entre 1
Which of the following are in included in a positioning statement?
-Brand Name -Reason to BelieveThis answer is correct. -Unique Value Proposition -Refer to problem
Which of the following are examples of a direct channel for a Hoover vacuum cleaner? Select all that apply
-Hoover -Hoover retail store
Which of the following would be added to the Revenue Streams on the BMC?
-Investment money -Payment from customers
Which of the following are examples of a direct competitor to Starbucks? Select all that apply.
-Peet's coffeeT -Caribou coffee
Market Sizing can be used to do which of the following? Select all that apply
-Predicting company's revenue -Determine if you will proceed with a business idea -Predict if solution properly fits the problem. -Help investors see the potential of a company
Which of the following can be a way to demonstrate a product solution? Select all that apply.
-Rough prototypes -Power point sides -Screen mock ups/screenshot -Videos
Which of the following are free marketing tactics? Select all that apply.
-Social media presence -Testimonials
Which of the following are techniques used during problem interviews? Select all that apply.
-Tell a story to set the context of what you will discuss -Engaging like you are having a conversationThis -Listening
During the solution interview process, the goal is to determine which of the following? Select all that apply
-Will customers pay to solve the problem? -How you will solve the problem?
Which of the following are advantages of digital marketing? Select all that apply.
-can be done in-house -quick feedback -measurable results
A company who sells to the high school market redefines a subgroup of their customers as those who like theater and are in afterschool clubs that involve improv comedy. What has this company identified?
A Customer Persona
What is an indirect channel?
A means by which the product/service goes directly to the customer through intermediaries.
Which of the following are examples of an indirect channel for a Hoover vacuum cleaner? Select all that apply
A resale store -Hoover retail store -Best Buy
The best way to stand out from your competitors and get noticed by your customers is by having which of the following?
A unique value proposition
What is a Serviceable Addressable Market?
An estimated number of how many people WILL purchase your product/service.
What is the business purpose of a position statement?
Articulates a specific direction for your business
What is the difference between a user and a buyer?
Buyers purchase the product/service while users gain from the benefits provided.
The way a customer can purchase or gain access to a product/service falls into which section of the business model canvas?
Channels
They way a customer becomes exposed to a product/service would fall into which section of the business model canvas?
Customer Relationships
What does Customer Segments deal with?
Different groups of people that you determine have the problem(s) you listed.
During the problem interview process, the goal is to determine which of the following?
Do enough people have this problem
When is it appropriate to first demonstration of the solution?
During the solution interview.
What is a person or business who will use your product first before most others do called?
Early Adopters
Cost structure of the BMC deals with which of the following?
Expenses
T/F: A company's manufacturing of their product is considered an example of cost structure
False
T/F: A company's manufacturing of their product is considered an example of revenue streams
False
T/F: An example of a customer relationship for a company would be through various retail stores.
False
T/F: Facebooks use of advertising displays in their application is considered an example of cost structure?
False
T/F: Key Metrics deal with how a company will determine its revenue streams
False
Driving customers to your channels involves which part of the funnel?
Get
Which of the following do channels address?
How customers can purchase or gain access to a product/service
What are upgrades, collecting next order, going viral examples of?
Keep
What is the marketing funnel cycle?
Keep, Get, Grow
What data a company will collect and measure to determine success would fall into which section of the business model canvas?
Key Metrics
Which of the following best describes a Unique Value Proposition?
Key features or benefits your product or service that influence why customers choose you over a competitor.
What are included in Revenue Streams on the BMC?
Monies brought into the company
Expenses are entered in which category of the BMC?
Revenue
Which of the following are examples of digital marketing tactics?
Social Media presence
What is revenue?
The amount of money a company brings in
What is market reach?
The estimated number of potential customers the tactic could reach.
Which of the following are channels?
The online shop of the company's product
What is customer segmentation?
The process of dividing an audience into smaller groups based on similar characteristics.
What is a direct channel?
The sale of the product/service goes directly from the manufacturer to the customer
What is Total Addressable Market?
Total number of all the buyers' frequency of their purchase(s) at the average unit price (buyers x frequency x price)
T/F: An example of a channel for Facebook would the Apple app store.
True
T/F: An example of a customer relationship for a company would be through the articles in Entrepreneur magazine.
True
T/F: Direct competitors are those that solve the same problem with the same solution
True
T/F: Facebooks use of advertising displays in their application is considered an example of revenue streams
True
T/F: Indirect competitors are those that solve the same problem with a different solution.
True
T/F: Key Metrics deal with what a company will measure to determine success.
True
Features or benefits that make customers buy your product/service over the competition would fall into which part of the business model canvas?
Unique value proposition
