a hot traffic bridge, but not much. All that traffic needs is a little note of endorsement from a person they trust; then they'll be in the right frame of mind to go to the landing page. This is where the lift letter or personal email from a JV partner comes in. This bridge could be an email, but it could also be a video, article, or some other communication from the list owner, endorsing you and your product. This is a huge mistake, and I see businesses make this misstep online all the time. They talk to cold traffic in the wrong language, and nobody buys. To fix this, you need to make your offer more general. Talk in terms that cold traffic will understand. But for cold traffic, you often need a whole separate page that they go through (the bridge page) before they hit the offer page. As I just explained, this separate, pre-frame page educates people, enabling them to better appreciate the offer and making them more likely to convert. Blogs are another great way to pre-frame an offer.

Phase 3 of funnel: Qualify Subscribers

Phase #3: Qualify Subscribers The whole goal here is to take all the traffic—hot, warm, and cold— and find out who is willing to give us an email address in exchange for more information. (This is known as subscribing to a list.) If people aren't willing to give their email addresses at this point, they are highly unlikely to give me money later. Qualifying subscribers is done through an opt-in or squeeze page that offers something of value in return for contact information. This is typically the very frontend of your Value Ladder.

Phase 4 funnel: qualify buyers

Phase #4: Qualify Buyers: Notice I said you must find your potential buyers immediately after you qualify subscribers. Don't wait a day or a week. Qualify buyers right away. My early mentor Dan Kennedy taught me this golden principle: a buyer is a buyer is a buyer. If someone is willing to buy from you once, they'll continue to buy from you as long as you keep offering value. So as soon as someone fills out their name and email address and clicks the submit button, they should land on a page that offers something to buy. Offer them something of value that will hook them. It's typically a little higher up your Value Ladder, and this is where I'm usually selling my "bait," which is something your dream clients will really love. It should be priced so low that it's an absolute no-brainer for them to buy. You want to qualify every buyer on the list, so don't put up any barriers. I usually use a "free-plus-shipping" offer or something in the five to seven dollar range. The offer is extremely cheap because I want all the buyers to go for it. Once I've identified who the buyers are, then I can market to them differently. I can pick up the phone and talk to them; I can send them a postcard or add them to a separate email sequence. At this point, I have two lists: subscribers and buyers. Each list is unique and gets treated differently.

Phase 5 of funnel: Identify hyperactive buyers

Phase #5: Identify Hyperactive Buyers After you've identified the buyers, you want to identify the hyperactive buyers. These are the people who are in some kind of pain right now and will buy more than one thing at a time. So think about what you can upsell or downsell after your initial offer. If you've bought any of my products, you know I always have a chain of upsells and downsells. That's because I want to identify my hyperactive buyers

Funnel Phase 6: Age and Ascend the Relationship

Phase #6: Age and Ascend the Relationship: During this step, you want to age and ascend the relationship. Remember your Value Ladder? This is where that ladder of products and services really becomes important. If you've followed the five phases of the funnel up to here, you've already moved people through the first level or two (or three) on your Value Ladder. Now, you're going to continue to provide value and help people with whatever you offer. Allow some time to pass. How much time is up to you; whatever feels logical for your product is best. Let them dig into whatever products they've already purchased, and give them enough time to see the value you give. You're going to ascend them up the ladder over a longer period of time, eventually moving them to the very top level.

Funnel Phase 7 : Change the Selling Environment

Phase #7: Change the Selling Environment Typically, it's difficult to sell super-expensive products or services online. Not many people are going to read a sales letter and click the buy button for a fifteen thousand dollar product. Some might, but usually you have to change the selling environment if you want to sell high-ticket products. The most common ways to change the environment are to sell the pricier items over the phone, through direct mail, or at a live event or seminar.

How to Achieve Believability

Proof Statistics Testimonials Quotes from authority figures Tests Trends (social proof) Seals of approval/authority Awards won

Perfect Competition

Pure or perfect competition is a theoretical market structure in which the following criteria are met: All firms sell an identical product (the product is a "commodity" or "homogeneous"). All firms are price takers (they cannot influence the market price of their product). Market share has no influence on prices. Buyers have complete or "perfect" information—in the past, present and future—about the product being sold and the prices charged by each firm. Resources for such a labor are perfectly mobile. Firms can enter or exit the market without cost. [Important: in reality, perfect competition does not exist, but highly competitive and liquid markets for like commodities, such as oil or wheat, are the closest real-world examples.]

