Email Marketing
When Was The First Email Sent?
1970's
What Is The Ideal Length Of A Subject Line?
41-50 characters
What Is The Average Width Of An Email?
600 pixels
When Sending Email You Can Segment Contacts By Their Buyer Personas. What Is A Buyer Persona?
A buyer persona is a semi-fictional representation of your ideal customer.
To Help You Track The Health Of Your Database, You'll Typically Want To Have A Few Segments That Help You Monitor That Health. What Is One Example Of A Segment To Track Health?
A segment that tracks all ineligible contacts
Fill In The Blank: ________ Will Give You The Number For Each Email Recipient Sample Size That Will Help Yield Conclusive Results.
A significance test calculator
What Is The Definition Of An Email Marketing Strategy?
A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
Sending The Right Email Requires Tactical Aspects. Which Of These Are Tactical Aspects Of Sending The Right Email?
All of the above
You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?
All of the above
Which Of The Following Is NOT A Step In Creating Tests For Your Marketing Emails?
Analyze your whole email marketing strategy performance.
How Many Contacts Do You Need On Your List To Run An A/B Test?
At least 1,000
What Does AIDA Stand For?
Attention, interest, desire, action
A Lead Views A Specific Page On Your Website, Say, Your Case Study Page. You Then Send Targeted Follow-Up Content Like One Of Your More Popular Case Studies. This Is An Example Of What Type Of Email?
Behavioral
You're Looking To Send An Email To Three Different Lists Of Contacts. You've Created Each Segmented List Based Off Where Those Contacts Are In Their Research Process With Your Company. What Type Of Lists Have You Created?
Buyer's journey lists
When Using A Significance Test Calculator, What Is The "Margin Of Error" Called?
Confidence interval
What Does It Mean To Create An Inbound Email Marketing Strategy?
Create a human, helpful, and customer-driven conversation and experience.
You Received An Email This Morning Where The Content Didn't Align With The Subject Or The Context In Which You Were Receiving It. It Was A Jarring Experience Fo
Creating the right email by bringing content and context together
Before Emailing Any Contacts In Your Database, What Question Do You Need To Ask Yourself Or Your Team?
Do we have permission?
A Computer Program That Allows You To Access And Manage Your Email Is The Definition Of What?
Email client
How Can Email Marketing Fuel Your Overall Inbound Strategy? Email Marketing Certification
Email marketing syncs closely to your CRM.
As An Inbound Professional You Might Be Sending Many Different Types Of Emails, Even One-To-One Communication Emails. What Will You Need To Send One-To-Many Emails?
Email service provider
What Is Graymail?
Email you technically opted in to receive but do not really want.
The Number Of Valid Email Addresses That Accepted Your Company's Message Is The Definition Of What Metric?
Emails delivered
True Or False? Your Email Outline Is The Actual Template You'll Use For Every Email.
False
You Can Use Your Database And Contact Management Strategy To Do A Few Things: See The Whole Picture Of Every Contact, Organize Contacts To Keep A Healthy Database At All Times, And What Else?
Integrate your contact information with other tools you use.
If You Have An Offer That's Targeted Towards Your Leads In Your Database And Wouldn't Provide As Much Value To Your Customers, What Could You Segment By To Send Only To Your Leads?
Lifecycle stage
Software With The Goal Of Automating Your Marketing Actions Is The Definition Of What?
Marketing automation
What Is The The Last Step Of Running Effective Lead Nurturing Campaigns?
Measuring and improving
In An Interview With The HubSpot Partner Campaign Creators, What Did They Say Is One Of The Most Important Parts Of Their Lead Nurturing Strategy?
Patience
What Are The Two Buckets That Your Post-Send Metrics Fall Into?
Positive and negative
There Are Three Types Of Metrics You Want To Analyze And Track. Two Of Them Are Individual Email Metrics And Whole Marketing Channel Metrics. What Is The Third?
Return on investment
What Helps To Ensure You Deliver The Right Email To The Right Person?
Segmentation
Segmentation Is An Important Piece Of Your Inbound Email Marketing Strategy. What Does Segmentation Primarily Help You Do?
Send the right person the right message at the right time.
