Email Marketing Certification
Which of these is NOT an example of a wireframe?
A mirrored cylinder
Which of the following is an example of personalization layered with segmentation?
A pet supply company contacting customers residing in cold climate zip codes with a discount on dog sweaters and their dog's first name in the copy.
What is A/B testing?
A testing method that involves comparing two versions of a marketing material to determine which performs better
Which phase of email marketing does selecting your ESP fit into?
Preparing
True or false? Your segmentation strategy does not rely on the industry you're in.
false
True or false? Sending marketing emails that fall under the category of unacceptable consent, can cause more of your brand's messages to be filtered as spam.
true
Segmentation is about your ______.
who. Strategy is about your why, but segmentation is about your who — the groups and/or individuals you need to attract to reach your goal.
Strategy is about your______.
why.
What is the benefit of using automation in your email marketing strategy?
All of the above. Automation assists in streamlining productivity and efficiency, relieving manual labor, and allowing you to plan intentional touch points throughout your overall email marketing strategy.
Which of the following are important for effective email design?
All of the above. Consistency, aesthetics, and inclusivity are all important for impactful email design, and don't forget to always preview your emails!
What is NOT something that engaging your analytics can help with?
Bypassing Apple's Mail Privacy Protection feature
Which of the following is NOT a step for applying email analytics to your email marketing strategy?
Create a new subscriber list
'The likelihood an email sent is going to land in the primary inbox' is the definition for which term?
Deliverability
What is the first step when conducting an A/B test for email marketing?
Determine your goal
What is an ESP?
ESP stands for "email service provider." It's email marketing software that contains the tools you need to reach your target audience's inbox.
Why is it important that you have an intentional graymail strategy?
Graymail is the mail to contacts that have provided consent but have stopped engaging therefore this strategy protects your deliverability, allowing you to pinpoint unengaged contacts which is a signal to ISPs.
Which of the following examples demonstrates a way to bolster your segmentation strategy by integrating your contact management and email service provider?
In your real estate company, create a segment based on those who have opened your newsletter about new homeownership and who are listed as under the age 35 in your CRM.
Why is it recommended to test one variable at a time in an A/B test?
It allows you to isolate the effect of each variable.
What makes email a unique platform?
It's a push channel. Email is the platform that allows you to choose the instances in which you reach your customers.
_____ is how brands use data to create unique emails for each person on their email list.
Personalization
What is send time optimization?
The process of determining the best time to send your emails to contacts for maximizing engagement
True or false? Your email design can impact your deliverability.
True
Select all that apply. Which of the following qualify as notable actions in email marketing?
Unsubscribe rates Conversion rates Open rates
Imagine you are creating an email for your email marketing campaign. You've used a high color contrast color palette that fits your brand guidelines, included a call to action, four font styles, and mobile-friendly design. Which of these components is NOT considered an email design best practice?
Using at least four font styles
What is the term for the personality that your brand takes on as a result of its collective communications?
Your brand voice
Analyze the following example. Your conversion rate for the last email you sent is 1.5%, while the overall campaign conversion rate is 3%, and the industry benchmark is 1%. Which of the following statements is true?
Your overall campaign's conversion rate is performing significantly better than the industry benchmark, and your last email is an outlier to your general work, though still above the general standard.
Fill in the blank: Personalization in copy______.
can be used in the subject line, preview text, and body through personalization tokens and contextual content
True or false? Noncompliance with regulations such as the GDPR and CAN-SPAM can lead to fines, but will not affect your sender reputation with service providers.
false
True or false? Relying on buzzwords is best practice for effective email copywriting.
false
True or false? You should only have your CTA in one place in your email.
false
