E commerce & CRM

Ace your homework & exams now with Quizwiz!

Select all that apply Information density is the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders. E-commerce technologies help to reduce the costs associated with which of following? Multiple select question.

Information selection Communication

Select all that apply Select all the correct answer responses about personalization and customization in e-commerce.

Personalization is the ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets. Customization is the adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior.

Today's e-commerce landscape is dynamic and ever-changing. Organizations that have some (or all) of their operations involved in e-commerce need to address certain aspects of e-commerce in order to remain relevant. One key consideration in today's e-commerce landscape is M-commerce. One method businesses accomplish m-commerce is through the use of progressive _____ applications.

web

Select all that apply Which of the following are popular re-commerce companies that are operating today? More than one answer may be selected.

thredup yerdle recommerce realreal

We Are Social gathers a number of statistics about the proliferation of e-commerce across the globe. They compiled data on the percentage of global Internet users aged 16-64 that participated in e-commerce activities. According to their data, __% of Internet users aged 16-64 visited an online retail store on the web.

90

Select all of the true statements about B2G transactions.

Business-to-Government (B2G), also commonly referred to as Business-to-Administration (B2A), is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms. In B2G transactions. governmental organizations often issue a request for proposal (RFP) that outlines the goods or services needed. B2G often includes pre-negotiated contracts between a business and governmental organization.

Select all that apply Ubiquity is the ability to have a presence in many places simultaneously. E-commerce has the ability to offer products and services in many places at all times. Which of the following statements about e-commerce ubiquity are true?

Refers to the degree an organization has gained access to consumers thus increasing the likelihood of product or service adoption. Gives customers the ability to purchase products and services regardless of time or location. It is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer.

Select all that apply E-commerce has an increasing global reach. Which of the following statements about the global reach of e-commerce are true?

E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options. E-commerce allows organizations to reach consumers across the globe. Using e-commerce, organizations can reach the largest number of potential and existing customers thus increasing their global influence.

Select all that apply Select all of the following characteristics that explain information density.

Information density is the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders. Information density in e-commerce also allows for consumers to more easily find prices for goods or services that are available for sale (price transparency) and the actual costs a seller paid to acquire the goods or service (cost transparency). Organizations benefit from information density because it provides them large data sets from e-commerce activities that can be used to create effective target market strategies.

Select all that apply Key considerations of today's e-commerce landscape include which of the following? More than one answer may be selected.

Integrated shopping experiences Internet of Things (IoT) M-commerce

Select all that apply Select all the true statements about B2C transactions.

B2C e-commerce transactions occur entirely online. The Internet serves as the "physical location" and the e-commerce site serves as the portal between the consumer and the business where purchases can be made. Business-to-Consumer (B2C) e-commerce is the selling of products and services to individual consumers.

The selling of products and services to individual consumers is considered a ___ -to-Consumer transaction. This transactional model mimics in-store purchasing at brick and mortar locations, but instead of consumers having to physically visiting a store to purchases goods or services, transactions occur entirely online.

Business

Select all that apply Select all of the correct statements for user-generated content (UGC).

UGC includes posts to websites, blogs, and social media sites. UGC is online content that has been created and posted by unpaid contributors such as customers or fans of a product or service. UGC is facilitated through the use of a variety of e-commerce technologies that allow users to interact with a variety of individuals via posts in the form of images, videos, and text.

The adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior is referred to as e-commerce

customization

The type of e-commerce transaction that allows consumers to interact with government or authoritative bodies for activities such as paying taxes, securing building permits, or paying tuition at a university, is referred to as a ___-to-Administration transaction.

Consumer


Related study sets

Special Senses: Receptors, Ex: 22 General Sensation

View Set

ATI Exam 3/ NCLEX Examination Questions

View Set

Growth and development of the newborn and infant - Chapter 3 Peds

View Set

Texas Parent Taught Drivers Ed Course: ( Unit 1, Lessons 1-7 )

View Set

Nursing : Stroke, Cardiac Dysrythmias, 5555555

View Set

Prep U: Foundations 2 Exam 2- Honan

View Set

Unit 2 Egypt: Section 2 The Old Kingdom

View Set