Email Marketing
Which of these is NOT an example of a wireframe?
A mirrored cylinder An inverted triangle, zig zag, and F pattern are all common wireframes for orienting your email design.
What is an ESP?
An email marketing software that also provides delivery infrastructure
Which of the following is an example of personalization layered with segmentation?
A pet supply company contacting customers residing in cold climate zip codes with a discount on dog sweaters and their dog's first name in the copy.
Which of the following are important for effective email design?
Consistency Aesthetics Inclusivity *All of the above*
The likelihood an email sent is going to land in the primary inbox' is the definition for which term?
Deliverability - Deliverability isn't only about an email being delivered, but the chances the recipient will notice and then interact with it.
True or false? Your segmentation strategy does not rely on the industry you're in.
False - Customers in different industries have different relevant grouping patterns.
True or false? Noncompliance with regulations such as the GDPR and CAN-SPAM can lead to fines, but will not affect your sender reputation with service providers.
False - Noncompliance with the GDPR and CAN-SPAM can negatively impact your sender reputation and/or result in financial ramifications.
Why is it important that you have an intentional graymail strategy?
Graymail is the mail to contacts that have provided consent but have stopped engaging therefore this strategy protects your deliverability, allowing you to pinpoint unengaged contacts which is a signal to ISPs.
Which of the following examples demonstrates a way to bolster your segmentation strategy by integrating your contact management and email service provider?
In your real estate company, create a segment based on those who have opened your newsletter about new homeownership and who are listed as under the age 35 in your CRM.
What makes email a unique platform?
It's a push channel. Email is the platform that allows you to choose the instances in which you reach your customers.
_____ is how brands use data to create unique emails for each person on their email list.
Personalization
Which phase of email marketing does selecting your ESP fit into?
Preparing
True or false? Your email design can impact your deliverability.
True
True or false? Sending marketing emails that fall under the category of unacceptable consent, can cause more of your brand's messages to be filtered as spam.
True - Sending emails without forms of acceptable consent can negatively affect your sender reputation and can lead to your messages being filtered as spam.
Imagine you are creating an email for your email marketing campaign. You've used a high color contrast color palette that fits your brand guidelines, included a call to action, four font styles, and mobile-friendly design. Which of these components is NOT considered an email design best practice?
Using at least four font styles. A best practice for email design is avoiding using too many fonts, ensuring the ones you use follow your brand guidelines.
Segmentation is about your ______.
Who — Strategy is about your why, but segmentation is about your who — the groups and/or individuals you need to attract to reach your goal.
What is the benefit of using automation in your email marketing strategy?
You don't have to manually do repetitive tasks. You can respond to your contacts immediately according to certain interactions. You can bring intentionality to your email marketing infrastructure. *All of the above*
