E-Commerce - Chapter 7
encoutaging users to click a like button is an example of which step in the social marketign process
amplification
which of the folllowing involves using a variety of tools to encourage users to interact with context and brand
engagement
the ration of impressions to fans is a measure of
fan acquisition
which of the following involves using the inherent strenght of social networks to encourage visitors and fans to share their likes and comments with friends?
amplification
which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
amplify
which of the following ia na online service specially aimed at measuring the impact of Pintrest and other visual social media?
curalate
which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
dark social
which of the following is the most popular use for mobile devices?
entertainment
smartphones are the fastest growing and largest source of mobile commerce revenues
false
traditional desktop marketing has become the smallest part of all online marketing
false
the number of people exposed to pins is a measure of which of the following
fan acquisition
which of the following is the first step in the social marketing process
fan acquisition
which of the following are features of both pintrest and twitter
hashtags
which of the following is most similar to Pintrest
which of the following is not true about social marketing?
more than 50% of Twitters ad revenues are generated by desktop users
which of the following do facebook users spend the most time on
newsfeed
which of the following statements about BLE is not true?
only apple iphones can use BLE
which of the following is not true about mobile marketing
people use most of their mobile minutes while thay are on the go
which of the following statements about pintrest is not true
printrest is the only one of the major social networks that does not accept paid advertising
which of the following is another term for amplification
reach
which of the following accountd for the most mobile ad spending?
search engine advertising
which of the following refers to the number of interactions amoung members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
social density
all of the following are examples of dark social except
tweets
which of the following is a micro-blogging social network site that allows users to send and recieve 140 (now 280) character messages
companies are not permitted to collect personal information from children under the age of __________ without parental consent
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