E-Commerce Quizzes #2
A good business website will have
-Clicking on website ad will lead directly to the product in the ad -Include a call to action -Use videos to increase engagement -Include high quality photos of the products
Which of the following are features that a good business website should have:
-Make you site easy to navigate -Provide relevant and useful content -Offer transparency and build trust
Ads placed on the search network can be displayed on
-web sites that partner with Google -google search results -google shopping
What evidence does Allocca offer to demonstrate the growth of online video?
48 hours of video are added to YouTube every minute
Short Answer: What is meant by the term "social media" ?
A definition for the term "social media" is websites or applications that people can use to create and/or share content about anything they want for social networking. Social media ranges from many different things and they all come in different versions and styles. Some are picture, video, or writing oriented. along with many other details. It is a way for people to connect and share the things they want on a wide platform.
Google's PPC advertising system is called _____.
AdWords
An ad group is a collection of _____ by a specific advertiser
Ads
_____ generates the major chunk of Google's revenue.
Advertising
Which of the following is a benefit of using Adwords. Select all that apply
Any business can use adwords, measurable results, control of budget
What company cause the downfall of Odeo?
Apple
In what city is SXSW held?
Austin
Your keyword is 'black shoes' and you add the negative keyword '-sports.' Your ad will not appear if the search term is _____.
Black shoes for sports
Which of the following is not a factor in determining Ad quality
Brand impression
A viral marketing campaign should
Create something that people want to share. Use social media to ensure that content is easy to share Remove all barriers to participation.
Short Answer: What is crowdfunding?
Crowdfunding is the process of raising money from a crowd of people typically through the internet or social media. In other words, it is basically like fundraising but only online. There are many ways to do this on the internet now and it makes it an easy way to collect money. This money is normally raised for a project, venture, a special cause, etc.
Short Answer: Explain how crowdsourcing can be used by a company or organization
Crowdsourcing is a way for companies and organizations to implement new ideas. Companies invite the public to present innovative ideas for their products and in return the public gets a portion of the income from that product. Using the public (crowd) as a source can be a great thing for a business. It is useful for companies because sometimes they can get stuck and are not able to come up with ideas that others can therefore, working together is a great process.
Increasing the quality score for a ad will...
Decrease the amount the advertiser will have to paid for the ad
The Google network is divided into two board areas the search network and the ___ network
Display
Who started Blogger ?
Evan Williams
Ad rank is determined by dividing the bid by the quality score
False
Crowdsourcing can about only after the development of the internet
False
Crowdsourcing only became available with the internet.
False
Information is more likely to be shared if it's not part of story
False
Only companies with big advertising budgets can use google adwords
False
Since the limit on text messages is 160 characters, twitter decided to limit itself to 140 characters so the last twenty characters could be used for advertising
False
Threadless employees thousands of t-shirt artists
False
Using Google Adwords will increase a company's ranking in the organic search results.
False
In a google auction advertisers only have to paid when their ad is shown
False (clicked not shown)
What company brought Blogger?
To make a successful auction the interests of which parties must be reconciled
Google, advertiser, user
When an ad appears on a SERP for given keyword search this is called a(n)
Impression
Which of the following terms refers to multiword key words used in search engines?
Key Phrase
Which of the following is an advantage of PPC advertising?
Low set up cost
A good landing page should
Minimum popups, be transparent about the nature of the business, and load quickly
Which of the following is an example of online search comparison engine?
Nexttag.com
The point Allocca's trying to make with the Yosemite video is:
One or two tweets from the right person can drive amazing amounts of traffic
_____ is most common advertising system offered by search engines.
PPC Advertising
Which of the following is a major disadvantage of PPC advertising?
PPC advertising demands regular monitoring.
An ad "extension" can include
Phone number, call button, business location, more links
In _____ match, your advertisement will appear only for search terms that have your keywords in them, in the same order, though other words may also be in the search term.
Phrase
Odeo was originally founded as a ________ company
Podcasting
Which of the following people is Not a founder of twitter.
Steve Jobs
According to Allocca, the main difference between 20th and 21st century entertainment media is:
The 21st century media audience produces as well as consumes
A blog is a Web site where entries (blog posts) are typically displayed in reverse chronological order.
