E-Business
In what ways can a user have their files tracked?
cookies, flash cookies, beacons(bugs), apps
What are the different types of pricing strategies?
demand curve, discriminated price, free and freemium, versioning, bundling, long tail marketing
What are the different types of online advertising?
display, search, mobile messaging, sponsorship, classifieds, lead generation, email
What are the different mobile marketing tools: ad formats?
search ads, display ads, video ads, e-mail, SMS/ messaging, sponsorship
What are the mobile marketing formats?
search ads, display ads, video, messaging, email
What are the traditional online marketing and advertising tools?
search engine marketing and advertising, display ad marketing, e-mail marketing, affiliate marketing, viral marketing, lead generation marketing
What are the steps in the systems development life cycle?
system analysis/planning, system design, building the system, testing, implementation
Eight unique features of E-commerce technology
ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/ customization, social technology
What are the e-tailing business models?
virtual merchants, omni-channel, catalog merchant, manufacturer-direct
Whats the idea of e-commerce presence?
vision, mission statement, target audience, intended market space, strategic analysis, marketing matrix, development timeline, preliminary budget
What does the multi-channel marketing plan consist of?
website, traditional online marketing, social marketing, mobile marketing, offline marketing
Internet Protocols and Utility Programs
HTTP, SMTP, Post Office Protocol (PoP), FTP, Telnet
What are the E-Commerce enablers:
Hardware, Software, Cloud providers, Web Analytics
Describe the evolution of the internet
Innovation Phase, 1961-1974 (Creation of fundamental building blocks) Institutionalization Phase, 1975-1995 (Large institutions provide funding and legitimization) Commercialization Phase, 1995-present (Private corporations take over, expand Internet backbone and local service)
What Bandwidth Choices do you have?
Modem, DSL, Cable Internet, Satellite, T1, and T2
Eight key elements of Business Model:
Value proposition, Revenue Model, Competitive environment, Market opportunity (Market space hierarchy) , competitive advantage, market strategy, organizational development, management team.
Wireless access points
Wi-Fi, WiMax, Bluetooth, Internet drone access
What are the m-commerce software types?
mobile web app, mobile website, native app, hybrid app
What are the factors to consider for effective internet marketing?
more personalized, more participatory, more peer-to-peer, more communal
What are the features of a mobile device?
personal communicator and organizer, screen size and resolution, GPS location, web browser, apps, ultraportable and personal, multimedia capable
What is web server software
-Enables a computer to deliver Web pages to clients on a network that request this service by sending an HTTP request. Apache, Microsoft IIS Basic capabilities: Security services, FTP, search engine, data capture
Name the Five Primary Revenue Models:
Advertising, Subscription, Transaction fee, Sales, Affiliate
What are the different types of E-commerce
B2C, B2B, C2C, mobile e-commerce, social e-commerce, local e-commerce
Name the different types of Internet architecture
Backbone, Regional Hubs, Regional hosts, ISPs, campus networks, ISP Service levels
What are the limitations of the current internet
Bandwidth limitations (Slow peak-hour service), Quality of service limitations (Latency), Network architecture limitations (Identical requests are processed individually), Wired Internet (Copper and expensive fiber-optic cables)
What are the different business strategies for achieving superior long term growth?
Cost competition, Differentiation, Scope, focus/ market niche, customer intimacy
Major B2B Business Models:
E-Distributor, e-procurement, exchange, Private Industrial Network, ..
Major B2C Business Models:
E-tailer, Community Provider, Content Provider, Portal, Transaction broker, Market creator, Service Provider
What are the Internet and the Webs features and services:
Email, IM, Search engines, Streaming media, Cookies
What are the web 2.0 Features and Services
Online Social Networks, Blogs, Wikis, podcasting, music and video services
What are the key technology concepts:
Packet switching (Routers), TCP/IP, Client Server Architecture
E-Commerce and Firm's Value Chain Primary Activities: Secondary Activities:
Primary Activities: Inbound logistics, operations, outbound logistics, sales & marketing, After sales services Secondary Activities: Administration, HR, IS, Procurement, Finance/ Accounting
E-commerce changes industry structure by changing:
Rivalry among existing competitors, Barriers to entry, Threat of new substitute products, Strength of suppliers, Bargaining power of buyers
What is the industry value chain?
Set of activities performed by suppliers, manufacturers, distributors, wholesalers, and retailers that transform raw inputs into final products and services
Name the disruptive Technologies
Smartphones, voice over internet protocol , online newspaper,
The mobile platform: Primary Internet access is now through:
Tablets (Supplementing PCs for mobile situations) Smartphones (Disruptive technology: - Shift in processors, operating systems -38% (1.76b) of mobile phone users are smartphone users in the world)
What are the five stages in the consumer decision process?
awareness of need, search for more info, evaluation of alternatives, actual purchase decision, post purchase contact with the firm
What are the different web analytics?
awareness, engagement, interaction, purchase, loyalty and post purchase
What are the key industry strategic factors?
barriers to entry, power of suppliers, power of customers, existence of substitute products, industry value chain, nature of intra-industry competition
What are the pricing models for online ads?
barter, cost per click, cost per thousand, cost per action, hybrid, sponsorship
What does a website function to do?
establish brand identity & customer expectations, anchor the brand online, inform and educate customer & shape customer experience
What are the five steps in the social marketing process?
fan acquisition, engagement, amplification, community, brand strength(sales)
What are the major service industry groups?
finance, insurance, real estate, travel, professional services, business services, health services, educational services
What are the key firm-specific factors?
firm value chain, core competencies, synergies, technology, social and legal challenges
What are the location based marketing techniques?
geo-aware techniques, proximity marketing, location-based service marketing, mobile-based social network marketing, in-store messaging, location based app messaging
What are some location based marketing platforms?
google, facebook, twitter, apple
What are the main factors to consider when developing an e-commerce presence?
hardware, software, design, telecommunications, HR, management
How do shoppers find online vendors?
highly intentional/ goal orientated, search engines, marketplaces, specific retail site
What are the marketing tools that facebook uses?
like button, brand pages, news feed page post ads, right hand column sidebar ads, mobile ads, facebook exchange
