E-com Chapter 10
The impact of the Internet on media appears to be decreasing the total demand for media.
False
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
Videos are the fastest growing form of paid content.
True
All of the following are subscription services except:
iTunes.
Which of the following is the fastest growing online gaming audience?
mobile gamers
All of the following statements about the movie industry are true except
Internet and online distribution now make up the largest share of movie revenues.
Which of the following statements about the online newspaper audience is not true?
The people who read newspapers online tend to be less educated than those who visit YouTube
Cannibalization is a major challenge facing book publishers.
True
Internet users consume more media of all types than non-Internet users.
True
The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games
True
The publishing and entertainment industries make up the largest share of the commercial content marketplace.
True
Which of the following is not one of the factors required to charge for online content?
multiple delivery methods
Which of the following type of online content does the highest percentage of Internet users purchase or view online?
newspapers
Which of the following was the most troubled segment of the publishing industry in 2012?
newspapers
Which of the following together comprised the largest component of online paid content in 2012?
online video and mobile games
Which of the following generates the largest share of media revenues?
television
