E-Commerce M1-3
Which of the following protocols is used to send mail to a server? A) SMTP B) FTP C) HTTP D) SSL
A
________ is used to allow remote login on another computer. A) Telnet B) FTP C) HTTP D) SSL
A
________ technologies are technologies that enable the incremental improvement of products and services. A) Sustaining B) Differentiating C) Disruptive D) Commodity
A
3-Tier web architectures have 2 layers: a client/server side and a databases side. A)True B)False
B
B2B e-commerce is the largest type of e-commerce. A)True B)False
A
Real markets are imperfect. A)True B)False
A
The term latency refers to a delay that can be experienced in packet-switched networks. A)True B)False
A
The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce. A)True B)False
B
Which of the following is not an example of the bricks-and-clicks e-tailing business model? A) Walmart B) Target C) Bluefly D) Staples
C
All of the following can be considered a direct competitor of Priceline except: A) Travelocity. B) Expedia. C) Orbitz. D) ESPN.
D
A ________ refers to a competitive strategy in which firms attempt to achieve lower business process costs. A) strategy of cost competition B) scope strategy C) customer intimacy strategy D) focus/market niche strategy
A
A company's strong linkages with its customers increase switching costs. A)True B)False
A
A perfect market is one in which: A) there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production. B) one firm develops an advantage based on a factor of production that other firms cannot purchase. C) one participant in the market has more resources than the others. D) competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.
A
Google Cardboard is an example of which of the following? A) virtual reality B) artificial intelligence C) augmented reality D) chatbot
A
HTML, JavaScript: A)Front-end (User Interface) B)Middle Tier (Server) C) Back-end (Database) D) None of the above
A
HTTP/2 is supported by almost all the leading web browsers. A)True B)False
A
If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would: A) enable individual customization of the product by consumers. B) implement a strategy of commoditization. C) adopt a strategy of cost competition. D) develop a scope strategy to compete within a narrower market segment.
A
In a hybrid cloud computing model, firms use their own infrastructure for their most essential core activities. A)True B)False
A
SaaS and PaaS providers can typically provide services at lower costs through scale economies. A)True B)False
A
Scale economies are efficiencies that result from increasing the size of the business. A)True B)False
A
Slow followers are sometimes more successful than first movers. A)True B)False
A
The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage startups. A)True B)False
A
The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon. A)True B)False
A
The fact that e-commerce is conducted based on universal standards decreases search costs for consumers. A) True B) False
A
Unfair competitive advantages occur when: A) one competitor has an advantage that others cannot purchase. B) market middlemen are displaced. C) information is equally distributed and transaction costs are low. D) firms are able to gather monopoly profits.
A
A value proposition defines how a company's product or service will generate revenue for the firm. A)True B)False
B
A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n): A) incubator. B) angel investor. C) venture capital investor. D) crowdfunder.
B
Amazon Web Services is an example of a private cloud. A)True B)False
B
JSP, ASP, PHP: A)Front-end (User Interface) B)Middle Tier (Server) C) Back-end (Database) D) None of the above
B
On-demand service companies are characterized by the free sharing of resources between the company and consumers. A)True B)False
B
The existence of many competitors in any one market segment may indicate: A) an untapped market niche. B) the market is saturated. C) no one firm has differentiated itself within that market. D) a market that has already been tried without success.
B
The financial services, travel services, and job placement services industries typically use the ________ business model. A) community provider B) transaction broker C) market creator D) e-tailer
B
The layer of Internet architecture that ties the applications to the communications network and includes security and authentication services is called the: A) Network Technology Substrate layer. B) Middleware Services layer. C) Transport Services and Representation Standards layer. D) Applications layer.
B
What type of Internet access technology are Google and Facebook hoping to use to provide Internet access to remote parts of the world? A) Bluetooth B) drones C) WLANs D) EDI
B
Which element of the business model refers to the presence of substitute products in the market? A) value proposition B) competitive environment C) competitive advantage D) market opportunity
B
Which of the following are Amazon's primary value propositions? A) personalization and customization B) selection and convenience C) reduction of price discovery cost D) management of product delivery
B
Which of the following is an example of an on-demand service company? A) YouTube B) Airbnb C) Tumblr D) Facebook
B
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular? A) e-commerce B) The Web C) social networks D) mobile apps
B
All of the following are examples of social networks except: A) Instagram. B) Twitter. C) Y Combinator. D) Pinterest.
