ENGL 101: Chapters 1 & 2
Exigence
an issue, problem, or situation that causes or prompts someone to write or speak; the catalyst that causes someone to react
Ethos
character; trustworthiness of the rhetor
Pathos
emotional connection with the audience; tone
rhetorical appeals
ethos, pathos, logos
means of communication
genre, modality, medium, circulation
medium
how a message is conveyed
sociocultural context
how a piece of literature is viewed today versus how it was viewed 100 years ago; how thoughts and feelings change through time
rhetorical action
how someone reacts to exigence
practical intelligence, a virtuous character, good will
how to build ethos
Logos
rhetor's logic or reason
Rhetorical Awareness
the art of using language effectively and persuasively with an awareness for the setting (situation), the audience, and the purpose
geographical context
the geographic area that relates to a particular problem, discovery, or issue (know where something is happening, like a party)
historical context
the historical period that shapes a work of literature and allows the reader to understand important issues in a given time period
attention economy
the most limited source is our ability to pay attention to the bombardment of messages
Rhetoric
the wide array of communicative devices humans have at their disposal to create effects on each other
resonate
when something has a special meaning or when it's particularly important to someone
Citational Context
A rhetorical action's location within a medium; the context of something within something else (ex: movie poster)
Kairos
Builds a sense of urgency; deals with the time and place for actions
rhetoric is "the art of enchanting the soul"
Plato
Rhetorical Genres
a category of rhetoric or a methodology for analyzing a piece of rhetoric
circulation
a category of rhetoric or a methodology for analyzing a piece of rhetoric
modality
a speaker's or a writer's attitude towards the world
Genre
a type that has common identifiable characteristics
