Entrepreneur

Internal entrepreneur

Internal Entrepreneurs are entrepreneurs that apply their hobbies, skills, and interests to a business opportunity.

retailers

intermediaries that sell goods and services to individuals for their own personal use

wholesalers

intermediaries that sell products to other intermediaries for resale or to organizations for internal use

sales forecasting

predicting future sales levels and sales trends

publicity

public information about a company, product, service, or issue appearing in the mass media as a news item

marketing

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

startup cost

the expenses a new business must pay before it can begin to produce and sell goods

public relations

the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance

target market segment

Target Market is a specific group of customers in the broader target market who are most likely to buy a product or service.

fixed expense

expenses which stay basically the same from month to month, such as housing and transportation.

swot analysis

identifying internal strengths (S) and weaknesses (W) and also examining external opportunities (O) and threats (T)

target market

A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges

Entrepreneur

A person who organizes, manages, and takes on the risks of a business.

marketing mix

A unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market.

advertising

A written or spoken media message designed to interest consumers in purchasing a product or service

service providers

Contract for and sell medical and hospital care services. Participants are known as subscribers.

visual merchandising

Coordinates all of the physical elements in a place of business to project an image to customers

external entrepreneur

External Entrepreneurs are entrepreneurs that create business ideas by identifying sources of opportunity.

sales promotion

Short-term incentives to encourage the purchase or sale of a product or service

manufacturer

a business that makes finished products out of processed goods

business pitch

a presentation by one or more people to an investor or group of investors, though it can also be an email, letter, or even an impromptu conversation.

variable expense

an expense that changes from month to month