C
Organizations that typically provide an array of services to startup companies along with a small amount of funding are referred to as: A) angel investors. B) crowdfunders. C) incubators. D) venture capital investors.
C
Portals primarily generate revenue in all of the following ways except: A) charging advertisers for ad placement. B) collecting transaction fees. C) sales of goods. D) charging subscription fees.
C
The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called: A) routing. B) the Transmission Control Protocol. C) packet switching. D) the File Transfer Protocol.
C
Which of the following factors is not a significant influence on a company's competitive environment? A) how many competitors are active B) what the market share of each competitor is C) the availability of supportive organizational structures D) how competitors price their products
C
Which of the following features of e-commerce technology is related to the concept of network externalities? A) richness B) interactivity C) universal standards D) information density
C
Which of the following is a characteristic of e-commerce during the Invention period? A) mobile technology B) earnings and profit emphasis C) disintermediation D) extensive government surveillance
C
Which of the following is a characteristic of the Consolidation phase of e-commerce? A) predominance of pure online strategies B) emphasis on revenue growth versus profits C) brand extension and strengthening becomes more important than creating new brands D) shift to a technology-driven approach
C
Which of the following is another name for a revenue model? A) business model B) business strategy C) financial model D) financial statements
C
Which of the following is not a community provider? A) LinkedIn B) Facebook C) Blue Nile D) Pinterest
C
Which of the following is not a variation of the e-tailer business model? A) bricks-and-clicks B) virtual merchant C) market creator D) manufacturer-direct
C
Which of the following is not considered a portal? A) Yahoo B) MSN C) Amazon D) AOL
C
Which of the following is the core communications protocol for the Internet? A) Telnet B) FTP C) TCP/IP D) TLS
C
Which of the following statements is not true? A) Information asymmetries are continually being introduced by merchants and marketers. B) Intermediaries have not disappeared. C) Overall transaction costs have dropped dramatically. D) Brands remain very important in e-commerce.
C
________ is defined by company using its competitive advantage to gain in surrounding markets. A) Market strategy B) Differentiation C) Leverage D) Focus
C
________ was the first truly large-scale digitally enabled transaction system in the B2C arena. A) Telex B) The Baxter Healthcare system C) The French Minitel D) Eelectronic Data Interchange (EDI)
C
he Seam is an example of a(n): A) private industrial network. B) exchange. C) industry consortium. D) e-distributor.
C
A ________ marketplace supplies products and services of interest to particular industries. A) perfect B) differentiated C) horizontal D) vertical
D
All of the following are examples of Web 2.0 sites and applications except: A) photo-sharing sites. B) blogs. C) wikis. D) auction sites.
D
All of the following are examples of business-to-business (B2B) business models except: A) e-distributors. B) e-procurement. C) exchanges. D) portals.
D
All of the following use an advertising revenue model except: A) Facebook. B) Yahoo. C) Google. D) Walmart.
D
The fundamental building blocks of the Internet were realized in actual hardware and software. B) Personal computers were invented. C) The Domain Name System was introduced. D) NSF privatized the operation of the Internet's backbone.
D
Which of the following does not use a subscription revenue model? A) Apple Music B) eHarmony C) Ancestry D) Twitter
D
Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture? A) fiber optics B) Wi-Fi C) IPv6 D) client/server computing
D
Which of the following uses a subscription-based sales revenue model? A) Yahoo B) eBay C) MyPoints D) Dollar Shave Club
D
You could expect to find all of the following services in a web server software package except: A) security services. B) FTP. C) search engine. D) an RSS aggregator.
D
________ is a model of computing in computer processing, storage, software, and other services which are provided as a shared pool of virtualized resources over the Internet. A) Client/server computing B) P2P computing C) Mobile computing D) Cloud computing
D
Above all, e-commerce is a ________ phenomenon. A) technology driven B) finance-driven C) sociological D) government-driven
A
Business-to-consumer (B2C) e-commerce in the United States: A) grew at double-digit rates between 2010 and 2018. B) has less revenue than C2C e-commerce. C) now constitutes over 50% of the overall U.S. retail market. D) is growing more slowly as it confronts its own fundamental limitations.