qualifying buyers strategy

QUALIFYING BUYERS: Free-Plus-Shipping: This is my favorite way to qualify buyers (as you'll see in Secret #13). If you create a great product and give it away for free, it is the perfect bait and gets one of your products into the hands of a new customer. Trial: A very low-cost trial offer is a great way to get people to raise their hands and tell you that they're buyers. The easiest and most popular trial is offered for one dollar. Tripwire: Tripwires are smaller offers used to get buyers in the door. They are often a "splinter" of your core product. For example, you might pull out one module or one of the training sessions and offer it for a huge discount. Self-Liquidating Offers (SLO): These types of offers are usually a little more expensive—between thirty-seven and ninety-seven dollars. Often times, with free-plus-shipping, trials, and tripwire offers, you may actually lose money initially, although through your upsells you can often break even. With a selfliquidating offer, on the other hand, the goal is to have the frontend product liquidate your ad costs so that your upsells can become pure profit. Straight Sale: This is just a regular sale of a high-ticket item, from ninetyseven to five thousand dollars or higher. It usually takes a little more selling to convert these offers, so we typically only introduce this option to people who are in our warm market or who have gone through our initial funnels.

qualifying subscribers strategy

QUALIFYING SUBSCRIBERS: Pop-Ups, But recently new types of pop-ups have been created that aren't as easily blocked, and we're finding that these pop-ups are becoming a good tool for building a list in many situations. Squeeze Page: The squeeze page is the simplest way to qualify subscribers. It was developed as a way to increase subscribers without using pop-ups. It's a simple opt-in page that requires people to give you their email addresses to get access to something on the next page. Squeeze Pop: The squeeze pop is a way to get people to join your list via a button on your blog or other web pages. When they click on that button, up pops a squeeze-page-style pop-up. If a visitor gives you their email address, they are taken to the next page. Squeeze pop buttons are great because you can place them in a ton of places, places where you traditionally wouldn't be able to get opt-ins, like articles and blog posts. Free-Plus-Shipping, Two-Step Form: This type of web form takes advantage of buyer psychology and combines the "qualify subscribers" and "qualify buyers" steps into one sequence. Step one qualifies subscribers by asking for contact information (including email addresses). Step two qualifies buyers by asking for credit card information, usually to cover shipping costs. That is how my company structures most of our free-plus-shipping offers. Free Account: Signing people up for a free account works especially well with software and membership programs. Exit Pop: An exit pop is, not surprisingly, a last-chance pop-up after people click away from your site. It asks if they're sure they really want to leave without subscribing.

why franchises succeed

Remember, although one out of three restaurants fails in the first year, only 10 percent of franchises go under in the first twelve months. Why are franchises so much more successful than independent restaurants? The answer is simple. Franchise operators put a lot of research into site selection and concept development, and they can rely on the "lessons'' learned by earlier franchises in the same chain. "

Third-Person Testimonial:

Sharing other people's successes with your products and programs provides powerful social proof. Get as many third-person testimonials from your customers, clients, and students as you can. Then sprinkle them liberally throughout your stories. Or use them as stand-alone stories and case studies.

Short Url.at

ShortURL.at is a free tool to shorten a URL or reduce a link.Use our URL Shortener to create a shortened link making it easy to remember.

Stages of Awareness and mechanization

Stage One= Name the mechanism Use when mechanism is already widely known Stage 2= Desribe the mechanism Use when the mechanism is not well known, or unknown Build a strong, quick promise-- and then follow up with the reason why you can deliver that promise First Rule of mechanism= never turn the copy about mechanism into scientific discourse. You must load it with promise, load it with emotion. Stage 3= Feature the mechanism Use when your market is highly sophisticated, when your promises sound alike, and when price competition is suicidal. Mechanism can be inside your ad, to prove your claim, or on top of your ad, elevated by the state of your market to becoming the main claim.

HOW TO REVERSE ENGINEER A SUCCESSFUL CAMPAIGN

Step #1: Where Are Your Competitors (Both Direct AND Indirect)? You have two types of competitors: direct and indirect. A direct competitor is a person or company selling something very similar to yours. In the supplement business, anyone else selling the same type of supplements is my direct competitor. There are also indirect competitors. These are people or companies selling something different than you, but to the same demographic. Step #2: What Are They Doing? There are a few products on the market that will do what I'm about to show you. At the time of my writing this book, my favorite is called SimilarWeb.com (SW). From here, I can quickly see each of the paid traffic sources that the competitor is using.

Purpose of body copy

The Purpose of Body Copy is to alter the prospects vision of reality, to create a new world. A world in which your product emerges as the fulffilment of the dominant desire that caused the person to respond to your headline.