True
A reputation management company can tries to suppress negative customer postings
True
According to Allocca, the main difference between 20th and 21st century entertainment media is that the 21st century media audience are producers as well as consumers
True
Ad rank = bid * quality score
True
Adwords uses keywords to decide which ads to show.
True
Crowdfunding is used to raise money from people
True
Crowdsourcing can be used to support collaboration and communication between distributed groups of people
True
Every time a query is made on google an auction is run.
True
Feedback from social media sites helps drive both future businesses as well as marketing strategies
True
For corporate blogs, it is important to outline a strategy and establish guidelines before starting the blog, especially as there will most likely be a number of contributors.
True
Google Adwords Express and Google Partners can be used to manage online advertising campaigns
True
Google Network is the term for all the places Adwords ads can appear
True
Google's Adwords Express manages business's automatically
True
Increasing the quality score of your ad will have no impact on the cost of your ad
True
Marketers can also use social networks to identify how users are perceiving or interacting with their brand and open up new avenues of communication with them.
True
People are more likely to share information that has practical value
True
Reviews that customers place on review sites, blogs, and other web spaces are called user generated content (UGC)
True
Social currency is the idea that people talk about things that make themselves look good.
True
Social media allows people to recommend to each other
True
Social networking refers to the forming and substantiating of online social networks for communities of people.
True
Tastemakers bring ideas (videos) to a larger audiences
True
The advertisers in a google ad auction have to pay the bid amount of the next highest bidder, not their bid.
True
The display network uses visuals and rich media to match ads to websites with content related to the target audience of the advertiser
True
The position of the ad on the SERP is determined by the ad rank
True
The price a winning pays is P(1)= (b2*q2)/q1
True
The two main factors that determine if an ad will appear are bid and quality score
True
Threadless uses social media to connect to its customers
True
Triggers are cues in the environment that cause us to talk about related ideas (e..g, peanut butter ....)
True
Twitter "took-off" at SXSW
True
Using crowdsourcing to rise money for a project, investment, or company is called crowdfunding.
True
Viral Marketing is a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the internet.
True
The "Friend Dispatch System" was the original name for what company
The process by which search engines display Web sites so that the most relevant Web sites appear on the top is termed _____. Group of answer choices
Web site ranking
Content network refers to _____.
Web sites other than search engines that display PPC advertisements
What percentage of Youtube videos go viral?
a tiny percentage
A company decides to publish its advertisement for a broad match of the key terms provided. This means_____.
advertisement will appear for all search terms that contain the keywords in any order, as well as some variations of the keywords
A phrase match means _____.
advertisement will appear only for search terms that have the keywords in them, in the same order, though other words may also be in the search term.
A search network includes _____.
all the search engines that use a particular platform
Tastemakers .......
bring ideas (e.g. videos) to a larger audience
Remixing videos
enables viewers to participate
Unexpectedness can
help a video go viral
Which of the following is part of cultural cartography that is presented in the video
humor identify this helps me connect to another person helps you learn makes me feel
Which person (in the videos) create the STEPPS framework to explain why content goes viral
jonah berger
A quality score has the following components
land page quality relevance click through rate
At the SXSW festival social media is used to:
monitor changes and developments at the festival handle real time requests from attendees
Crowdsourcing can be used to:
post work that needs to be done ask for a solution to a problem finding and organizing knowledge get opinions and feedback
How did Twitter originally plan to make money?
promotion (marketing) tweets
Jack Dorsey wanted to develop software to:
send and dispatch messages instantly
Who defines the popularity of "new media"
the audience
Which of the following is not true about the SXSW festival
the music at the festival is limited to new indie
For an exact match, _____.
the words should be in order and without any other terms in the query
Which of the following is NOT a reason Allocca offers for videos going viral.
they make ppl laugh
Which of the following is not true about Threadless
they used kickstarter to rise they initial funding
Google display network allows advertisers to select ___________ of their ads
topics placements & audiences
What is Kevin Allocca's cool-sounding job?
trends manager at youtube
Social Currency is sharable information that makes us look good to those around us.
true
Viral marketing campaigns are unpredictable,
true