A
Which of the following statements about cloud computing is not true? A) A public cloud is typically used by companies with stringent privacy and security requirements. B) Dropbox is an example of a public cloud. C) Hybrid clouds offer both public and private cloud options. D) A private cloud may be hosted internally or externally.
A
Which of the following statements about the Web is not true? A) The Web is the technology upon which the Internet is based. B) The Web was the original "killer app." C) The Web provides access to pages written in Hypertext Markup Language. D) The Web is both a communications infrastructure and an information storage system.
A
________ is a utility program that allows you to check the connection between your client and a TCP/IP network. A) Ping B) Telnet C) Tracert D) Finger
A
Price dispersion has been eliminated in e-commerce A)True B)False
B
The first web browser to make it possible to view documents on the Web with colored background, images, and animations was: A) Netscape Navigator. B) Mosaic. C) Mozilla. D) Internet Explorer
B
The world's online population was estimated to be around ________ in 2018. A) 360 million B) 3.6 billion C) 36 billion D) 360 billion
B
Which of the following companies uses a transaction fee revenue model? A) Yahoo B) E*Trade C) Twitter D) Birchbox
B
Which of the following is an example of an e-commerce first mover that failed? A) Etsy B) eToys C) eBay D) E*Trade
B
Which of the following is not one of the basic technological foundations of the Internet? A) client/server computing B) FTP C) TCP/IP D) packet switching
B
Which of the following statements is not true? A) No single academic perspective dominates research about e-commerce. B) Economists take a purely technical approach to e-commerce. C) There are two primary approaches to e-commerce: behavioral and technical. D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.
B
Which of the following uses a subscription revenue model for books? A) Spotify B) Amazon Kindle Unlimited C) Rhapsody D) Pandora
B
In which year can e-commerce be said to have begun? A) 1983 B) 1985 C) 1995 D) 2001
C
Innovative entrepreneurs and their business firms that destroy existing business models are referred to as: A) crowdfunders. B) venture capitalists. C) disruptors. D) angel investors.
C
A strategy designed to compete within a narrow market or product segment is called a ________ strategy. A) scope B) differentiation C) commoditization D) focus
D
All of the following were visions of e-commerce expressed during the early years of e-commerce except: A) a nearly perfect information marketspace. B) friction-free commerce. C) disintermediation. D) fast follower advantage.
D
Which business application is associated with the technological development of local area networks and client/server computing? A) transaction automation (e.g., payroll) B) desktop automation (e.g., word processing) C) industrial system automation (e.g., supply chain management) D) workgroup automation (e.g., document sharing)
D
Which of the following is a platform for B2B e-commerce? A) Airbnb B) Facebook C) Groupon D) Go2Paper
D
Which type of investor typically becomes interested in a startup company after it has begun generating revenue? A) incubators B) angel investors C) crowdfunders D) venture capital investors
D
All of the following are platforms for C2C e-commerce except: A) Walmart B) Facebook Marketplace C) Craigslist D) Etsy
A
The major technologies used with wireless local area networks are: A) Wi-Fi and Bluetooth. B) Wi-Fi and WiMax. C) Bluetooth and 3G. D) WiMax and 3G.
A
IMAP is the Internet protocol used by a browser to transfer web pages. A)True B)False
B
Which of the following can be considered synonymous with the term e-commerce? A) e-business B) digital commerce C) the Internet D) the Web
B
Ariba is an example of a(n)________. A) e-distributor B) portal C) e-procurement firm D) Industry consortium
C
eBay uses all of the following business models except: A) B2C market creator. B) C2C market creator. C) content provider. D) e-commerce infrastructure provider.
C
A(n) ________ allows users to easily add and edit content on a web page. A) wiki B) podcast C) blog D) RSS feed
A
All of the following can be considered a precursor to e-commerce except: A) the development of the smartphone. B) Baxter Healthcare's PC-based remote order entry system. C) the French Minitel. D) the development of Electronic Data Interchange standards
A
All of the following statements about e-commerce in the United States in 2018 are true except: A) social e-commerce generated more revenue than mobile e-commerce. B) mobile advertising accounted for over 70% of all digital advertising spending. C) on-demand service firms fueled the growth of local e-commerce. D) growth rates for retail e-commerce were higher in the Middle East than in the United States.