Thinking about profit

The concept is simple: Whatever the profit is that you want to make, is the amount of money you take out first. So if you want to make 5K profit per deal, take out the 5K out first, the rest is for expenses. 10K - 5K = 5K for taxes payroll, expenses, rent etc. ✅ Tasks: - Open the following accounts in the same bank: Operations, Savings - Open the following accounts in a different bank: Taxes(no debit or credit card attached) - Open the following accounts in your personal bank: Emergency Fund, Savings, Wealth Building, Education []Use the "automated jar system" to divide your income automatically into different accounts.

Mood adaptation (camoflauge)

The first mood adaptation is understatement, eg simplicity, a lack of color or words, no superlatives, short sentences. The second mood adaptation is deadly sincerity, where the copywriter leans over backward to point out the flaws in an offer, so when the benefits are subsequently described, they'll be believed much more deeply.

5 elements that go into successful online campaign

The first step to reverse engineering existing traffic streams is understanding the five elements that go into any successful online ad campaign. 1. Demographics= When you know your demographics, you know who your target market is and where they are likely to be hanging out online. You know what sites they're on and where they get together to talk to each other. 2. Offer. The offer comes down to what you are selling and at what price point you are selling it, including your upsells and downsells. When I'm researching competitors, I go in and purchase everything they offer me. I will easily spend hundreds of dollars to study their offers and their funnels. 3. Landing Page. This is the page a person lands on right after they click on an ad, and I believe it's the most important page in your entire sales funnel. 4. Traffic Source. Where is your competitor's traffic coming from? What are the specific websites that competitor buys ads on? Is the traffic coming from banner ads or social media or email? 5. Ad Copy. This is the last element of a successful campaign. What do successful ads look like? What makes people click on the ad? What's enticing them to even look at the competitor's ad in the first place? What pictures are competitors using? What does the headline say? What does the body copy look like? Are the competitors using video?

traffic you control

The next type of traffic is traffic you control. You control traffic when you have the ability to tell it where to go. For example, if I purchase an ad on Google, I don't own that traffic (Google does), but I can control it by buying an ad and then sending those who click on that ad anywhere I want. Any kind of paid traffic is traffic you control, including the following: Email ads (solo ads, banners, links, mentions) Pay-per-click ads (Facebook, Google, Yahoo, etc.) Banner ads Native ads Affiliates and joint ventures

Redefintion

The purpose of redefinition is to redefine the drawbacks or a product, so the perceived drawbacks don't kill a sale. 3 general categories of drawback Product is too complicated Remedy this by simplifying the product In the ad copy, first talk about the prospects world, then describe a far more promising world. Finally, join the 2 worlds with your product, After the redefinition is accomplished, proceed to state how much money the prospect can savem and where he can buy the product. Product is not important enough Need to escalate the importance of the product: broaden the horizon of benefits of the product, redefine the role that the product plays in the prospects life, widen the area of reward that your product yields to the prospect- showing him that it enters into dozens of vital situations every day, paying off for him when he might least expect it. Product costs too much Problem is that the product is being compared with other products in the same field. The solution is to switch the comparison by relating the product to some other, more expensive standard- make the product cheap.

Brunsuns secret formula

The secret formula consists of four simple questions. Question #1: Who Is Your Dream Client? The first question you have to ask yourself is, Who do I actually want to work with? Question #2: Where Can You Find Them? Question #3: What Bait Will You Use to Attract Them? Question #4: What Result Do You Want To Give Them?

Affiliate

The term affiliate is used to describe the relationship between two entities wherein one owns less than a majority stake in the other's stock. Affiliations can also describe a type of relationship in which at least two different companies are subsidiaries of a larger parent company. An affiliate is determined by the degree of ownership a parent company holds in another company. Ownership is generally less than 50% of the company's stock. The term is also used in online retail. In this case, one company becomes affiliated with another in order to sell its products or services. For example, if BIG Corporation owns 40% of MID Corporation's common stock and 75% of TINY Corporation, then MID and BIG are affiliates, while TINY is a subsidiary of BIG.