Using The Data You Have On Each Of Your Contacts—Such As When They Open, Click, And Convert—And Scheduling Your Emails To Send When Your Contacts Are Mostly Likely To Engage With Your Email Is The Definition Of What?
Send time personalization
Having An Understanding Of What You're Trying To Achieve Is The Most Important Part Of Creating High-Performing Emails. What Theme Does This Correlate To?
Setting a goal
By Adding The Following Copy To Your Email, What Are You Doing For Your Contacts? "Thanks For Subscribing To My Blog. I'm Thrilled To Have You Here! You'll Be Receiving Updates From Me On How To Send Better Emails On A Monthly Basis, But If You're Looking To Update Your Email Preferences, You Can Do So Anytime Here. Invite Your Team Members To Subscribe Because When We Learn Together, We Grow Together."
Setting expectations
When Planning An Effective Lead Nurturing Campaign, What Is The First Step That You Should Take As An Inbound Professional?
Setting goals
What Is The Definition Of A Conversion?
The completion of a desired action
What Is The Definition Of Analysis?
The detailed examination of anything complex in order to understand its nature or to determine its essential features.
What Is One Common Cause Of Low Click-Through Rates?
The email is trying to do too many things.
What Is The Definition Of Email Deliverability?
The measurement and understanding of how successful a sender is at getting their marketing email into people's inboxes
What Are The Two Key Actions To Look At When Optimizing Each Part Your Email?
The open and the click
Each Year Your Contacts Database Will Decay, So To Successfully Cater To The Needs And Interests Of Your Contacts, What Do You Need To Begin With?
The right contacts in your database
When Creating Your Overall Lead Nurturing Strategy, What Is Something You Want To Keep In Mind And Make A Part Of Your Strategy?
Treating your contacts the way you want to be treated and showing them value
True Or False? Any Email Marketing Vender Of Value Will Not Allow You To Send To A Purchased List.
True
True Or False? Are There Three Levels Of Opting In Types?
True
True Or False? Creating A Consistent Learning Experience Is A Step In Outlining The Design Of Your Marketing Emails.
True
True Or False? Email Deliverability Is The Measurement And Understanding Of How Successful A Sender Is At Getting Their Marketing Email Into People's Inboxes.
True
True Or False? This An Example Of Timeliness Within Lead Nurturing: "A Contact Downloads A Piece Of Content On 'The Best Ways To Create Subject Lines For Email Newsletters.' You And Your Company Send A Follow-Up Piece Of Content That Builds Off That Subject, Such As A Blog Post On How To Write Effective Email Copy."
True
True Or False? When You Take A Specific Action On A Website Around A Certain Topic, And An Email Is Triggered To You That Follows Up With Additional Educational Content Around That Topic, This Is An Example Of Sending The Right Email.
True
True Or False? You Want To Strive For A Very Little Drop Off Between The Number Of People You Sent To And The Number Of People You Were Able To Successfully Deliver To.
True
Using An A/B Test, What Can You Test With Your Marketing Emails?
Variations of your email
When Looking To Send Email To Your Contacts You Need To Collect What _______ To Help Build The Trust You Need To Create Lasting Relationships With Your Contacts.
Verifiable permission
What Is The First Question You Should Ask Yourself When Testing Your Marketing Emails?
Why am I running this test?
Through Sources, Permissions, And Expectations, You're Taking A Close Look At The Contacts Lists That You're Sending Email To. This Will Help You ______.
build trust
Fill In The Blank: Inbound Is The Happy Marriage Between___________.
context and content
The Significance Of Segmentation, The Power Of Personalization, And The Impact Of Data-Driven Analysis Are The Three Pillars Of An _________.
effective email marketing strategy.
Fill In The Blank: Return On Investment Is Used In Many Aspects Of Your Inbound Strategy. In Your Email Marketing Strategy, It Is Defined As The Overall Return Your ________.
email campaigns bring in from your business' initial investment.
Fill In The Blank: Connecting The Different Stages Of The Buyer's Journey With The Content You're Sending Is An Example Of ____________.
relevancy
Fill In The Blank: Consistent Analysis Helps You Discover _________.
trends