A
E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers or customers. A) True B) False
A
E-commerce can be defined as: A) digitally enabled commercial transactions between and among organizations and individuals. B) the use of digital technologies in a firm's daily activities. C) the digital enablement of transactions and processes within an organization. D) any electronically based organizational activity that supports a firm's market exchanges.
A
E-commerce has increased price competition in many markets. A)True B)False
A
E-commerce technologies provide a unique, many-to-many model of mass communication. A)True B)False
A
Each database understands its query language and converts each submitted query to server-readable form and executes it to retrieve results. A)True B)False
A
FTP is the protocol that permits users to transfer files from a server to their client computer, and vice versa. A)True B)False
A
In general, the key to becoming a successful content provider is to: A) own the content being provided. B) own the technology by which content is created, presented, and distributed. C) provide online content for free. D) provide other services as well as online content
A
In the ________ business model, a web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices. A) market creator B) community provider C) e-tailer D) portal
A
In the address http://www.company.com/clients.html, which of the following is the top-level domain? A) .com B) company.com C) www D) http
A
Information asymmetries enable some firms to have an edge over others. A)True B)False
A
Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes. A)True B)False
A
Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior. A)True B)False
A
Stickiness is an important attribute for which of the following revenue models? A) advertising revenue model B) subscription revenue model C) transaction fee revenue model D) affiliate revenue model
A
The Internet is a worldwide system of computer networks. A)True B)False
A
The ________ helps define the overall structure of the Internet. A) IAB B) IESG C) W3C D) ITU
A
The basic value proposition of community providers is: A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. B) they offer consumers valuable, convenient, time-saving, and low-cost alternatives to traditional service providers. C) they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. D) they increase customers' productivity by helping them get things done faster and more cheaply.
A
The early years of e-commerce were driven by all of the following factors except: A) an emphasis on exploiting traditional distribution channels. B) a huge infusion of venture capital funds. C) an emphasis on quickly achieving very high market visibility. D) visions of profiting from new technology
A
The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called: A) VoIP. B) IPTP. C) VTP. D) IP.
A
The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment. A)True B)False
A
What is the primary revenue model for an e-distributor? A) sales B) transaction fee C) advertising D) subscription
A
Which of the following IEEE standards provide for high-speed short-range Wi-Fi? A) 802.11ad B) 802.11ay C) 802.11ah D) 802.11af
A
Which of the following are specialized computers that transmit message parcels along available Internet communication paths and on to their destinations? A) routers B) Web servers C) IP servers D) packet servers
A
Which of the following best describes the early years of e-commerce? A) They were a technological success but a mixed business success. B) They were a technological success but a business failure. C) They were a technological failure but a business success. D) They were a mixed technological and business success.
A
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time? A) global reach B) richness C) interactivity D) personalization
A
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? A) richness B) ubiquity C) information density D) personalization
A
Which of the following gives a business model the most credibility with outside investors? A) the firm's management team B) the firm's value proposition C) the firm's market opportunity D) the firm's market strategy
A
Which of the following is an example of e-business? A) Amazon's inventory control system B) the Amazon.com website C) an Amazon mobile app D) Amazon's Pinterest page
A
Which of the following is an unfair competitive advantage? A) brand name B) access to global markets C) lower product prices D) superior technology
A
Which of the following is not a concern about IoT? A) the falling cost of sensors B) interoperability C) security D) privacy
A
Which of the following is not true about the mobile platform? A) Most smartphones use Intel chips. B) Smartphones and tablet computers are the primary means to access the Internet, both in the United States and worldwide. C) Most smartphones use either Google's Android or Apple's iOS operating systems. D) Smartphones use flash memory chips.
A
Which of the following refers to any disparity in relevant market information among parties in a transaction? A) information asymmetry B) unfair competitive advantage C) imperfect competition D) dynamic pricing
A
Which of the following refers to the complexity and content of a message? A) richness B) reach C) information density D) interactivity
A
A firm's ________ describes how a firm will produce a superior return on invested capital. A) value proposition B) revenue model C) market strategy D) competitive advantage
B
A private cloud is operated for the benefit of multiple firms. A)True B)False
B
All of the following are business models employed in the online music industry except: A) subscription. B) peer-to-peer streaming. C) download-and-own. D) cloud streaming.
B
All of the following are issues facing Pinterest except: A) copyright infringement. B) inability to retain users. C) spam. D) scams.