Positioning expertise

The worst agency owners are those who believe they are bigger than they are positioned in reality. Don't be the guy who does random stuff. You can not think that you are an expert and then suddenly everybody thinks that you are an expert. You have to be positioned correctly to become an expert. It's all about positioning. Having or making less time available makes the time that you have available worth more. A true expert is having a lot of people taking their time and has no time. Position yourself always as someone who has no time to give out. And the time you give out is expensive because it helps people to get results. ✅ Tasks: - Create an e-mail footer - Get certified from Facebook, Google, Analytics, ManyChat etc. - Add these to your email footers. - Get PR - inc.com/verfied for 50 bucks

congregations

There are congregations for everything you can dream up—from antiques buyers to zipper collectors. Once you understand the core concept of congregations, driving traffic is incredibly easy. Not sure where your congregations are? Just go to Google and type in your keywords plus the word forum or search for groups related to your keywords on Facebook. It might take a little digging, but you'll find your target audience. Now, there are three questions you have to ask yourself to find and really tap into these congregations. QUESTION #1: WHO IS YOUR TARGET MARKET? To create hyper-targeted messages, you have to know your target market inside and out. Successful businesses get inside of the customer's mind and find out what the individual really cares about. What are their pains and passions? What do they desire? What do they think about, and what do they search for online? When you can find out those tiny details, you can search more specifically and find buyers in not-so-obvious places. QUESTION #2: WHERE IS YOUR TARGET MARKET CONGREGATING? Remember your target market is made up of real people, so you need to look at their real behavior. Where do they hang out online? Where do they spend their time? What email newsletters might they subscribe to? What blogs do they read? What Facebook groups are they a part of? Are they even on Facebook—or do they prefer Instagram? What keywords are they searching for on Google? What books are they buying on Amazon? Answering these questions can take some time and research, but it's worth taking as much time as you need to develop a clear picture of where your ideal clients are directing their attention. QUESTION #3: HOW CAN YOU GET A CUSTOMER TO LEAVE THE CONGREGATION AND CHECK OUT YOUR PAGE? You are trying to engage someone who is already checking email, Facebook, and his cell phone at the exact same time. You have to interrupt potential customers long enough for them to click on your ad and visit your website. As you start to think about what type of ads should you be placing—what they should say, what types of images they should use—I recommend going to Google images and searching for "National Enquirer headlines." You'll see hundreds of examples that you can model. If you look closely, you'll notice the magazine always uses a strange or unusual picture to grab the eye. Then it uses short, punchy headlines (usually describing something weird, unusual, or shocking) to make you curious enough to buy a copy. The images and headlines interrupt whatever you were thinking about to make you pay attention to the product, a magazine.

Different kinds of deals

There are different kinds of deals one can do: * Consulting: Mostly Fixed Amount * Revshare: No monthly or fixed cost, basically you charge nothing, only when you bring results you get money. It's no different from affiliate marketing, so don't do it. * Monthly + Revshare:

Different ways to offer service

There are different ways to offer services: * You specialist in one service and offer it to a specific industry * You specialist in one service and offer it to a lot of industries. * You take a batch of services and do it for everybody. * You take a batch of services and do it for a specific industry.

traffic i dont control

There are lots of types of traffic that I don't control, including: Social media (Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, etc.) Search traffic (search engine optimization or SEO) Guest blog traffic YouTube Guest interviews Now, just like traffic that I control, my ONLY goal with traffic that I don't control is also to turn it into traffic that I own. To do this, I try to push all traffic that I don't control back to my blog. If you visit any of my blogs, you'll notice that the top third of my blog is nothing but a glorified squeeze page. When people go there, the only real thing they can do is give me their email addresses. After they do that, they become traffic that I own, and I can put them into my communication funnels.

3 types of traffic

There are only three types of traffic: Traffic you control Traffic you don't control Traffic you OWN Once you understand how each type of traffic works and how they tie together, you will have the ability to direct the right traffic to the right offers, and convert the highest number possible into buyers and repeat clients. Your one and ONLY goal is to OWN all the traffic you can. That is how you grow your list and increase your sales.

Gradualization

This is the process of starting with the facts that your prospect is willing to accept, and leading him logically and comfortably through a gradual succession of more and more remote facts- each of which he has been prepared to accept. Need to create a stream of acceptances (this ad is talking about me) Start ad with a statement that will be immediately and entirely accepted, and then build a chain of subsequent acceptances upon this first statement.

the squeeze page

This squeeze page is a very simple page with ONE goal: to convert traffic that you control into traffic that you own. I send all of my paid traffic to a squeeze page, and when the visitors get there, they only have ONE option: give me an email address or leave.

Trello

Trello describes its product as "a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what's being worked on, who's working on what, and where something is in a process." "Unlike project management applications like Microsoft Project that target traditional project managers, Trello can be used across the organization by anyone that needs to manage projects but does not need or want a specialized - and complex - project management tool," said Castañon-Martinez. Trello draws on the principles of Kanban, a method of visualizing workflows to provide an overview of a project from start to finish. This is done using Trello's boards, lists and cards.A board will typically focus on a specific project such as launching a new website, or more process-based tasks such as on-boarding an employee. Each board contains lists which may, for example, indicate the progress of a project. Lastly, cards within the lists hold information on a specific task, and can be moved from list to list when completed.

