elaboration likelihood model

Practically speaking, ELM suggests that the persuader should:

Consider carefully whether the audience is motivated and able to elaborate on the message.

ELM falls most short of which criterion for a good objective theory?

Hypotheses that can be tested.

Nilsen considers persuasive speech to be ethical to the extent that it:

Maximizes people's ability to exercise free choice.

When you try to persuade Billy to use Snapchat, he scrutinizes the facts you give him. Even though he was initially opposed to Snapchat, he seems interested in analyzing the app without bias, letting the facts take him wherever they might lead. What kind of elaboration is Billy using?

Objective elaboration.

To achieve the "triple crown" of interpersonal influence, the change must persist over time, predict future behavior, and:

Resist counterpersuasion.

According to ELM, the credibility of the speaker tends to:

Serve as a peripheral cue.

In the elaboration likelihood model, an argument with claims that generate favorable thoughts is considered a:

Strong argument.

Senate candidate Suzy Johnson is speaking passionately about gun laws. Dan is listening. He owns a rifle store in town. How is Dan most likely to process Suzy's message?

Through the central route.

In which of the following cases is a person likely to experience no change in attitude?

When the person processes the message peripherally, and peripheral cues are absent.

No matter what you tell your friend Alan, he just won't use Snapchat. Even when you present your best arguments, he simply points out the disadvantages of Snapchat. He's made up his mind and he seems resolved that nothing will change it. What kind of elaboration is Alan using?

biased elaboration

"We've always done it that way" is a peripheral route cue based on:

consistency

Even if someone is motivated to process a message through the central route, they may not do so because: A. They are distracted. B. They are tired. C. They are drunk. D. All of the above.

d

A basic assumption of the elaboration likelihood model is that people lack motivation to hold correct attitudes.

false

As Petty and Cacioppo have worked to refine the theory, ELM has become simpler over time.

false

If someone is motivated to process a message through the central route, they will certainly process it through the central route.

false

Some factors, like the mood of the listener, always function as peripheral cues.

false

When processed through the central route, a weak argument leads to a weak positive change in attitude.

false

Zoe enjoys puzzle games in her spare time, as well as reading carefully through philosophical books and thinking deeply about their claims. According to the elaboration likelihood model, Zoe probably has a high level of:

need for cognition

"You owe me" is a peripheral route cue based on:

reciprocation

"Quick, before they're gone!" is a peripheral route cue based on:

scarcity

The peripheral route is similar to which roadway term?

shortcut

ELM falls most clearly in which communication theory tradition?

socio-psychological

The central route and the peripheral route are located in:

the listener's mind

Which of the following provides the best brief definition of "elaboration"?

thinking carefully

ELM claims that strong arguments always rely on objective logic.

true

ELM scholars measure need for cognition using a survey.

true

Penner and Fritzsche studied willingness to help those with AIDS after basketball superstar Magic Johnson's diagnosis in the early 1990s. This study found that attitude changes from peripheral cues are less permanent than changes arising from central route processing.

true

Philosophers and rhetoricians have compared the process of persuasion to romantic courtship.

true

The peripheral route suggests people often accept messages without actively thinking about them.

true

Polly is watching a commercial for the local Happy Burger fast food restaurant. The commercial is really funny! Assuming Polly processes it peripherally, what's the best-case scenario for Happy Burger regarding her attitude toward the restaurant?

weak attitude change in favor of the restaurant