B
All of the following statements about mobile apps are true except: A) mobile apps have usurped television as the most popular entertainment medium. B) iOS apps are cross-platform, open-source applications. C) over 200 billion apps have been downloaded from the Apple App Store. D) almost all the top 100 brands have a presence in at least one of the major app stores.
B
During which phase of the development of the Internet was the Domain Name System (DNS) introduced? A) commercialization phase B) institutional phase C) innovation phase D) consolidation phase
B
First movers often fail because: A) their competitive advantage is unfair. B) they lack complementary resources needed to sustain their advantages. C) they are operating in a perfect market. D) they fail to leverage their competitive assets.
B
In 2018, about ________ of Americans accessed the Internet solely via a mobile device. A) 8% B) 16% C) 28% D) 34%
B
In 2018, the overall retail market in the United States was estimated to be about: A) $53 trillion. B) $5.3 trillion. C) $530 billion. D) $53 billion.
B
In the subscription revenue model, a company primarily generates income from the display of ads. A)True B)False
B
Over the past decade, the number of exchanges has: A) greatly increased. B) diminished sharply. C) stayed about the same. D) increased slowly but steadily.
B
Price transparency refers to the ease with which consumers can find out what merchants pay for products. A)True B)False
B
Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2018-2019. A)True B)False
B
Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers. A)True B)False
B
The Internet Layer of TCP/IP is responsible for which of the following? A) placing packets on and receiving them from the network medium B) addressing, packaging, and routing messages C) providing communication with the application by acknowledging and sequencing the packets to and from the application D) providing a variety of applications with the ability to access the services of the lower layers
B
The Internet has shown similar growth patterns as other electronic technologies of the past. A)True B)False
B
The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry. A)True B)False
B
The address used by a browser to identify the location of content on the Web is called: A)a domain name. B)a uniform resource locator. C)an IP address. D)a file path.
B
The backbone of the Internet is formed by: A) Internet Exchange Points (IXPs). B) Tier 1 ISPs. C) Network Access Points (NAPs). D) Metropolitan Area Exchanges (MAEs).
B
The term e-commerce refers to the digital enabling of business processes both inside and outside the firm. A) True B) False
B
Ubiquity increases the cognitive energy required to transact in a marketspace. A)True B) False
B
Universal standards make price discovery more costly, slower, and less accurate. A)True B)False
B
Where does TLS operate within TCP/IP? A) between the Internet Layer and the Transport Layer B) between the Transport Layer and the Application Layer C) between the Network Interface Layer and the Transport Layer D) between the Internet Layer and the Application Layer
B
Which of the following is a physical place you visit in order to transact? A) marketspace B) marketplace C) social network D) the Internet
B
Which of the following is an example of a company using the content provider model? A) Priceline B) Netflix C) Dell D) eBay
B
Which of the following is not a major business trend in e-commerce in 2018-2019? A) Mobile e-commerce continues to grow. B) Retail e-commerce revenues exceed B2B e-commerce revenues for the first time. C) On-demand service companies garner multibillion-dollar valuations. D) Social e-commerce continues to grow.
B
Which of the following is not a primary activity in a firm value chain? A) outbound logistics B) finance/accounting C) operations D) after-sales service
B
Which of the following is not an element of friction-free commerce? A) Information is equally distributed. B) Transaction costs are high. C) Prices can be dynamically adjusted to reflect actual demand. D) Unfair competitive advantages are eliminated.
B
Which of the following is not true about the use of apps? A) Users spend nearly 90% of their smartphone app minutes using their top five apps. B) Users still spend less time using apps than they do using desktops or mobile websites. C) Apps are easier to control and monetize than websites. D) Users typically use about 20 different apps per month.
B
Which of the following is the best definition of transaction cost? A) the expense of changing national or regional prices B) the cost of participating in a market C) the cost of finding suitable products in the market D) the cost merchants pay to bring their goods to market
B
Which of the following may offer its customers value chain management software? A) e-distributors B) e-procurement companies C) exchanges D) community providers
B
Which of the following protocols enables the exchange of routing information among different autonomous systems on the Internet? A) HTTP B) BGP C) FTP D) SMTP
B
Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers? A) network effect B) disintermediation C) friction-free commerce D) first mover advantage
B
Which of the following statements about the mobile platform is not true? A) Over 91% of Americans used a mobile device to access the Internet at least some of the time in 2018. B) Over 220 Americans used tablet computer apps in 2018. C) M-commerce purchases were expected to reach almost $280 billion in 2018. D) The time U.S. adults spend using mobile apps accounts for over 60% of total digital minutes spent.