5 headline rules

Try to get Self Interest into every headline you write.Self-interest refers to actions that elicit personal benefit. Have to incorporate the mass desire into the headlines. WHAT DO THEY WANT. If you have a new product, or a new use for an old product, be sure to promote "new" into the headline in a big way. Avoid headlines that merely provoke curiosity. Curiosity combined with "new" is good or self interest is good, but not in and of itself. The purpose of a headline is to sell consumer right then and there. Avoid headlines that paint a gloomy or negative side, try to leverage upside. Suggest in a headline that there is a quick and easy way to get what they want. Avoid scammy shit like "this will get you rich" or "this will cure your disease"

Veed

VEED is a simple but powerful online video editor, try our free video maker to add subtitle. music, trim, crop, aff effects, images, filter and so much more!

SEM Rush

Well, SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.

dentist value ladder

When I walked into the dentist office that morning, I had come in for a free teeth cleaning. And in less than an hour, I walked out paying over two thousand dollars for my whitening kit and my new retainers. This dentist had strategically taken me through a powerful process that I call a Value Ladder. First, he had created bait (free teeth cleaning) that would attract his dream client (me). Second, he provided value to me by cleaning my teeth and noticing that my teeth had become yellow. Because I had received value, I naturally wanted to move forward and get additional value from him.

OTO page

Would you like fries with that?" is a simple example of McDonald's, having gotten your main ("Front End") order and offering you a related offer to go along with it. This is known as an OTO which stands for "One Time Offer". This is also known as an "Upsell".

Spy fu

You can go to SpyFu and type in any website and see every keyword that they've ever bought on Google. You can see all their organic keywords and how those have changed over the last 10 years. You can pinpoint any sort of Google algorithm change and how that effected a website. You can also see how a company started their AdWords campaign and how they changed their ad copy and changed their keyword groups to squeeze out the highest conversion rates. Ultimately, the goal is to spy on your competitors and figure out their secrets. Often times, we get focused on like, "Well, this guy is my direct competitor across the street." Or you're at Search Engine Journal, so you might be looking at Search Engine Land. Often times, what you really want to look for are people who you admire. You want to look at the ones who are, executing well or growing fast. From your perspective, a competitor you might not think about would be, like, Wordstream or Moz or Quick Sprout, who, have really great content marketing campaigns. You might look into their content and try to find their best Evergreen content and see if you can improve upon it.

Funnel is key

You need a full range of offers. So instead of trying to convince someone to buy the most expensive offering right away, we build a funnel that will help us to do two things: Provide value to each customer at the unique level of service that he or she can afford. Make money and be profitable while identifying our dream clients who can afford our highest offer. Above the funnel is a cloud that represents all of my potential customers. At the top of my funnel is the "bait" that will attract my dream customers. Notice that this bait is also the first rung of the Value Ladder. As I start to place ads featuring my bait, potential customers will start raising their hands, and a certain percentage of those people will purchase my frontend offer. Then I will move to the next step in my funnel. Here I will introduce the next product or service in my Value Ladder. This will, of course, be something offering MORE value, while also costing more money. Unfortunately, not everyone who purchases my bait will also purchase this more expensive, high-value product, but a certain percentage of those people will. From there, I move deeper into the funnel and introduce the next product or service on my Value Ladder. Again, not everyone will buy this product, but a percentage of the clients who initially took the bait will. I will continue to do this through all the levels of my Value Ladder, and at the bottom of this funnel, a handful of people will appear who can afford—and may be willing to purchase—my high-end services. These are my dream clients, the ones I want to work with at a more intimate level.

Using PR

You want to use PR to expand your category/niche and then reap the attention that you get from the growing category. Press Releases bring attention to a category and then you advertise them to get clients. Talk about how you solve problems in this category/niche in a non-selfish way. Always talk for and about the category that your ideal client is in!

ColorZilla

for Google Chrome is an extension that assists web developers and graphic designers with color related tasks - both basic and advanced. With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. You can analyze the page and inspect a palette of its colors. You can create advanced multi-stop CSS gradients.

camoflauge

how to borrow conviction for your copy. Purpose of camouflage is to borrow believability from all the places in society where its stored up.

client principles

☝️Principles: * Set the right expectations. * Only take on clients who already have assets like, websites, photos, videos etc. * Always think about the longterm