B
________ and ________ are typically the most easily identifiable aspects of a company's business model. A) Market strategy; market opportunity B) Value proposition; revenue model C) Competitive advantage; competitive environment D) Revenue model; market opportunity
B
A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system. A) value chain B) value system C) value web D) business strategy
C
All of the following are major social trends in e-commerce in 2018-2019 except for: A) concerns about the flood of temporary, poorly paid jobs without benefits being generated by on-demand service companies. B) concerns over commercial and governmental privacy invasion. C) concerns about the U.S. Supreme Court ruling that online businesses do not need to collect state sales tax. D) concerns about the increasing market dominance of Facebook, Amazon, and Google.
C
All of the following may lead to a competitive advantage except: A) less expensive suppliers. B) better employees. C) fewer products. D) superior products.
C
Amazon Business is an example of which of the following business models? A) B2B service provider B) exchange C) e-distributor D) industry consortia
C
During which period of time did the Institutionalization phase of Internet development take place? A) 1950-1960 B) 1961-1974 C) 1975-1995 D) 1995-through the present
C
E-commerce is available just about everywhere and anytime. This is known as: A) richness. B) information density. C) ubiquity. D) reach.
C
SQL, DBMS functions: A)Front-end (User Interface) B)Middle Tier (Server) C) Back-end (Database) D) None of the above
C
TCP/IP operates in which layer of Internet architecture? A) Network Technology Substrate layer B) Middleware Services layer C) Transport Services and Representation Standards layer D) Applications layer
C
The Transport Layer of TCP/IP is responsible for which of the following? A) placing packets on and receiving them from the network medium B) addressing, packaging, and routing messages C) providing communication with the application by acknowledging and sequencing the packets to and from the application D) providing a variety of applications with the ability to access the services of the lower layers
C
The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following? A) subscription costs B) fixed costs C) menu costs D) variable cost
C
The early years of e-commerce are considered: A) the most promising time in history for the successful implementation of first mover advantages. B) an economist's dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted. C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year. D) a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.
C
The total number of users or customers an e-commerce business can obtain is a measure of which of the following? A) ubiquity B) interactivity C) reach D) information density
C
Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service? A) advertising revenue model B) subscription revenue model C) freemium strategy D) premium strategy
C
Which of the following is not a key element of an elevator pitch? A) exit strategy B) growth metrics C) legal structure D) market opportunity
C
Which of the following is not a unique feature of e-commerce technology? A) interactivity B) social technology C) information asymmetry D) richness
C
Which of the following statements about Foursquare is not true? A) Foursquare combines a social network business model with location-based technology. B) Foursquare initially struggled to find profitability. C) The growth in Foursquare's revenue since 2015 has been driven primarily by significant increases in the numbers of users of its Swarm app. D) Foursquare's users are typically amenable to having their location tracked and their data collected, since tracking users' location is the express purpose of the app.
C
Which of the following statements about fiber-optic cable is not true? A) It transmits more data at faster speeds than coaxial or twisted pair cable. B) It is thinner and lighter than coaxial or twisted pair cable. C) Most U.S. homes have fiber connections. D) Long-haul fiber optic networks are typically owned by firms referred to as Tier I ISPs.
C
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? A) Marketing messages had little richness. B) The smaller the audience reached, the less rich the message. C) The larger the audience reached, the less rich the message. D) Richness was unrelated to reach.
C
Which of the following was the most popular web browser as of August 2018? A) Internet Explorer B) Safari C) Chrome D) Firefox
C
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship? A) consumer-to-consumer (C2C) B) social e-commerce C) mobile e-commerce D) business-to-business (B2B)
C
A ________ specifically details how you plan to find customers and to sell your product. A) sales analysis B) business plan C) competitive strategy D) market strategy
D
All of the following are involved in the effort to create standards for IoT except: A) AllSeen Alliance. B) Industrial Internet Consortium. C) Open Connectivity Foundation. D) W3C.
D
All of the following can be considered a direct or indirect competitor of Amazon except: A) eBay. B) Apple's iTunes Store. C) Walmart. D) Priceline.
D
All of the following can be considered examples of the market creator business model except: A) eBay. B) Priceline. C) Uber. D) Twitter.
D
All of the following statements about HTML5 are true except: A) HTML5 has become the de facto web page development standard. B) HTML5 is an important tool for both response web design and adaptive web delivery. C) HTML5 apps work just like web pages. D) HTML5 stores page content into mobile device hardware rather loading into the browser from a web server.
D
In 2018, there were more than ________ Internet hosts. A) 1 million B) 10 million C) 100 million D) 1 billion
D
Interactivity in the context of e-commerce provides which of the following functionalities? A) the ability to physically touch and manipulate a product B) complexity and content of a message C) the ability of consumers to create and distribute content D) the enabling of two-way communication between consumer and merchant
D
It is estimated that by 2022, the size of the B2B market will reach: A) $730 million. B) $7.3 billion. C) $730 billion. D) $7.3 trillion.
D
The Web runs in which layer of Internet architecture? A) Network Technology Substrate layer B) Middleware Services layer C) Transport Services and Representation Standards layer D) Applications layer
D
The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices. A) Internet Engineering Steering Group (IESG) B) World Wide Web Consortium (W3C) C) Internet Engineering Task Force (IETF) D) Internet Society (ISOC)
D
The concept behind document formatting had its roots in which of the following? A) XML B) SGML C) HTML D) GML
D
When talking about the physical elements of the Internet, the term redundancy refers to: A) transmitting multiple copies of a single packet to safeguard against data loss. B) the use of tiered high-speed switching computers to connect the backbone to regional and local networks. C) delays in messages caused by the uneven flow of information through the network. D) multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs.
D
Which element of the business model addresses what a firm provides that other firms do not and cannot? A) competitive environment B) competitive advantage C) market strategy D) value proposition
D
Which of the following describes the basic web policy of large firms during the Invention period? A) Integrate social networks and the mobile platform with website marketing. B) Emphasize the necessity for the Web to generate profits. C) Use the Web to sell complex goods and services online. D) Maintain a basic, static website depicting the firm's brand.
D
Which of the following features of e-commerce technology allows users to participate in the creation of online content? A) ubiquity B) global reach C) information density D) social technology
D
Which of the following is a characteristic of the Reinvention phase of e-commerce? A) massive proliferation of dot-com start-ups B) widespread adoption of broadband networks C) rapid growth of search engine advertising D) expansion of e-commerce to include services as well as goods
D
Which of the following is a leading platform for social e-commerce? A) Amazon B) eBay C) Wikipedia D) Facebook
D
Which of the following is a utility program that allows you to track the path of a message you send from your client to a remote computer on the Internet? A) Telnet B) Ping C) IMAP D) Tracert
D
Which of the following is an example of the affiliate revenue model? A) Scribd B) eBay C) L.L. Bean D) MyPoints
D
Which of the following is an important societal issue related to e-commerce? A) consumer behavior B) value webs C) cloud computing D) intellectual property
D
Which of the following is not a basic type of cloud computing service? A)IaaS B)PaaS C)SaaS D)FiOS
D
Which of the following is not a characteristic of a perfect competitive market? A) Price, cost, and quality information are equally distributed. B) A nearly infinite set of suppliers compete against one another. C) Customers have access to all relevant information worldwide. D) It is highly regulated.
D
Which of the following is not a major technology trend in e-commerce in 2018-2019? A) Mobile messaging services are now used by almost two-thirds of smartphone users. B) Firms are turning to business analytics to make sense out of big data. C) Smart speakers provide an additional platform for e-commerce. D) Growth of the Internet of Things slows down.
D
Which of the following is not true regarding e-commerce today? A) Economists' visions of a friction-free market have not been realized. B) Consumers are less price-sensitive than expected. C) There remains considerable persistent price dispersion. D) The market middlemen disappeared.
D
Which of the following organizations coordinates the Internet's systems of unique identifiers, such as IP addresses and top-level domain systems? A) IETF B) IAB C) W3C D) ICANN
D
Which of the following refers to the practice of researching a product online before purchasing it at a physical store? A) zooming B) grazing C) showrooming D) webrooming
D